SurveyLab

What SurveyLab is

SurveyLab is a survey and research platform for customer experience, HR, market research and UX teams. Its page title reads "Questionnaires, tests and forms", and its tagline is "Online survey tool & questionnaire software. Professional features. Easy to use." The company says it serves "both for big international corporations, small companies and professionals" and claims over 85000 customers. The site is offered in English and Polish, and its footer carries a copyright line running from 2009 to 2026.

For this directory, the point is the forms side. SurveyLab lists Online forms ("Collect data") and Online tests ("Test knowledge") as solution areas next to its survey products, so the same builder produces a feedback questionnaire, a registration-style data collection form or a scored knowledge test. It isn't an app builder: you won't design a database or a workflow canvas here. You design questionnaires, send them out through several channels, and wire the answers into the systems you already run.

What you build and how

The solutions menu maps out what people build with it. Customer experience surveys are for understanding customers. HR surveys build employee engagement. Market research surveys gather customer insights. User experience surveys engage website users. 360 Feedback supports performance management. Education covers surveys for universities and students, and Public administration covers surveys that engage citizens. Online forms collect data, online tests check knowledge, and a Reputations area covers online reputations, including Google maps. The company groups these under the line "One research platform different needs."

The editor is drag and drop. The help article on the drag and drop question type shows the pattern: pick a question from the left menu, drop it into the survey project working area, enter the question, add an optional description and press Save. That question type, also called card sort, lets a respondent match elements with defined groups (buckets or baskets), and the help page gives assigning elements to categories and grouping elements as usage examples. Its settings are worth noting for anyone designing a sorting exercise. "Reusable answers" lets respondents use the same answer choice more than once and place it in more than one bucket. "Max number of answers per question" caps how many choices a respondent can pick, and "Max number of answers per bucket" caps the choices per bucket. The same page notes that this question is not supported in email-embedded surveys and that it is available in the Advanced, Professional and Enterprise plans.

The help center's section list shows how wide the builder goes beyond question types: Design surveys, Survey questions, Multi-language support, Branding, Survey logic, Data collection (Collectors), Contacts, Reports & data analysis, Account, Groupwork (Multi-user), API & integration, AI, Mobile App, Survey panel, Good practices and Reputations. The company's own blog describes the feature set in more detail: smart logic that shows follow-up questions to the right respondents, NPS, CSAT and CES metrics, SPSS export, quotas and crosstabs for slicing response data, an offline mode that gathers responses without Wi-Fi and syncs later, white labeling so surveys carry your own brand and colors, and AI analytics for tracking completions and drop-offs.

Distribution is a strong point. SurveyLab says mobile surveys support any device and multiple data collection channels, and names PC or laptop, tablet, mobile, SMS and QR code. You create the survey once, and the company says it handles adjusting it for any device type and size. That suits a mixed audience, for example office staff on desktops, customers scanning a QR code at a counter and field participants answering by text message. The offline mode extends this to places without a connection.

Language support is a headline feature. The company says any language is supported, naming Hebrew and Arabic as examples, and that the system detects the browser language setting and displays the matching survey translation. A single questionnaire can therefore serve respondents in several countries without separate links per language.

Integration is the other pillar. The site describes "Integration & on-demand development": research and reporting process automation through integration with systems on the client side, such as CRM, eShop and BI and DWH systems. A separate block says SurveyLab integrates with Cint, Dynata, Zendesk, Slack, Salesforce, Intercom, LiveChat, Synerise, Google and custom CRM tools, and is built for CRM and helpdesk software. The Resources menu includes Developers, which points to developer and API documentation. If your connector is not on that list, the company offers on-demand software development.

The Resources menu also points to a Product page for key features, a Survey Examples page with survey and test samples, a Help center and a Blog. The footer adds pages for Integrations, Customers, a Partner Program, Professional Services and a Survey Panel, which tells you the company also sells research help around the software.

Plans, support and trust

The company's blog lays out the plan ladder by monthly response volume. Free covers 50 responses. Starter costs €49/month for 1,000 responses and adds multichannel collection, logic and exports. Advanced costs €99/month for 2,500 responses and adds piping, SPSS, metrics and languages. Professional costs €249/month for 10,000 responses and adds dashboards, quotas, offline access and team support. Enterprise is priced on request with unlimited responses, and that is the tier where API, AI, white label and SLA sit. The home page adds "Try SurveyLab for free" with a "14 days trial" and a free sign up. Prices are given per plan in euros, and the blog says SurveyLab is "Built for multiple users right out of the gate."

Support is positioned as a differentiator. The "Dedicated support" block promises customer support tailored to your needs, and says that on demand the company provides consulting services, SLA, access to online survey samples, software development and training. The footer also links a GDPR Compliance page and a Status page.

Trust claims are the company's own. The site says "Over 85000 happy customers" and carries a "Trusted by leading brands" heading. It quotes 4 customers by name. Krzysztof Puzio, IT DSS Junior Coordinator at BAT, says: "We'd been researching various possible solutions, but SurveyLab was the most responsive and the most flexible." Zdzisław Janeczko of The District of Leżajsk says: "Thanks to online surveys, it was possible for us to reach the intended indicators and acquire EU Funding." Tomasz Pietrzak, Customer Insights Manager at Payback, says the tool "completely met our requirements," and Maciej Bilski of Apator Metrix calls it "the most convenient way to run satisfaction surveys."

The company also says its customer experience software and employee engagement offerings address retention and productivity, citing a 5% retention lift linked to profit gains of 25 to 95% and 22% higher productivity in engaged organizations. Those are research figures quoted in marketing copy, not product specifications.

Who it suits and who it does not

SurveyLab suits a mid-size or large organization that wants surveys, tests and forms in one place, with the vendor available for consulting and custom development. The CRM and helpdesk integrations point to teams running Salesforce, Zendesk, Intercom or LiveChat that want feedback tied to those systems, and the multi-language handling points to international programs. HR and market research teams that need several collection channels, including SMS, QR codes and offline fieldwork, will find the range useful, and a public body or university has testimonials on the page that look like its own use case.

The caveats are about scale and tiers. The free tier stops at 50 responses, so it is a test drive rather than a home for a running form. Several of the features that matter most to larger programs, including the API, AI analytics, white label and an SLA, sit in the Enterprise tier, which has no published price. Small teams that only need a simple contact form may find a focused form builder quicker to adopt, and the integration story leans on development services for anything outside the named systems, which is a cost to plan for.