Framer

What the product is

Framer is a website builder with a visual canvas, a built-in CMS and a set of AI agents. Its home page calls it "the design agent for every step from idea to launch" and offers a "Get started for free" button. The navigation names the jobs it is used for: AI website builder, landing pages, portfolio maker, UI/UX design and no-code. The solutions menu is aimed at designers, agencies, marketers, growth teams, engineers, site teams and founders.

What you build and how

You build and publish websites on a canvas, and the home page puts agents at the center of that work: "Agents that work alongside you, not instead of you."

The design agent is described as "a professional design agent, native to the canvas. It works directly on your site to generate and refine in place, with every change visible, editable, and under your control." In the demo on the home page, a prompt asks for a few layout variations of the site with the content kept, and the agent places the variations side by side.

The CMS has its own agent. The company says it "sets up, organizes, and updates your entire CMS, connecting it directly to the canvas so content and design stay in sync." The CMS demo shows collections such as Articles, Creators and Categories with fields and statuses like Live and Draft. The comparison page adds that Framer has an integrated CMS with detail pages and "fits repeatable editorial formats", which is what a blog or a resource library needs. For the blog and CMS reader, that is the core: a content model that sits next to the design canvas instead of in a separate system.

The canvas itself is a freeform layout surface with reusable components. Framer says its "components and styles let teams preserve a distinctive composition while giving repeated navigation, cards, and sections a dependable source of truth", and that creative layout, motion, type and breakpoints stay editable. Effects, components and scroll interactions handle the motion side, so a portfolio or a launch page can carry animation without a developer.

For custom behavior there is a code agent: "Agents turn your wildest ideas into code and put them on your site. From simple custom effects to complex interactions." The developer documentation in the navigation has sections for Fetch, Components, Overrides and Property Controls, so engineers can extend sites with code.

You can also drive Framer from outside. The home page says you can "update copy from Slack. Trigger CMS changes from the terminal. Ship from a GitHub PR," driven from a terminal, Codex, Claude Code, Cursor or any external agent. One demo shows a WordPress importer run from Claude Code: it finds the WordPress REST API, connects a Framer CMS collection and maps 47 posts to a blog schema. Treat that as an example of the workflow rather than a guaranteed import tool.

Landing pages and portfolios are listed under Product and Solutions as use cases. The page also advertises a Marketplace of templates, components, plugins and vectors, with free and paid items shown on the home page, plus a Gallery and an Experts directory. A Tools menu lists Figma to HTML, an AEO scanner, a link previewer and free domains.

On the operations side, the comparison page lists "Branches, staging, redirects, hosting, and SEO controls". Framer's own FAQ says to manage redirects, domains, CMS pages and releases as one website, and to control page metadata, structured collections, semantic headings and internal links alongside the visual composition. The navigation also lists Hosting, Performance, SEO, Collaborate and Convert under Product. Branches and staging, in the company's words, "support ongoing site work where multiple campaigns and editors need review before a change reaches production." The same page says sites can carry "metadata, clear structure, FAQs, and answer-ready copy" for search and AI answers, and that Framer "publishes creative work from the same platform where teams design, review, and prepare the page." The home page shows an SEO panel with a social preview image at 1200 x 630 pixels.

The evidence from the pages

The site publishes no plan prices on these pages. The comparison page describes the structure: a free site with platform limits that lets a team explore the editor, "Basic" pricing for one small custom-domain site, "Pro" adding branches, staging and larger CMS limits, and tailored pricing for Enterprise. It also says Framer plans "center one growing website and its capacity". The home page navigation also lists Switch, Enterprise, Agencies and Startups pages and a Pricing link.

The community Marketplace on the home page mixes free and paid items, with templates and components shown free or priced at $67 and $99 by their creators.

The company publishes customer results, worded as the company's own:

• Zapier: ZapConnect welcomed 12k+ attendees and lifted registrations 7% year over year.
• ++hellohello: won two Site of the Year awards, reached 150k+ visitors with one launch and shipped over 10 Framer sites.
• Legora: reached 5M+ visitors since launch, shipped 40+ website updates every week and enabled 30 editors to manage the site in Framer.
• Mixpanel: enabled its design team to manage the site, launch A/B tests quickly and reduce engineering load.
• Cal.com: made site updates instant and removed handoffs to engineering.
• Analogue Agency: reached over one million visitors, shipped over 15 designer-built Framer sites and cut delivery from three months to one.

Who it suits and who it does not

Framer suits teams where designers should ship the site themselves: a marketing group with a blog and landing pages, an agency building client sites, a founder with a launch page and a portfolio. The customer stories above point at that pattern, with designers and marketers shipping updates without an engineering queue. The CMS agent and the import workflow suit a team moving an existing blog onto the platform.

It also suits people who already work with AI coding tools, since the company lists Claude Code, Cursor and Codex as ways to act on a site.

The caveats are about scope. These pages describe websites, landing pages and portfolios, not a data-driven application with logins and workflows. Framer describes its plans as centered on "one growing website and its capacity", so an agency running many small client sites pays per site rather than per account. The agent features are new on the page, marked "New" in the menu, so expect the product to keep changing.