Iterate

What Iterate is

Iterate describes itself as an enterprise survey platform for product, research and lifecycle marketing teams. It delivers surveys in your app, by email and on the web, with native two-way integrations for Braze and Iterable. The reader it is written for is a team that already runs lifecycle campaigns in one of those engagement platforms and wants survey answers to become profile data in the same place. The homepage says it is trusted by 10,000+ teams, with CNBC, SeatGeek, Anheuser-Busch, Fanatics, Sprouts Farmers Market and Virgin Active named. The pages we hold do not state where the company is based.

What you build and how

The core idea is to ask where customers already are: in the app, in the inbox, on the site, or inside the page content, in their language and without sending them elsewhere. It covers the in-app survey and form sides of the directory through four delivery formats.

In-app mobile surveys use native iOS and Android SDKs, with React Native support, so the survey runs inside your app instead of bouncing the person into a browser. The homepage calls the SDKs developer-friendly and lightweight, "live in an afternoon". A survey can trigger on a real event, a time delay or session start, and branching logic changes the next question based on the previous answer.

Email surveys put the first question in the email body. Each answer option is a link, one click records the answer, and question two opens in the browser. Emails go out from your own domain with DKIM and SPF set up. You send them through Braze campaigns and Canvases, Iterable campaigns and Journeys, or Klaviyo flows. For in-app delivery through Braze, the site says to use the Custom Code message type in a Braze In-App Messaging campaign.

Website surveys target specific visitors. The sample questions on the page are why visitors abandon carts, what people think of a new site navigation, when to launch new product options, who the visitors are demographically, and whether they would do research interviews. Inline surveys are the fourth format. They embed the question in your page content with no popup and no overlay, sitting alongside your text and product UI.

The distinctive piece is the write-back. Every response goes to Braze, Iterable and your other integrations as a user attribute and a custom event in real time. You can build a segment from what someone told you, or trigger a campaign off a single answer, so survey data and campaign data share one profile. The FAQ gives examples. An NPS detractor score can trigger a retention Canvas in Braze, and a feature satisfaction answer can change personalization in the next Iterable campaign, with no export needed. For NPS you build the survey in Iterate, target an existing Braze or Iterable segment and send it through a Canvas or Journey, by email or in-app, with no SDK install and no engineering work. The company contrasts this with Survicate, saying that tool maps each question to an attribute by hand while Iterate writes every response back without per-question mapping.

On design, the homepage quotes a customer saying Iterate "makes it super easy to ask for feedback in a way that is consistent with our brand's look and feel", with customizable colors and fonts.

Analysis sits in Research Assistant, an add-on. The pages say it reads open-ended responses and surfaces themes, sentiment and outliers without manual tagging. Insights reports are scheduled briefings with key takeaways, sentiment shifts and next steps, and you can open a theme to see representative quotes and sub-themes. The product list also names follow-up questions and an MCP server under Research Assistant.

What the pages say about plans, integrations and security

The homepage says Iterate is priced by audience size, with responses unlimited. Every channel is included (link, email, web and native in-app), at any audience size from a few hundred people to millions of surveys a month, with every core feature in any language and with every integration. Research Assistant is the add-on for AI analysis. The site publishes no dollar figures. Its comparison page says the difference from Survicate is the billing unit: Survicate prices on response volume, Iterate on audience size with unlimited responses, and it suggests asking whether your budget should scale with the audience you reach or the answers you collect. It also describes every answer as zero-party data, something a customer chose to give in response to a question you chose to ask, and says the trusted-by count runs "from startups to the Fortune 500". The trial is described as two weeks, 14 days, with no credit card required.

On integrations, the comparison page names Braze, Iterable, Klaviyo, CleverTap, MoEngage and Shopify as native, plus 50+ more. The integration list names Airship, Segment, FullStory, HubSpot, Mixpanel, Salesforce and Zapier. The page says you can embed feedback in Shopify Checkout flows and trigger surveys from lifecycle campaigns.

For security, the comparison page claims "SOC 2 Type II certified, HIPAA compliant, GDPR and CCPA ready." That is the company's own wording, so ask for the report if procurement needs it.

The comparison page also describes its Survicate rival, saying Survicate supports iOS, Android, React Native, Flutter and Unity SDKs. That is Iterate's description of another vendor, compiled from public documentation, and it notes both platforms offer native mobile SDKs with event triggering.

Who it suits and who it does not

Iterate suits a lifecycle or product team on Braze or Iterable, because that is where the product is strongest: survey answers become attributes, segments and campaign triggers without a CSV. It suits an app team that wants surveys inside a native iOS or Android app, and a research team that wants one program across email, app and web. The company claims response rates up to 3x higher than tools that send people to a browser, and explains it simply: in email the first question is in the body and one click records the answer, and in the app the SDK shows the survey inside the app, so neither channel sends the person to a browser before the first question.

The caveats are the flip side. Much of the value depends on an engagement platform, so a team without Braze or Iterable, Klaviyo or a similar tool gets the surveys but less of the loop. The pages we hold give no price for the audience-size model, so a small team cannot read a number and budget before starting the trial. And the positioning is enterprise, so a solo founder wanting a quick feedback form will find it built for bigger programs.