UserFeedback

UserFeedback is a WordPress plugin for collecting visitor feedback through on-site surveys, polls and feedback forms. It is built for WordPress site owners, from a small blog to a large e-commerce store, who want to know why visitors behave the way they do. Surveys are set up and read inside the WordPress dashboard, so there is no external account and no coding. The site's copyright line names MonsterInsights, LLC as the company behind it and lists sister brands including MonsterInsights, WPForms, OptinMonster, All in One SEO, SeedProd and WPBeginner.

What you build and how

What you build is a survey that appears on your own website while a visitor is on it. The company frames the job as the missing half of web analytics: "Your analytics platform tells you what users are doing, but with UserFeedback, you'll finally see why." You install the plugin, run a setup wizard, pick a template or start blank, and the visitor sees the survey as a floating widget on a page of your WordPress site. The company's survey-tools article adds that a survey can also be embedded inline with a shortcode. The FAQ puts the setup plainly: "Simply install our plugin, and start collecting feedback."

The widget does not have to show up at a random moment. The free Lite plan lets you trigger a survey on exit intent, scroll depth or time on page, so you can ask a question when someone is about to leave, after they have read part of an article, or after they have stayed a while. The home page describes targeting by device, page level and user behavior, and says surveys can be scheduled in advance. Because the survey sits on the page rather than in a separate tool, the visitor never leaves your site to answer it. The company says the plugin loads a very small script asynchronously only when a survey is triggered, and that it will not slow down your website or affect a visitor's browsing experience.

Survey content is built around quick, low-effort answers. The article lists 8 question types, naming multiple choice, star rating, NPS and email capture among them. Star ratings get their own pitch ("Measuring satisfaction has never been easier. Collect high-level feedback with minimal effort from your users."), and NPS surveys are sold as a way to "Measure customer loyalty in seconds." Conditional logic guides respondents to relevant questions based on earlier answers. A customized thank-you step lets you thank users with a personalized message or redirect them to a specific page once they have answered. Branding is in your hands: the home page says you can add your own logo, fonts and icons and choose the colors, layout and positioning of the survey.

The home page also lists "Powerful Heatmaps", which show where visitors click, scroll and drop off, so the plugin covers some behavior analytics next to the surveys themselves.

Answers land in the WordPress dashboard. The company describes real-time results, detailed reports and AI-powered summaries ("Let our secure AI analyze feedback collected and instantly generate actionable summaries"), with key metrics to track. The article says the plugin integrates automatically with Google Analytics so feedback appears alongside site data, and that responses never leave the site for an external platform. This is the data layer: responses are stored and reported where you already manage the site, rather than in a separate survey database you log into elsewhere.

Automation goes through Uncanny Automator. The site headline reads "1000's of Integrations for Unlimited Possibilities", and the copy explains that you connect UserFeedback to your favorite apps and tools with Uncanny Automator to segment feedback, send follow-ups, update CRM profiles, trigger emails and more. A low rating can start a follow-up email, and an answer can update a customer record, without code. The article adds that paid plans connect to Google Sheets and to webhooks.

As an in-app survey tool, UserFeedback does its core job: on-site surveys shown to visitors in context. As a forms tool, it collects structured answers, including email capture, and passes them on to other systems, though the company describes itself as survey-first; its own article says form builders are better suited to contact forms, intake forms or payment collection. As a WordPress form plugin, it installs like any other plugin and runs entirely in WordPress. The FAQ confirms it works with WordPress.com (on the "WordPress Pro" plan) and with WordPress Multisite, and requires at least WordPress 4.8 and a modern browser.

The company names the people it is for: "If you're looking to make more sales, increase conversions, or find content ideas, UserFeedback is the perfect solution."

Plans, limits and terms

The company's survey-tools article gives the price ladder: "Free (Lite); Plus from $49.50/yr; Pro from $99.50/yr; Elite from $149.50/yr". The free Lite plan gives unlimited surveys and unlimited responses, and the article's call to action calls it "a free plan that never expires", with "no credit card required". The home page repeats the point under "No Restrictions": unlimited questions, unlimited responses and as many surveys as you want.

The article spells out what paying adds: advanced targeting (page-level, device, geographic), conditional logic, 20+ survey templates, NPS reports, AI Summaries, and integrations with Google Sheets and webhooks. Its cons list says survey templates are "available on Plus and above only" and that conditional logic and advanced targeting require a paid plan. A free-plan user therefore gets the widget, the behavioral triggers and dashboard reporting, and pays once branching questions or templates matter.

The home page makes a size claim: "Join 300k+ websites who trust UserFeedback," and elsewhere "Over 300,000 website owners rely on UserFeedback." It also calls the plugin "the world's number one rated user feedback plugin". These are the company's own statements.

The terms set out a money-back guarantee: if, within the first 14 days of opening a paid account, you decide the plugin is not for you, the company stops the subscription and refunds you, and the refund can take 5 to 10 business days to show on a credit card statement. "Free trial accounts and renewals are not eligible for refunds." Subscriptions renew automatically unless canceled before the end of the term, and discount codes apply only to the first term, after which the regular price is charged. All prices, fees and refunds are issued in USD.

Support is pitched as "world-class", "just a call or click away," and the FAQ invites you to contact the company. The terms add the fine print: support for plugins sold by MonsterInsights, LLC is available only to holders of an active, paid support license, and support, updates and plugin downloads run for 1 year from purchase before the license must be renewed. The privacy policy says the company uses the Akismet service and Google reCAPTCHA for spam screening on its own site.

Who it suits and who it does not

UserFeedback fits a WordPress site owner who wants answers about visitors without adding another platform. A solo founder with a blog, a content site or a store can install it and start asking why people leave or what content they want, at no cost on the Lite plan. A marketing team that already runs WordPress can connect survey answers to a CRM or an email platform through Uncanny Automator, which removes the manual export step, and can pair survey answers with heatmaps and Google Analytics data.

Agencies that build WordPress sites for clients can add a feedback layer to each build, and the Multisite support helps where one installation runs several sites. The FAQ says the plugin is designed for any WordPress website, whether it is a small blog or a large e-commerce platform.

The limits are clear. UserFeedback is WordPress-only: the FAQ answers the question "Can I use UserFeedback on a non-WordPress website?" with "No, UserFeedback only works with WordPress powered websites." It is also a survey tool rather than a general form builder, so contact forms, registrations and payments belong in a dedicated form plugin, as the company's own article says. Branching questions and templates need a paid plan, and support is tied to a paid license.