AWeber

AWeber has been around since the early days of email marketing. The platform covers the essentials well, autoresponders make it easy to build sequences, and the landing page builder helps you capture leads. The free tier is genuinely usable for small operations, unlike many competitors.

The interface shows its age compared to newer tools, but that's not necessarily a drawback if you value familiarity and stability. Longtime users appreciate that updates don't drastically change core features. For beginners and small lists, the combination of free access and reliable basics works.