StoreToApp

What the product is

StoreToApp is a platform for Shopify brands that starts with a mobile app builder and adds loyalty, storefront engagement, gamification and AI tools on top. The home page calls it "One Platform for Shopify Growth" and says it combines "mobile apps, storefront engagement, loyalty, and AI" so Shopify brands can grow. It is aimed at Shopify merchants, from "solo founders launching their first product to fast-growing DTC brands," in the words of its pricing section. The page title promises "Launch Your Shopify Mobile App in 24 Hours," and a sign-up form offers to "Get your app build in One day."

The site footer reads "A Product of Acybus" and gives an address in Jaipur, Rajasthan, with a support e-mail and phone line.

The product turns a Shopify store into an app, and everything it offers runs off the store's products and collections, so it serves both the store-to-app and the wider Shopify ecosystem reader. The pitch is consolidation: the home page says most Shopify brands "bolt on an app for every idea" and end up with separate subscriptions, logins and data that never talks, which it prices at "$550+/month," against one platform, one dashboard, one login and shared customer data "Starting from $100/month."

What you build and how

The main thing you build is a branded iOS and Android shopping app. The Starter plan lists a "branded iOS and Android shopping app" with "customizable layouts, colours and app branding" and "UI templates," and "real-time Shopify product and collection sync." The company's own comparison page claims "Full Design & Layout Control," a "Fully Custom Setup Flow," "Deep Real-Time Sync with Flexible Control" and "Advanced Analytics & Deeper Insights," and says StoreToApp is "built for brands that want greater flexibility, deeper customization, scalable app experiences" and sections designed "with flexibility in mind." That is the company's pitch rather than a neutral test.

The data layer is Shopify. The site's feature list includes a synchronization feature to keep "your app and store always in sync, effortlessly." You do not maintain a second catalog.

The feature menu shows what a finished app can do:

• AI-powered push notifications. Described as sending "smarter alerts that convert users into buyers." The Starter plan includes unlimited push notifications with deep links, and the Growth plan adds scheduled and targeted push.
• Shoppable reels. Videos that, in the site's words, turn "videos into direct sales with tap-to-shop reels."
• App-exclusive discounts. Deals "only available in the app."
• Deep linking. Sending users "to the right page instantly from any link."
• Rewards program. Points and repeat purchases, with loyalty running across the app and the storefront.
• Smart filters and search, order tracking with real-time updates, and one-click checkout.

The home page says the builder includes "+12 more features" beyond the ones it names.

The other products round out the platform. Loyalty and Rewards rewards purchases with points, perks and exclusive benefits, and is the part a merchant can use on the free plan. Install Banner promotes your mobile app on your storefront and turns website visitors into app users. Gamification, sold as Spin & Win, runs interactive campaigns that "increase engagement and reward customer actions." Stori AI is the AI layer: for merchants it offers AI-powered insights to understand "what's working" and spot growth opportunities, and for shoppers it offers "AI Powered Shopping Assistance" with personalized recommendations, instant answers and a faster way to discover products. The product menu sums it up as "Let shoppers ask, search and discover."

Integrations come with the higher plans. Growth includes standard checkout, reviews and analytics integrations. Advance adds advanced checkout and payment integrations, Meta events, Firebase Analytics and Microsoft Clarity, plus premium and custom third-party integrations and custom app features and merchant workflows.

Publishing is assisted. The Starter plan includes "guided onboarding and app launch support," and the comparison page describes "Assisted End-to-End Publishing Support."

The portfolio shows the range of apps built: Iamory, a jewelry app where customers browse, wishlist and re-order; Troovy Foods, clean snacks for families; HomeMonde, curtains, bedsheets and rugs; Robocraze, Arduino and Raspberry Pi parts for makers; Scooboo, premium stationery for students; Millet Mania, millet-based foods; and Sanskruti Homes, ethnic wear. Each comes with a short brand quote. Robocraze, for one, says "Our audience expects speed and clarity, and the app delivers both."

The evidence from the pages

The pricing section has a currency toggle between rupees and dollars and a monthly or yearly switch that saves 15%. In rupees, the plans are:

• Free Plan, ₹0 a month, for "storefront loyalty and app promotion." It includes a rewards program for up to 100 monthly orders, reward earning and redemption rules, rewards redeemed as discounts, the app install banner, rewards and banner branding, and email support.
• Starter Plan, ₹10,000 a month. It includes the branded iOS and Android app, real-time sync, unlimited push notifications with deep links, app-only offers, loyalty across app and storefront, the install banner and guided onboarding.
• Growth Plan, ₹15,000 a month, marked "Most Popular." It adds advanced home page widgets and landing pages, scheduled and targeted push, shoppable reels and video shopping, advanced product and cart conversion tools, loyalty and gamification across app and storefront, Stori AI, and standard checkout, reviews and analytics integrations.
• Advance Plan, ₹30,000 a month, for larger brands. It adds the advanced integrations above, custom app features, migration support from another mobile app provider, a dedicated success manager, and priority technical and launch support.

Each plan's button reads "Contact Us." The dollar column of the toggle is not printed on the page; the only dollar figure for the platform is the home page's "Starting from $100/month."

The company reports usage figures: "2M+ Push Notification Sent," "250K+ Orders Processed," "1.4M+ Reward Points Issued" and "80K App Downloads." The industries it lists are fashion and apparel, beauty and cosmetics, jewelry and accessories, food and beverage, and home and decor.

Who it suits and who it does not

StoreToApp suits a Shopify brand that wants its app, loyalty program, gamification and push messaging in one place, and that would otherwise pay for several separate Shopify apps. The free plan makes the loyalty side easy to try with up to 100 orders a month. Starter covers a full branded app; Growth, with scheduled and targeted push, reels, landing pages and Stori AI, suits brands that already run campaigns; Advance is for brands that need custom features, analytics tooling like Firebase and Clarity, or a migration from another app provider.

It is a weaker fit for a store that is not on Shopify, since every feature assumes a Shopify catalog. It is also a stretch for a founder who wants a free app: the free plan covers loyalty and the install banner only, and the app itself starts at ₹10,000 a month. The design-control claims come from the company's own comparison page, so a demo is the place to see how far its custom setup goes.