Draftly

Draftly is an AI website builder with a narrow, visual specialty: cinematic scroll experiences. Its home page describes it as a "3D Website Builder for cinematic scroll experiences" generated from a single prompt, and the site's own description says it generates a real, custom cinematic video for your business and turns it into a scroll-driven 3D website, with no filming and no stock footage. It suits founders, freelancers, small studios and agencies who want a launch page or product site that looks like a produced film and would rather describe it than assemble it. The footer says the product is "Built in India".

What you build and how

The home page lays the workflow out as six steps. You pick a preset or describe the visual atmosphere you want. The AI generates a cinematic keyframe, then animates that image into a video of about 8 seconds. Draftly extracts frames from the video, builds a 3D scroll experience from them, and lets you download a ZIP containing HTML, CSS and JavaScript. As a visitor scrolls, the frames play forward, which produces a parallax effect that reads like a film. The site says this uses "native browser scroll" with frame interpolation and no WebGL or Three.js, and that it works on every device and browser. It lists 400+ frames per site as a headline figure.

Presets are the quicker way in. The gallery is labeled Beta, and each preset is described as inspired by a real customer's brief, industry and visual taste. The examples show the range: a deep-space survey where a planet scales past the viewport into an orbital flyover; a six-page product site for an electric moped brand with floating UI cards, a 360-degree turntable, an exploded parts sequence and a live finish picker; an editorial archive where artifact cards collapse into a stacked deck; an automotive launch where a dust sheet lifts off a car under scroll; a stone portal that opens onto six worlds through an arch-shaped mask; and a micro-drone launch where the product unfolds with annotated callouts and the page inverts from dark to light mid-scroll. Each has Customize and Preview buttons. If you start from a preset you edit copy and media in place; if you start from a description, the AI builds the scene from scratch.

Beyond the first generation, the home page names five tools under "Built for serious websites":

• Multi-Video Continuation chains several videos end to end for longer scroll animations, with the first frame of each picking up from the last.
• Full-Stack Export downloads a ZIP with a frontend plus a backend starter that includes an Express API.
• Iterative Chat Editing lets you chat with the AI to change copy, move sections and adjust colors, live.
• Product Injection lets you upload product photos and tell the AI where to place them in the 3D scene.
• Adjustable FPS is a slider from 10 to 40 frames per second that controls frame density and scroll speed.

The same section says you can chain videos, swap media, layer elements over frames and export production-ready code. The company's blog adds guides to an animation panel for page transitions and section animations, AI image generation for custom visuals, and a section library of blocks to combine. The footer's resources list Docs, a Customization Guide, SEO Best Practices, an API Reference, an MCP Server, a Help Center and the Draftly Engine.

The company's blog makes a few claims about the generated result. It says Draftly produces a multi-page site with copy, imagery and 3D animation in about 2 minutes, that the first draft arrives in under 3 minutes and that it is roughly 85% of the way to a finished site. It also says the export is clean, production-ready code you can host anywhere or hand to a development team, and that on-page SEO basics such as meta tags and alt text are covered. The home page's own speed line is "Build 3D websites 10x faster with AI", with the site built "in minutes" rather than days. The blog frames the approach as generating rather than assembling: "Instead of giving you a box of bricks, it builds the house for you based on a single, detailed prompt", shifting your work to creative direction and refinement.

For agencies. The blog describes a Draftly for Agencies program with full white-labeling, so you can deliver generated sites under your own brand. A dashboard called the Draftly Business Centre manages all client projects, tracks leads and handles site settings in one place. Brand DNA stores a brand kit per client (logos, colors, fonts and a mission statement), which the AI uses to keep every generated site on brand. The blog says agency pricing is structured around the number of sites and access to Brand DNA and the Business Centre.

Pricing, plans and evidence

The home page advertises one plan by name: "Draftly Basic" at $25/mo, with "Full Agent builds", 5 live sites and "cancel anytime". A "Start Building Free" button sits beside a pricing link, and the footer links Cancellation & Refund terms, a DPA, a changelog and an affiliate program. The footer gives a support email address and a contact page.

For social proof, the home page carries a rotating set of testimonials "shared with their consent" from users in Italy, India, Germany and Ghana. A restaurant owner says "I built my restaurant's full site in under 10 minutes", a founder says "Draftly replaced a $4,000 agency quote with a 15-minute session", an indie developer launched a SaaS landing page "before the weekend was over", and a freelance consultant says she used a preset, swapped the copy and was done in an afternoon. These are customer statements on the vendor's own page.

Who it suits and who it does not

Draftly suits a solo founder who needs one memorable page for a product launch, a portfolio or a small business, and who is comfortable deploying a ZIP of static files. It also suits freelancers who want to show clients something more distinctive than a template, agencies that want white-label delivery with per-client brand kits, and developers who like that the export includes an Express starter they can extend. The speed claims are the main draw: a first draft in minutes rather than a day of assembly.

The caveats follow from the format. Draftly is built around visual storytelling, so it is a weaker match for content-heavy sites, member areas or stores, where a builder with a CMS and checkout does more of the work. The Basic plan's 5 live sites is a ceiling to plan around if you manage client work, and because the pages are built from video frames, it is worth testing page weight and load speed with your own content before a launch.