SendDM

SendDM, also written Send DM, is an Instagram DM automation tool for creators. The homepage describes it as a tool to "auto-reply to every comment, story and DM, and turn conversations into sales, 24/7." It is built around Instagram engagement: comment-to-DM, story replies, keyword DM flows and a welcome message. The company says it runs on Instagram's official Messaging API as a Meta Tech Provider, and it is aimed at creators who sell through comments and DMs rather than at teams that run a multi-channel support desk.

What you build and how

The product's own 3-step tour is the clearest picture of the build. In step 1 you pick a trigger: "a keyword, comment, story reply or DM that kicks off the flow." In step 2 you design the reply: write the message, attach your link or offer, and add follow-ups, "visually." In step 3 you switch it on, and SendDM replies instantly, every time, around the clock. The FAQ says most creators go live in under 2 minutes, with no technical skills needed.

The homepage lists 4 starting points: Comment Auto-Reply, Story Mentions, DM Keywords and Welcome Message. The comment-to-DM setup works like this, per the FAQ: you pick a post or Reel, choose a keyword such as "LINK", and write the DM you want sent. The FAQ adds Live and DM keywords to the list of triggers, and the features section names Auto Comment Reply, Story Auto Reply, Live Auto Reply, DM Auto Reply, Ask for Follow, Smart Re-engage and Collect User Data. A demo mockup on the page shows a Reel with the caption asking people to drop "LINK" in the comments, a comment from a viewer, a public reply telling them to check their DMs, and the DM itself.

Several smaller pieces round out the editor. The plans list Ask for Follow and Lead Capture as metered features, message templates, keyword triggers in a basic version on Free and an advanced version on Creator, a DM Main Menu and Conversation Starters. Contact Management and an Analytics Dashboard are on the paid plans, and a feature called Rewind is marked "New" in the feature list.

The AI features are on the paid plans. AI Comment Reply uses a monthly pool of AI credits: 2,000 on Creator, 10,000 on Growth, 25,000 on Scale and unlimited on Custom. Paid plans also list AI Comment Spam Protection and Viral Post Protection, which guard the comment section of a post that takes off.

The product reaches past DMs in 2 ways. First, it schedules and auto-publishes posts and Reels: the site's guide on scheduling describes a true auto-publish scheduler with a built-in content calendar and DM automation, and the plans list "Schedule Posts & Reels" with limits. Second, it includes a link-in-bio page, which the plans list as "Link in Bio," with 5 links on Free and unlimited on Creator and Growth. A WhatsApp/Email Redirect option on paid plans sends people from the DM conversation on to those channels. That is a redirect, so SendDM does not run WhatsApp or email conversations itself.

Welcome automation is partly shipped. The FAQ says the Welcome DM automation greets every new contact the first time they message you, while Welcome New Followers, which would DM a new follower, is marked as coming soon.

For the chatbot-builder reader, SendDM is a trigger-and-reply builder with AI assistance on comments. The DM Main Menu and Conversation Starters give a returning visitor fixed buttons to tap, keyword triggers branch the conversation, and follow-ups are added visually in step 2 of the setup.

Plans, pricing and limits

SendDM publishes full limits for each plan on its homepage.

• Free, $0 a month: 300 DMs a month, 1 Instagram account, Comment Auto-Reply, 2 replies for Story Mention Auto-Reply, 3 message templates, basic keyword triggers, 100 a month of Ask for Follow, 50 a month of Lead Capture, 5 a month of scheduled posts and Reels, 1 Conversation Starter, 3 items in the DM Main Menu and 5 links in Link in Bio. The FAQ calls it free forever, with no card.
• Creator, $11 a month, marked Most Popular: unlimited DM sends, 2,000 AI credits a month, AI Comment Reply, 5 Instagram accounts, Story Automation, 6 replies for Story Mention Auto-Reply, unlimited message templates, advanced keyword triggers, unlimited Ask for Follow and Lead Capture, Rewind, Trial Reels, the Analytics Dashboard, Contact Management, WhatsApp/Email Redirect, priority support, unlimited scheduled posts, 4 Conversation Starters, 20 DM Main Menu items and unlimited Link in Bio.
• Growth, $20 a month: the same feature list, with 10,000 AI credits a month and 10 Instagram accounts. The plan card describes it as "Scale up, more accounts, API, priority support."
• Scale, $39 a month, "For agencies managing many accounts": the same list with 25,000 AI credits a month and 20 Instagram accounts.
• Custom, "For agencies & large teams": a custom DM send limit, unlimited AI credits and up to 100 Instagram accounts, sold through Contact Sales.

Each of the priced paid plans says you save 20% with annual billing, and the homepage points to a separate pricing page for the full plan comparison and FAQs.

On the company's own numbers, the homepage claims 100K+ DMs automated, 2,000+ creators onboard, creators in 90+ countries, a 98% delivery rate and 24/7 automation uptime. These are marketing claims with no method behind them. The page also carries 3 testimonials. Lena Vo says "One Reel with a keyword trigger booked 40 calls overnight." Rohan S. says it "Replaced my whole VA setup." Aisha R. says her course launch did 6 figures and "70% of sales came straight from automated DMs." Those are customer quotes on the company's own site and not independent results.

On safety, the FAQ states that you will not be banned when you automate through the official API, that bans come from tools that fake logins or scrape Instagram, and that SendDM only uses Meta-approved endpoints and respects Instagram's rate limits. Another page of the site calls it an official Meta Business Partner, and the footer carries a Meta Verified Tech Provider badge. Support runs through a Help Center, every paid plan includes priority support, and the footer links a refund policy. The blog adds playbooks such as an Instagram auto-reply guide and a scheduling guide.

Who it suits and who it does not

SendDM suits a solo creator, coach or small brand with one main Instagram account whose growth depends on comment keywords and story replies. The free plan is a real test at 300 DMs a month on 1 account, and the paid step is $11 a month. Agencies have their own steps, from 20 accounts on Scale to up to 100 on Custom. It also suits people who want scheduling and a link-in-bio page in the same tool as their DM automation instead of in separate subscriptions.

It is less suited to a business that wants an AI agent answering open-ended customer questions or a support desk across several channels: SendDM works inside Instagram and only redirects people to WhatsApp or email. The free plan's 300 DMs can run out quickly on an account with a large following, and several of the free limits, such as 2 story-mention replies and 3 templates, are tight. Welcome New Followers is still marked as coming soon.