Zoho Campaigns
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Zoho Campaigns is email marketing built into the broader Zoho ecosystem, a suite of business applications spanning CRM, helpdesk, forms, and more. The platform includes a drag-and-drop template editor, automation workflows, advanced segmentation, and A/B testing for subject lines and content. A forever-free plan supports up to 2,000 contacts, making it accessible for testing before committing to a paid tier.
This option appeals to businesses already using Zoho for CRM or other functions, since integrating email into the same platform eliminates API complexity. The free tier also draws newcomers to email marketing who want to experiment with a real tool before upgrading. If your workflow spans multiple Zoho products, Campaigns eliminates the need for an external email platform.