Convertri

What the product is

Convertri is a landing page and sales funnel builder, written for marketers and agencies who run paid traffic and care how fast a page loads. The homepage says you can build landing pages, opt-in pages, sales pages, checkout carts, upsells and thank-you pages without code, then test and optimize them, and calls the product "The world's fastest landing page and funnel builder," which is the company's own claim. It says the platform has served 200 million pages and is used by 4,000+ marketers and agencies, and shows a 4.5/5 rating on Capterra.

The About page says founders Andy Fletcher and Neil Murton started Convertri in late 2015, incorporated it as Architech Labs Ltd in January 2016, and that the company is headquartered in Brighton, United Kingdom. The same page says Convertri was acquired by ThriveCart in March 2024, while the footer still reads "Convertri is an Architech Labs product."

What you build and how

The editor is the centerpiece. The company says Convertri's drag-and-drop editor "is built for marketers, not developers," that you can start from a template or from scratch, and that no code is required. It describes the editor as true free-form rather than a rigid grid, with "pixel-perfect control," and the About page tells the origin in a story about a developer annoyed that a page builder would not let him move a button a little to the left without disturbing the blocks around it. A separate mobile editor lets you adjust each element for small screens, and previews cover desktop, tablet and phone.

Templates are the usual starting point. The homepage lists 200+ landing page templates, with categories for lead generation, webinar registration, product launch sales pages, ecommerce product pages and coaching service pages. An AI Funnel Builder generates a funnel from a description, and a company article says it produces a complete funnel in about 30 seconds. Collections "generate hundreds of unique landing pages from a single template," with one update pushed across the whole collection, which the company pitches at agencies and multi-location businesses. A page importer clones "any existing page or funnel" from a URL.

The platform builds a funnel, not only a page. The FAQ says Convertri builds the entire funnel on one platform: opt-in pages, sales pages, checkout pages with order bumps and upsells, membership areas and thank-you pages. The built-in shopping cart takes payments "with PayPal, Apple Pay and Stripe," with order bumps and 1-click upsells, and coupons can be percentage or fixed amount with expiry dates and usage limits. The memberships feature handles signups, logins and protected pages for courses and member-only content. A menu element and shared headers and footers let you build a full website, and the company says its own site is built with Convertri.

Conversion features are part of the editor. The product pages name dynamic text replacement, which swaps headlines, offers and calls to action to match each ad keyword, plus A/B testing, exit-intent popups, countdown timers and forms. Retargeting pixels can fire only after a visitor engages, and conversion tracking scripts can be set at page, funnel and site level.

Integrations and publishing. A company article lists Mailchimp, ActiveCampaign, Zapier, PayPal and Stripe among the integrations, and the pricing FAQ says new native integrations are added frequently, with Zapier covering the rest. You can move a domain to Convertri's nameservers or publish on a subdomain through a CNAME record; SSL is on by default and can be switched on for custom domains in one click. A free Convertri Connector WordPress plugin displays any Convertri page on a WordPress site. Sub-accounts give each client or brand its own isolated funnels, domains and assets.

Video gets its own treatment. Convertri hosts video itself and breaks the file into small packets so viewers do not wait for the whole file. The video pages name desktop and mobile autoplay with handling for sound and browser restrictions, and sticky video that stays in view as the visitor scrolls. Interactive video hooks page events into the player so content changes based on how much has been watched: revealing a buy button the instant the pitch starts, a video lead gate, or testimonials timed to the video.

Performance is the through-line. The company calls its approach Accelerated Page Technology and says every page is auto-optimized by default, including automatic image compression. The homepage says pages are served from servers closer to the visitor and handle "up to 100k visitors per minute." A company article credits Convertri with AMP landing pages and mobile-first design. The pricing FAQ adds that published pages are separated from the main Convertri system, so they "will ALWAYS stay live" if the app has a problem.

The evidence from the pages

Speed. The product pages say independent testing "put Convertri at a 0.518-second load time and an A98 speed grade." The tester is not named, so it reads as the company's own benchmark.

Plans. The pricing page names three plans, with monthly or annual billing "with significant savings available on annual plans," and no contracts. Convert, "Best for Starters," is for building landing pages and collecting leads. Scale, "Most Popular," adds sales funnels, membership sites and dynamic text replacement with higher limits. Maximize, "For Agencies & Pros," includes every feature, including the page importer, multiple custom domains, custom HTML and no traffic limit, and the video page says it includes sub-accounts. On other plans, going over the traffic limit brings an e-mail rather than a cut-off, with extra traffic at "$30/250k impressions." The page states that all prices include VAT where applicable.

Trial. "All our plans come with the same 14-day free trial," and the homepage phrases it as "No Commitment. Full Access. Cancel Anytime." It is a trial, not a free plan.

Support. The pricing page offers e-mail support, a knowledgebase "with over 200 articles" and a Facebook group with thousands of users, and the About page says the team releases updates with new features every week. Customer quotes include Swen Halverson, who says pages "load way faster, and you don't have to fight with the software to put something where you want it," and the pricing FAQ cites Devin Zander, CEO of SMAR7 Apps, as getting twice as many leads for the same ad spend.

Who it suits and who it does not

Convertri suits a media buyer, affiliate marketer or small agency that sends paid traffic to opt-in or sales pages and wants fast loading, dynamic text, A/B testing and a funnel with checkout, order bumps, upsells and a membership area in one tool. Agencies get the most from the Maximize plan because of the sub-accounts, multiple domains and Collections. Anyone who finds grid-based builders fussy will want to try the free-form editor during the trial.

It suits a content team that needs a full CMS or a large blog less well, since the company's focus is funnels and landing pages. The pricing text gives plan names and the overage rate but no plan prices, so budgeting means opening the pricing toggle or starting the trial.