Amplify

What it is

Amplify is the website and mobile app builder from Ministry Brands, a company that sells software to churches, parishes and nonprofits. It is meant for church staff and volunteers with no web development background. The company says it has been "innovating technology to better connect churches to the communities they serve" for over 40 years, and a news item on its site announces a new corporate headquarters in Milton, Georgia. The builder sits inside a wider catalog of church management, giving, accounting, streaming and safety software sold under the Amplify name, and the website page says over 42,000 websites have been built.

Two things matter for this directory: an AI church website builder and a church mobile app builder. A church that wants both gets them from the same vendor, with one login for giving, sermons, events and church management, as the company describes it.

What you build and how

The website. The website page offers several paths and says the choice depends on whether your team wants to "build quickly, customize deeply, get expert help, or start with a prompt."

• AI builder. The company frames it as a way to skip the blank page and "create a structured, ready-to-edit church website draft in minutes." You start from information your church already has online, answer a few simple questions, then customize the content and design before you publish. The feature list reads: start from existing church info, create a ready-to-edit draft, review before publishing.
• Templates. A route described as a way to "launch a professional church website with ready-to-edit templates and simple tools your team can manage without coding", with easy updates, built-in help resources and a stated timeline of live within 2 to 3 weeks. The FAQ describes this as the drag-and-drop church website builder for people who want immediate results.
• WordPress. The FAQ names a WordPress Elementor church website tool, which gives "flexibility with simplicity" for churches that want more customization.
• Custom design. Ministry Brands experts build a site tailored to the church's mission, with church-specific features, personalized design, training and walkthroughs. The page shows College Hill Presbyterian Church as an example of a custom site and a WordPress Elementor design.

The templates are church-specific, and the FAQ says they come with sermon libraries, event calendars, online giving and volunteer sign-ups. Pre-built sections cover volunteer opportunities, prayer requests and small groups, and the FAQ lists service times, location, staff introductions, mission, giving, events and sermons as the essentials a church site needs. Premium sites go further, with live streaming, mobile app integration and automated updates.

Content is meant to be entered once. The company states: "Content flows automatically from your church management system. Update once, and it appears everywhere." Behind that is what it calls the Ministry Content Management System, where you create, manage and distribute ministry content and use widgets, plugins, RSS feeds and integrations for YouTube, ChMS, Google Calendar and more. Content is available on any website built with any Amplify builder, and the cloud setup pulls in event information and sermons so files are not uploaded twice. The page adds built-in SEO so people in the community searching for a church can find the site, and a communications tool for quick updates or planned messages to members, staff and volunteers.

The mobile app. The app builder is described as "a church mobile app builder made for non technical users." Its feature sections on the company's mobile app page are:

• Live streaming of services, on your website, in your app and on social media.
• Push notifications and in-app messaging, sent instantly or scheduled in advance, for event or registration links, a prayer update or urgent weather alerts.
• Child check-in, described as secure and faster, with shorter lines.
• On-demand media for sermons and videos in one place, with YouTube and Vimeo, plus weekly sermon audio from a podcast feed.
• Church management system integrations, so member information moves from the church app to the church office.
• Custom branding: app icon, app name, loading screen image and your page in the app store.
• Design templates that match your color palette and logo, edited in an app editor where "no code, design or layout skills" are needed.
• Flex content: personalized pages with images and icons that link to other modules, and temporary event pages for holidays and special occasions.

The company's FAQ says a church app platform should bring together online giving, media streaming, child check-in, push notifications and event promotion, and that Amplify does.

This is not a generic app builder. You do not design your own data model or logic. The builder produces a church website and a church app from templates and modules built for ministry, and the value is in how those modules are already wired together.

Related AI. The homepage introduces Equip, an AI sermon preparation and content repurposing tool it calls the newest addition to Amplify, which turns one sermon into a week of content. The company says sermon content is never used to train AI models.

Pricing, trial and support

The website page offers a 14-day free trial with "No charge until day 15", and says the drag-and-drop route comes "with drag-and-drop tools and hosting fees included." It promises "transparent, ministry-friendly pricing. No hidden fees, no technical surprises", but quotes no plan prices. The mobile app page says the cost "depends on your ministry's needs" and comes in flexible plans that bundle tools like online giving, check-ins and communication. A demo can be booked from either page.

Support is a point the testimonials return to. The website page offers two weeks of ministry support free and lists professional services for setup and migration. An administrative assistant at Winfield Community Church describes tutorial videos, expert-led training sessions, articles and a customer service phone line, and calls the ability to reach a person "a rare gift today." The office manager of Westhill Church says the software "Makes updating the website very easy, as well!"

Who it suits and who it does not

Amplify suits a church with a small staff or a volunteer team that wants a website and an app that look finished without hiring a developer. The existing-online-presence starting point suits a church that already has some web presence to draw from, and a pastor or office administrator who needs sermons, giving, check-in and event pages working together will find the ministry-specific modules answer that directly. Churches already on Ministry Brands' management and giving tools gain the most, since content and member data flow between them.

The caveats are plain. Prices are quoted rather than published, so the trial and a demo are the way to a number. The templates and modules are built for churches, so a business or a non-ministry nonprofit would be working against the product. And the template route takes 2 to 3 weeks by the company's own estimate, longer than the AI draft.