Formbricks

What Formbricks is

Formbricks is an open source experience management platform. The homepage calls it "a privacy-first Experience Management suite built on the largest open source survey platform worldwide" and says it exists to gather feedback on websites, apps and everywhere else. It is a survey and form builder with targeting, so it serves the product team that wants in-app questions, the developer who wants to read and run the code, and the enterprise that wants to host it themselves. The pages we hold do not state where the company is based, though the pricing page says the cloud is hosted in Frankfurt.

What you build and how

You build surveys and place them where users already are. The homepage splits this into three: on your website, where you target specific visitors, in emails, where you embed branded surveys, and in your app, where you research any user cohort. The homepage tagline for the idea is to measure satisfaction continuously, with answers collected in one place where you can follow individual feedback trails or zoom out for the big picture.

The docs and best-practice pages show the workflow. You embed the Formbricks widget in your application, then use the No-Code Action wizard to track the actions users perform, such as using a feature. A survey fires on those actions. The Feature Chaser template, rated easy and about 10 minutes, shows a survey about a new feature only to people who used it, because product analytics tell you what happened but not why. The same page lists the other ready-made patterns in the library. They include Interview Prompt, which asks power users to book a time in your calendar, Product-Market Fit Survey, Onboarding Segments, Learn from Churn, Improve Trial CR, Docs Feedback and Feedback Box, which lets users share feedback in a single click. The homepage walks through a user journey. A new user signs up and triggers an onboarding survey, then two weeks later gets a personalized email, and near the end of the customer lifetime a pre-churn survey fires.

Targeting depends on the plan. The pricing page lists respondent identification, contact and segment management and attribute-based segmentation under Pro. Pro also lists all integrations, email follow-ups, custom webhooks, iOS and Android SDKs and AI translations. Scale adds workflows. Enterprise add-ons are listed as unified feedback from all sources, AI topic and subtopic labeling, and custom dashboards and charts. The site also publishes comparison pages against Qualtrics, SurveySparrow, Typeform, Google Forms and Formspree, and calculators for NPS, CES and CSAT, churn rate and CX ROI. That list tells you where it sits: it competes with both heavyweight experience suites and plain form tools.

Two customer pages show what builders do with it. Opinodo uses Formbricks to run multiple paid survey platforms. Its page says they generate "7-figures in annual revenue" and uses multi-language surveys, workspaces and the open API, integrating surveys into their own payment processing so rewards follow survey completions. It also credits the interface with an 8% improvement in survey completion rates, and quotes an engineer saying they chose it because they could "buy the core platform and build on top of it". Nabogo's page highlights team roles, shareable dashboards and user targeting for continuous UX discovery, and a full-stack developer says he likes that it is open source because he can dive into the code and contribute improvements.

Self-hosting and licensing

This is the reason it appears under open source low-code. The documentation offers three hosting options. Cloud Hosting is a managed deployment at app.formbricks.com. Self-Hosting Free is described as perfect for personal use or small teams. Self-Hosting with the EE License adds advanced features for large teams or enterprises. A comparison table says cloud support and updates are included, free self-hosting gets community support, and the EE License gets prioritized support. It also says customization and control is limited on cloud, moderate on free self-hosting and full on EE, and that the EE license is priced per month. The pages we hold do not name the open source license itself.

Self-hosting is a real operations job. The docs say Formbricks is not a single container. The v6 baseline runs eight long-running services, namely the app, Formbricks Hub (API and worker), Cube, PostgreSQL, Redis or Valkey, SpiceDB and its operator. For evaluation on a single server it lists 2 vCPU, 4 GB of memory and 20 GB of SSD. For low load it lists 4 vCPU, 8 GB and 50 GB of SSD. Production is meant to run on Kubernetes, and the chart defaults request 1.9 vCPU and 2.9 GiB across the services.

What the pages say about plans and limits

The pricing page shows Pro at $74 a month, marked "Most popular", with 3 workspaces and 2,000 responses per month and an opt-in for dynamic overage handling, plus unlimited seats and the option to hide Formbricks branding. Scale is $325 a month with 5 workspaces and 5,000 responses per month, teams and access roles, and quota management. Enterprise is "Get in touch", and it lists two-factor authentication under security. Both paid cards have a "Start free" button, and the homepage says no credit card is required. The pages we hold do not describe a free tier's limits. Legal links in the footer include a DPA, an SLA, a GDPR FAQ and a page titled SOC 2 Type II, but the pages we hold do not show their content. The company's feature page claims its action tracking is 100% GDPR compliant, and the Opinodo page says self-hosting keeps surveys compliant by default.

Who it suits and who it does not

Formbricks suits a product or growth team that wants targeted in-app and website surveys and cares where the data lives. It suits a developer who wants to inspect the source, an agency or startup that wants to build on top of a survey core, and a company with data residency needs that can run the stack or buy the managed cloud in Frankfurt. The homepage quotes people at ThemeIsle, the Linux Foundation and Cal.com, all praising the open source angle.

The caveats are practical. Self-hosting needs an operations owner, because eight services is more than a single app. The cloud response caps of 2,000 and 5,000 a month can bite a high-traffic site, and several features that survey buyers expect sit on the higher tiers. A team that only needs a simple contact form will find it more than it needs.