Shogun

Shogun is a visual page builder and conversion tool for ecommerce teams, built mainly around Shopify storefronts. You use it to build landing pages, product pages (PDPs) and campaign pages without code, then test and personalize them. The company says more than 30,000 brands rely on it on its home page, and 35,000+ brands on its about page. It also lists 2,600+ 5-star reviews on the Shopify App Store. The about page describes a remote, globally distributed company, and the site footer names the business as Shogun Labs, Inc.

What you build and how

Shogun is organized around three products: Page Builder, A/B Testing and Personalization. Page Builder is where most people start. The company describes it as a flexible visual builder for modern ecommerce teams, and says you can build landing pages, PDPs and campaign experiences visually, start from templates or design freely, with no code required. Its pitch is launching pages that match a campaign in minutes rather than weeks.

For designers, the builder is meant to go beyond what a standard Shopify theme allows. The designers page talks about leaving the cookie-cutter look behind and building upsell and cross-sell elements such as embeddable product boxes, Instagram UGC and countdown timers. Whatever you build can be saved as a Snippet and reused on future pages, and the pricing page lists reusable content sections on the Build plan. When a design needs more than the visual elements give you, the company says custom HTML, CSS, JavaScript or Liquid code can be combined with the drag-and-drop elements. The pricing page lists Custom Code Elements, your own coded elements that can include variables, alongside Custom CMS Collections on the Advanced plan, where you define data collections with attributes and code custom elements to display product or brand information.

Templates are there when you need speed. The designers page says you can start from the template library as a base for page creation, and the Build plan lists access to all page templates.

Shogun works alongside Shopify's own editor rather than replacing it. It supports Theme Sections, so you can create small sections of content in Shogun and import them into Shopify for use in the native theme editor, which lets marketers keep their current workflow. For brands with several stores, the company says you can sync designs across storefronts when you launch international sites or micro-brands, and that Shopify Markets is supported out of the box. The designers page also says pages built in Shogun are fast and SEO-friendly, and the pricing page lists SEO controls.

The second product is A/B testing. The home page says you can run tests across pages, layouts, products and prices, validate ideas before rollout and keep improving conversion rates with real data. A/B Testing is sold as its own set of plans. Pro runs up to 3 active tests and covers page, split URL, template and theme testing, with a 14-day free trial. Advanced runs 5 tests at a time and adds product details testing, advanced analytics, goals for form submission, revenue per visitor and average order value, audiences targeted by location, UTM and customer data, test notes, a Meta and Google integration, and an MCP integration with Claude, ChatGPT and more, which the page says lets you manage tests, diagnose results and launch new variant ideas with natural language prompts. Unlimited removes the cap on active tests and adds price testing, checkout block testing, multi-variant testing of up to 6 variants at once, export of test results as CSV and PDF, and a shared Slack channel with direct access to the company's R&D team. The third product is personalization: tailored storefront content for specific audience segments, so a campaign or offer reads as more relevant to the visitors it targets.

Shogun is not Shopify-only. The about page says its products integrate with leading ecommerce platforms, including Shopify, BigCommerce and more,. Most of the product copy, though, is Shopify-first. There are also benchmark reports on the home page: a conversion rate report built from hundreds of active Shopify stores and an average order value report from 2,500+ active Shopify stores.

What the pages say about plans and claims

The pricing page lists a free Draft Mode at $0 a month, then Build at $39 a month ($31 a month billed yearly), Grow at $199 a month ($159 yearly) and Advanced at $499 a month ($399 yearly). Build is described as "for codelessly customizing your online store" and includes 25 published pages, the advanced visual builder, page analytics, all page templates and reusable content sections. Draft Mode is a way to explore the builder: it creates draft pages only, with 0 published pages. Grow moves to unlimited published pages and adds content scheduling, which publishes and expires promotions at set times, and global content sections, which push updates across store-wide snippets. Advanced is aimed at "teams at scaling ecommerce companies" and adds content syncing across stores, which the page says requires 1 Advanced license per store you sync to or from, plus custom CMS collections. The Advanced tier carries a contact-us option alongside its trial button, and the page has a platform switch between Shopify and BigCommerce and an annual toggle that says it saves 20%.

A/B testing and personalization are metered in monthly tracked users (MTUs), where a tracked user is a unique shopper who visits a page with an active test or personalized experience in a month. The page's limits row lists 2,000, 24,000, 10,000, 120,000, 50,000 and 600,000 MTUs across the three paid plans. For Build, the page says it includes up to 2,000 MTUs, with 24,000 on a yearly basis. The builder comparison table also lists SEO controls, custom templates, slides, product galleries and swatches, a direct-to-checkout button, custom fonts from the Google Font library, third-party integrations, animations, version history, image optimization, live chat support and audit logs.

A/B Testing has its own price list: Pro at $39 a month, Advanced at $119 a month and Unlimited at $499 a month, billed monthly. Personalization has a free Dev Stores tier and a Pro plan at $199 a month, both with unlimited personalizations, custom audience segmentation and advanced analytics reporting. The FAQ says billing on a paid plan starts once the free trial ends, and that you cancel by uninstalling the app from your Shopify or BigCommerce store.

Support: the about page says the support team is available 24/7, and the pricing FAQ gives an email address, support@getshogun.com, for questions before you sign up, plus a contact route for a custom enterprise agreement. The home page quotes growth and ecommerce managers at Clear Within, Beardbrand and Ridge, with case studies. A customer quoted on the designers page says there was no steep learning curve and that they could build almost anything in a few hours without outside help. The site also features case studies, such as Nextbase, which it says boosted conversions by 122% with Personalization, and Lyre's, which it says raised its landing page conversion rate by 15%. These are the company's chosen quotes and results, so treat them as marketing.

Who it suits and who it doesn't

Shogun fits an ecommerce team that already sells on Shopify and wants control over landing pages, PDPs and campaign pages without waiting on a developer. A marketer launching a campaign can build a matching page, then run a test on it from the same tool. A designer who wants to go past the theme can use custom code elements and Liquid where the visual blocks stop. A brand with several markets can sync designs across storefronts and use Shopify Markets. An agency can look at the company's agency partner program, which the about page describes.

It is more than a simple store needs. If your theme already does what you want, a paid builder adds cost and one more layer to manage. The Build plan caps you at 25 published pages, and testing is metered by tracked users, so a high-traffic store should work out the MTU numbers before it picks a plan. And because most of the pitch is ecommerce, someone who only needs a single lead-capture page for a non-store site would find it aimed at a different job.