EventUp Planner

What the product is

EventUp Planner (formerly Attendease) is event planning and management software with a built-in website builder aimed at event professionals. Its site describes one flexible platform for events "from the small to the large and complex", covering promotion, registration, agendas, virtual sessions and reporting. The website builder is the part that makes it relevant here: teams use pre-built templates and a drag-and-drop interface to create branded event sites without developers or designers. The pages we hold do not say where the company is based.

What you build and how

The thing you build is an event website, and the site is wired to the event itself. According to the website builder page, the platform "pulls data from your event configuration to your event website", which the company says reduces manual errors across digital assets and communications. Contact blocks fill the site with current information about the event, including the agenda, sponsorship, speakers and registration forms. Changes can be made in real time.

The editor is a drag-and-drop canvas with pre-built website templates. Branding stays under the team's control, and the company says you can design white-labeled, fully branded journeys for attendees. When a design needs something the blocks do not do, a Raw Code block accepts custom HTML, inline CSS and JavaScript, and an Advanced tab lets you set a custom CSS class. The FAQ says this block is used for things like building a form or embedding an iframe.

Reuse is a central idea. Once an event exists, you can clone the event website and its settings to start a new event with one click. Branded email templates are configured at the business level and can be used for any event. A builder feature also lets you create an event portal that shares all of your events and on-demand recordings in one place. The platform lists multi-event management as its own feature, for creating, publishing and managing several events from one place.

Registration and ticketing run on the event website. The company says attendee registration happens directly there. Schedule management lets registrants build their own agenda, sign up for sessions, see sessions that are already full and join a waitlist. Behind the scenes, the agenda module is described as handling anything from simple to complex schedules, whether the event is virtual, in-person or hybrid. The product also lists speaker management, and says workflows automate managing speakers, sponsors and exhibitors.

Promotion has its own tooling. The platform has drag-and-drop email templates, and you can add your logo and messaging to a template and replicate it across events. The company describes retargeting people who started registering but did not finish, by sending a dedicated email blast to that segment. Event marketing automation covers promotion, engagement and campaign tracking. Pre-event reminders, profile personalization and agenda customization are meant to keep attendees engaged before the day.

On the day, attendees can check in to the event or to specific sessions with a QR code, customize their profiles and agendas, share the event on their own social channels and connect with other participants. For virtual and hybrid events, the Virtual Studio manages live, semi-live and on-demand sessions, and the company says its native solution includes chat, Q&A and polls. You can also connect third-party solutions instead.

After the event you can send branded post-event communications, build surveys tied to an event or to specific sessions, and see aggregated survey analytics. The company says you can track performance from registration to revenue, compare performance across a portfolio of events and business units, and collect, visualize and export data through reports.

Access control works through teams. Per the FAQ, you create teams and invite team members, and only organization owners can create and manage teams. Inside each team you specify who is a member, which events the members can access and what they can view or edit in each event. The builder page also says you can set user permissions to define who can edit your website.

Integrations named on the website builder page are HubSpot, Salesforce, Slack, Sli.do, Marketo and Google Analytics. The pages describe them as sales and marketing tool integrations. The platform also lists an accessibility feature for creating VPAT-certified websites. The site names several event types it covers: road shows, education and training, webinars, product launches, meetings, seminars and conferences. A separate Find a Venue link points to the EventUp Marketplace, where you browse venues by city, neighborhood or venue name.

The evidence from the pages

The pages we hold publish no prices and no plan names. A budget has to come from the vendor. No free plan or trial limits are stated either.

The home page gives four usage claims: "27K+ Events Supported", "88K+ Website Sessions", "2M+ Attendees / Registrations Managed" and "$22M+ Revenue Generated". These are the company's own figures.

The home page carries customer testimonials, introduced as "(formerly Attendease)". Joni A. of NBC writes, "I love the flexibility within the application. It handles small events all the way to large and complex events." She adds that "With a handful of assets we can spin up a site and publish it on our own in a day." Tiana N. of Adobe says the business had to execute 200+ events and needed "an easy-to-use product instead of manually making landing pages for each one." Al C. of ABB describes a traveling roadshow project that needed pre-registration and a cap on the number of guests at each event.

On security, the website builder page claims VPAT-certified websites for accessibility. The Virtual Studio is described as having "top-tier security features". The pages we hold name no SOC 2, GDPR or HIPAA claim, so those are questions for the vendor. They also do not say whether custom domains, hosting regions or code export are offered, and they do not name a support plan beyond a Support link.

Who it suits and who it does not

EventUp Planner suits teams that run events repeatedly: a marketing group with webinars, roadshows and conferences, or an agency that needs the same branded site pattern for many events. Cloning an event site and settings, shared email templates and a team permission model all pay off when the same people launch event after event. The Adobe quote about 200+ events, each needing its own landing page, describes that fit.

It is a good match for event teams who want registration, agenda, email and reporting in the same tool as the site, instead of stitching a general website builder to a ticketing service and an email tool. Teams that live in HubSpot, Salesforce or Marketo get named integrations.

The caveat is scope. This is an event platform with a site builder inside it, not a general website builder. A freelancer who wants a portfolio, a blog or a store will not find that on these pages. Because no pricing is published and the platform covers a full event lifecycle, a team running a single small gathering may be paying for more than it needs, and anyone comparing costs should ask for a quote early. Developers get an escape hatch through the Raw Code block, but the pages do not mention exporting the site as code.