AppMaker

What AppMaker is

AppMaker is a mobile app builder for Shopify merchants, published under the name "AppMaker by starapps", with StarApps Studio LLP named in the copyright line. Its homepage title calls it a "Mobile App Builder for Shopify", and the pitch is a fully branded Shopify mobile app that "performs better, retains longer, and scales smarter," with AI helping the brand design, personalize, analyze and grow. It is written for e-commerce brands that want an owned, branded iOS and Android shopping app run by their own team, and it is also aimed at agencies through a partner program. The homepage promotes an "India Mobile App Report 2026" with benchmarks and growth data for D2C brands, and the agency partners it shows are listed in India.

What you build and how

The product is a branded Shopify shopping app, and the pitch is design freedom over templates. The company's own guide to no-code builders describes it as "optimized for commerce workflows such as product sync, push campaigns, and storefront personalization."

Appmaker Studio. The builder is block-based. The homepage calls it "A drag-and-drop CMS to launch banners, scrollers, videos, and timed content giving brands speed, flexibility, and freedom from dev bottlenecks." The company's guide adds that the studio lets you design layouts, banners and product pages without technical expertise. On top of that sit Code Blocks and Conditional Blocks, the latter tagged NEW, which the guide describes as reusable custom logic and behavior-based display rules that you add without rebuilding whole sections of the app. The Conditional Blocks entry on the homepage carries the line "Fully on-brand UI and theming."

Data and sync. The app sits on Shopify. The guide lists real-time store sync, with "Automatic synchronization" keeping products, inventory, orders and customer data aligned between the store and the app. The homepage also advertises "160+ integrations", with a link to the full list, and the guide mentions multi-language support and connections to CRM systems, payment gateways and global storefronts.

AI. The design engine is Eidolon AI. The homepage says "Skip templates. Upload a screenshot or Figma file, and let AI turn it into your branded, high-performance app, fast", and the studio section says Eidolon AI turns "screenshots, Figma files, or prompts into ready-to-use layouts." In the products menu Eidolon AI is marked "Coming Soon" with an early-access sign-up, so this is a route that is opening up rather than a settled part of every plan. The guide names a second assistant, John AI, for "real-time sales insights, product performance data, and customer behavior analytics through conversational queries," and mentions an upcoming Rubik's AI for personalization. The homepage shows AI Color Swatches, which generates color swatches for products based on the brand's palette.

Extensions and feature showcases. The Extensions Marketplace offers "plug-and-play features like sticky carts, countdown timers, reorder scrollers, and loyalty modules," and the guide adds subscription workflows to that list. The homepage feature showcases show what brands build with these pieces: pet-specific onboarding flows, a Shop The Look feature and a size quiz builder. Another product, AppBuzz, is summed up as "Everything On Your Site Works In Your App", which speaks to the common worry that an app will lack what the website already does.

Engagement. The platform section names analytics ("Track your app's performance") and push notifications ("Enterprise-grade push campaigns"). The guide describes the push tools as targeted campaigns for promotions, abandoned carts and product restocks. The homepage FAQ adds back-in-stock alerts, flash sales and personalized reminders based on user behavior as typical push uses.

Publishing and getting started. The company's guide says many modern providers support direct publishing to the Apple App Store and Google Play, and AppMaker's homepage pitches native iOS and Android apps. Getting started runs through people rather than a signup form: the homepage offers Book a Demo and a "Check us out on Shopify" link. Resources include docs, developer documentation, product updates, a blog, a community and a marketing calendar for planning campaigns, and an App Showcase of apps built with AppMaker lets you judge design quality before you commit.

Partners. The homepage says "Build apps for Shopify merchants and earn recurring revenue share", and a separate "Submit a Lead" route lets you refer a merchant and earn revenue share. The agency partners shown are Dynamic Dreamz, Marmeto, Seventh Triangle and Ecom Ethos. That makes AppMaker usable by an agency building for several clients, not only by a store's own team.

What the pages state about plans and results

AppMaker's pricing is published on its blog, in tiered plans "designed for serious mobile revenue growth":

• Growth at $599 a month plus 2% of in-app sales.
• Essential at $999 a month plus 1% of in-app sales.
• Enterprise with custom pricing and no public price, which the page says includes John AI and full studio access.

The page says all plans include 14-day free trials and real-time updates. The order is worth noticing: the cheaper plan carries the higher sales share, so a fast-growing app pays more in commission on the Growth plan, and the break-even against Essential depends on your own volume. The company's guide itself lists "Pricing may not suit very small stores" and "Advanced customization may need technical setup" among the cons.

The homepage carries case-study figures. 3 case studies report that 67%, 45% and 50% of total orders come through the mobile app, and another reports a 5.3x higher conversion rate against mobile web. A featured story about a pet parent app reports a 2x repeat purchase rate and 67% sales growth. A customer story from Karan, co-founder of Recode Studio, credits the app with helping the business scale its operations and increase revenue. These are the company's own highlights, so read them as examples rather than typical results.

Who it suits and who it does not

AppMaker suits an established Shopify brand with a strong design identity, especially one that keeps its look in Figma and wants the app to match it instead of fitting a template. The block-based studio lets a marketing team change banners, videos and timed content without a developer, and the code and conditional blocks give a technical team room to go further. It also suits a brand that already expects mobile to be a large share of orders, because the published plans start at $599 a month and take a percentage of in-app sales, which pays off with real volume. An agency can use the partner program to offer apps to several merchants and share in the revenue.

It is a weaker fit for a store that wants to test mobile for a small outlay, since the plans start at $599 with a 14-day trial rather than a free tier. Every page frames the product around Shopify, so a merchant on another platform is outside its audience. And the headline AI design engine is still marked Coming Soon, so the studio and blocks are what a new customer builds with today.