In-App and Website Survey Tools
In-app survey tools show short questions at the right moment inside a product or on a website, such as an NPS prompt after the tenth login or a question for visitors leaving the pricing page. Product managers, UX researchers and growth teams use them to hear from users while the experience is still fresh. Targeting is the core difference, because event-based triggers, user attributes and frequency caps decide whether prompts feel relevant or nagging. Platform coverage is second, spanning web snippets, iOS and Android SDKs and email follow-ups. The third is analysis, from raw exports to AI that groups open answers into themes. Sprig, Survicate, Formbricks and Refiner each weight those three differently, so the shortlist depends on whether the product lives on the web, in an app, or both.
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Sprig is an enterprise survey and research platform run by AI agents for design, fielding and synthesis, with web, mobile SDK, email and panel delivery and no published prices.
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Survicate is a customer feedback platform for in-product, website, email and mobile app surveys, with an AI Research Hub that unifies feedback from 15+ sources and drag-and-drop dashboards.
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Qualaroo is a targeted survey tool that asks website and mobile app visitors questions in context, with a free plan of 50 responses and IBM Watson sentiment analysis.
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Refiner is in-app and mobile survey software for product-led SaaS, fintech and marketplace teams, with native mobile SDKs, Segment sync, and unlimited responses on paid plans from $79 a month.
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Mopinion is a customer feedback platform with survey templates for websites, native apps and email, event-based triggers, AI topic summaries, and plans from 279 euros a month.
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An AI-native customer feedback platform for surveys, in-app and website feedback, reviews and social, with 400+ integrations, workflows and dashboards for teams of any size.
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Formbricks is an open source survey platform for website, email and in-app surveys, offered as a managed cloud with a $74 a month Pro plan or self-hosted.
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Zigpoll is a no-code survey tool for Shopify stores and other websites, with post-purchase, on-site and exit-intent surveys and a free Lite plan of 50 responses a month.
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Iterate is a survey platform for product, research and lifecycle teams that runs in-app, email and website surveys and writes each response back to Braze, Iterable and similar tools.
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UserFeedback is a WordPress plugin that adds on-site visitor surveys and reports inside the dashboard, with a free Lite plan and paid plans from $49.50 a year.
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Polling.com is a survey builder with embeds, JavaScript and React SDKs, Slack and Zapier hooks, and a Quick Poll endpoint for showing surveys inside websites and apps.
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Encatch is an AI-powered in-app feedback platform where product teams build surveys visually, with AI or from 100+ templates, and render them natively inside their own product.
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feedback.tools collects feedback through in-product widgets, buttons and tabs, runs NPS, CSAT and CES surveys, and uses AI to sort responses into themes, at a fixed monthly price.
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Selge is an on-site micro-survey widget with 12 expert templates, AI response summaries and an MCP server, priced from $19 a month and free to build and preview.
Frequently asked questions
What are my options for collecting feedback via mobile apps?
Several platforms offer native mobile SDKs or specialized mobile app survey capabilities. You can find tools designed specifically for mobile apps or those that provide SDKs to render surveys natively within your mobile product.
Are there any survey tools that use AI to analyze my data?
Yes, many options in this category use AI to help you manage feedback. You can find tools that provide AI-powered response summaries, sentiment analysis, or AI agents that assist with research design and synthesis.
Can I integrate these survey tools with my existing tech stack?
Most of these platforms offer various ways to connect with your current tools. Options include direct integrations with CRM and marketing platforms, Slack and Zapier hooks, or even the ability to write responses directly back to lifecycle tools like Braze and Iterable.
Which platforms offer open source or self-hosted versions?
If you want more control over your data, Formbricks is an open source platform that allows you to self-host. This is a distinct alternative to the managed cloud models used by most other providers in this list.
How much should I budget for a professional survey tool?
Pricing varies widely depending on your needs. You can find entry-level micro-survey widgets starting at $19 a month, specialized SaaS tools starting around $74 or $79 a month, and enterprise platforms that do not publish their prices.