Selge

Selge is a survey tool that does one job: it puts short micro-surveys on your own website to find out why visitors leave without converting. It is aimed at founders, SaaS marketers and small growth teams who want answers about a pricing page or homepage without running a research project. The company positions it against heavier tools with the line "We do surveys. Only surveys." The same widget is the form-like side of the product: a few questions, shown on the page, with the answers collected for you.

What you build and how

The workflow on the home page runs in 4 steps: pick a template, customize it, go live, get insights. You start from one of 12 expert templates. The featured one, "Why didn't you sign up?", is labeled Conversion, 3 questions, with an exit intent trigger. Its first question asks "What stopped you from signing up today?" and offers answers such as too expensive, not sure it fits, need team approval, just browsing and missing feature. Other template names on the compare page include a pricing page clarity check, a homepage clarity check and a navigation check, grouped under conversion and CRO, messaging and positioning, and website and UX.

Each template carries written guidance, which the company sets out as WHY, WHEN, HOW and WHAT. The example on the compare page is a post-signup survey titled "What almost stopped you from signing up?". It tells you why to ask it, to trigger it 5 seconds after signup confirmation for 30% of new signups, how to read the answers (a "Pricing unclear" share above 25% suggests restructuring the pricing page), and what to do next. The company says every template comes from real conversion work: "40+ A/B tests, hundreds of pricing page optimizations, and a decade of watching what actually moves business metrics."

Customizing is light by design. You change the color to match your brand and "Preview exactly how it looks on your site - live, in the builder." The page says the defaults are already good and most people change the color and ship it. The sample survey in the screenshots also shows a rating question with an emoji scale for "How clear was our pricing?".

Going live takes one pasted script tag that loads the widget from Selge, with a project id. The company says it works with WordPress, Webflow, Shopify, React and anything else that accepts a script. Triggers are set per page. Its examples are exit intent on the pricing page, a scroll trigger on the features page and a time delay on the homepage, and it says the template has the targeting preconfigured so you just activate it.

For results, an AI layer summarizes responses. The home page shows an example insight that reads "34% cite pricing" and suggests a comparison table or plan descriptions in the visitors' own words, and the compare page says AI response summaries are included on all plans. You can run the product 2 ways, which the page calls "Click it. Or prompt it." One is the dashboard. The other is an MCP server that lets Claude Code, Cursor and Claude Desktop query live results, iterate on targeting and questions in plain English, and work without switching context.

The company sets the product against the alternatives it expects a buyer to have considered. Against Hotjar, it says that product sells heatmaps, session recordings and a feedback widget, while Selge does surveys only and starts at $19 a month. Against Typeform, it says beautiful forms live on typeform.com, so surveying pricing page visitors would send them away from the page, whereas a Selge survey lives on your website and visitors never leave. Against SurveyMonkey, it says that product is built for 100-question academic surveys, not 3-question on-site micro-surveys. Against Google Forms, it says a free form embedded in a site has no targeting and no analysis. It also contrasts the widget with a UX agency project, which its illustration prices at $20K and delivers 6 weeks later, against a 3-question survey on the page. These are the company's own comparisons, and the result screens on its pages, such as a sample survey with 247 responses, are illustrations rather than customer data.

On the technical side, the compare page lists an 18KB widget, a cookie-free design that needs no consent banner, and Shadow DOM so the widget causes no CSS conflicts with your site. For integrations it lists webhooks and Slack notifications, where it says a broader survey platform offers 40+ CRM connections. It states that it does not do email surveys or mobile app surveys.

What the pages state

Pricing is on the compare page. The Starter plan is $19 per month for 500 responses, all 12 templates and all question types. The Pro plan is $49 per month for 5,000 responses and unlimited surveys, and the page lists the exit intent trigger as a Pro feature. The home page says "Free to sign up. Free to build. Free to preview. You only pay when you're ready to go live," with no credit card required, set up in under 5 minutes, and all 12 expert templates included.

Selge states what it leaves out. It is "on-site surveys only" and, per the compare page, it does not do email surveys or mobile app surveys, and its integrations are webhooks and Slack notifications. The page frames this as a choice: "One channel. Done right." The site publishes no customer count, no company location and no compliance certifications beyond the cookie-free claim.

Who it suits and who it does not

Selge fits a founder or small team with a SaaS site, a pricing page that is not converting, and no appetite for a full research tool. It also suits anyone who works in Claude Code or Cursor and wants to ask for results in plain English. The 18KB widget and cookie-free approach will matter to people who watch page speed and consent banners.

It does not fit a team that needs email NPS programs, in-app surveys inside a mobile app, or a CRM connection beyond webhooks. The Starter plan caps at 500 responses, so a busy site may need Pro. With 12 templates, it also assumes you work from its opinionated set rather than build long, branching surveys.