WPFunnels

WPFunnels is a sales funnel builder that runs inside WordPress. It is for site owners, WooCommerce merchants and agencies who want landing pages, checkout steps, offers and follow-up emails to live in the WordPress dashboard rather than in a separate hosted funnel tool. The company's own wording is that you get everything you need "to create beautiful sales funnels inside your WP dashboard". It is one of 3 plugins from the same team: WPFunnels for funnels, Mail Mint for email and Creator LMS for courses. The company describes them as separate plugins that each cover one job, not one app. Its home page says WPFunnels is trusted by 10,000+ active users with 100+ five-star ratings.

What you build and how

The editor is a visual canvas. The home page says you use it to plan, design and configure the whole funnel journey in minutes without leaving the WordPress dashboard, and the FAQ describes the drag-and-drop canvas as both the funnel planner and the funnel editing dashboard. A funnel has the basic steps of landing, checkout and thank-you pages, and you add offers around them: a custom checkout page, an order bump at checkout, one-click upsell offers, downsell offers, conditional steps and exclusive discounts for every offer. The FAQ says you can build a working sales funnel in as little as 15 minutes.

WPFunnels is built specifically for WooCommerce. The company's Kartra alternatives article explains that every funnel uses your existing WooCommerce products, payment gateways and store settings. It replaces the default WooCommerce checkout with single-column, two-column and Shopify-style layouts on the free version, and paid plans add multi-step checkout, express checkout and the Checkoutify field editor. The free version includes 1 order bump per funnel with 13 layouts, while paid plans add multiple and dynamic bumps. One-click upsells and downsells let a buyer accept a post-purchase offer without re-entering card details, and the article says Stripe, PayPal and Mollie are supported for this on the free version. WooCommerce Funnels also lets you set conditions that send buyers from your shop into a custom funnel.

Lead generation is the other half of the landing page story. The feature menu lists lead generation funnels with custom opt-in forms and landing pages, and the article says lead funnels with opt-in forms connect to Mail Mint for follow-up emails at no cost. That makes WPFunnels usable for a plain opt-in page on a WordPress site as well as for a store checkout.

You don't have to design from nothing. The FAQ says WPFunnels ships with niche-specific funnel templates and email templates, designed "after a lot of research", so you can pick a template and update the content without worrying about design or code. If you'd rather design the pages yourself, the product connects to the page builders WordPress people already use. The FAQ lists complete integration with WooCommerce, Elementor, the Gutenberg block editor, Divi, Bricks and Oxygen, and adds that you can use Shortcodes to design funnel pages with most other page builders. That matters for the WordPress builders category: WPFunnels does not ask you to abandon your page builder, it organizes the funnel around it. The menu counts 20+ integrations and groups them as CRM, page builders, form builders, LMS and ecommerce.

Measurement and personalization sit on the paid plans. The company lists detailed funnel analytics on traffic, conversion and revenue for every step, A/B split testing for every funnel step, and conditional funnel journeys that show different paths to different buyers. Course sellers can build funnels for LearnDash and Tutor LMS on the Business plan.

The email half is Mail Mint. Its feature menu lists an email campaign builder for regular campaigns and sequences, email automation with visual workflows, abandoned cart recovery that follows up on tracked carts, lead capture forms, email templates, contact management and AI email writing that connects with ChatGPT to generate content, plus 10+ integrations. The FAQ explains how the two fit: you use WPFunnels to plan the funnel journey with the right pages and offers, then on the same canvas define email automation workflows based on user actions, which Mail Mint handles. The result, in the company's description, is a funnel with a landing page, a custom checkout page, special offers during checkout, post-purchase offers and email follow-ups based on buyer decisions.

Because it is a WordPress plugin, the funnels, pages and customer data stay on your own site. A user quoted on the home page, Ryan Cruz, makes this point: since it is built on a self-hosted WordPress platform, you own and control everything from the canvas to the pages. The site also points to a public roadmap, a changelog, documentation, video tutorials and a community group.

What the pages say about plans and claims

The pricing table in the company's Kartra alternatives article lists 5 tiers. Free costs $0 and includes the custom checkout, lead funnels and 1 order bump plus 1 upsell per funnel. Starter is $103.99 a year for 1 site and adds multiple bumps and upsells, A/B testing, analytics and Checkoutify. Pro is $159.99 a year for 1 site and adds email automation with Mail Mint and abandoned cart recovery. Business is $319.99 a year for 5 sites and adds conditional funnels, dynamic upsells and LMS funnels. Agency is $479.99 a year for 50 sites with all add-ons. The article says these are current discounted rates, with regular prices of $129.99, $199.99, $399.99 and $599.99, and that a 15-day money-back guarantee applies to all paid plans. The home page also shows a spring sale banner at 20% off.

On agencies, the FAQ says the company has plans meant for agencies serving clients with WPFunnels and Mail Mint. The article cites a 4.9/5 rating from 174 reviews on WordPress.org, and the home page says "Rated 4.9 out of 5" and lists priority support and regular updates. The company also says that, running WPFunnels on its own launches, one-click upsells added 14% extra revenue in a recent campaign.

Testimonials on the home page include Simeon Benevrekov, who says a quick funnel built for an influencer client in Bulgaria generated "around 10k for a few days with an 11% conversion rate". That is one customer's statement, not a benchmark. Chris Lema of Liquid Web says the visual canvas makes it easy for non-technical customers to copy a previous funnel and tweak it, and Mohammad Barham calls editing workflows on the canvas "very pleasant and visual".

Who it suits and who it doesn't

WPFunnels suits a WooCommerce store owner who wants a custom checkout, bumps, upsells and post-purchase offers without leaving the dashboard, and who already uses Elementor, Divi, Gutenberg, Bricks or Oxygen. It suits a freelancer or agency that runs client sites on WordPress, since the Business and Agency plans cover 5 and 50 sites. It suits a small business watching costs, since there is a free version and the paid plans are yearly prices.

The company itself names the limits. It is WordPress only, so it does not help a team on a hosted site builder. Sales funnels need WooCommerce, and it is not a course platform, so courses need an LMS alongside it. Analytics and A/B testing need a paid plan, and email automation starts on Pro, so a store that only wants a better free checkout gets that, but not the measurement layer.