Fillout

What Fillout is

Fillout is a web form builder for teams that collect data from customers, clients or staff and want the result to look like their own brand. Its pricing FAQ puts it plainly: "Fillout is a powerful tool for building web forms. It's useful for making both simple, on-brand forms and more intricate, multi-page forms." The people it is written for are small businesses, operations and support teams, and agencies that have outgrown a basic form tool but do not want a per-seat bill. The site does not say where the company is based.

The headline offer is on the pricing page: "Make unlimited forms for free", with "No per-seat charges" and the line "Invite your whole company for free". That framing shapes the whole product. Fillout sells itself against Jotform and Typeform, and it publishes a dedicated comparison page for each.

What you build and how

The editor is drag-and-drop. The homepage tells you to "Build the exact form you need, in minutes", choosing from pre-built themes or making your own with your fonts, logo, colors and custom CSS. The result can be a single short form or a multi-page one, and the pricing page lists multi-page forms among the features of the free plan.

Logic and data handling sit on the same canvas. The plan lists conditional logic, answer piping, calculations and scoring, and pre-fill and hidden fields. Scheduling forms, PDF generation and collecting payments are listed too, along with "Unlimited file uploads". The homepage adds "intelligent routing" under the heading "Automate with smart forms", so a submission can be sent somewhere based on what the respondent answered. A feature called Fillout Workflows appears in the plan list, though the pricing page does not describe how it works beyond its name.

Respondents are not stuck once they hit submit. The homepage says login forms let people "edit existing responses", and forms can optionally be made internal-only. The plan list adds "Resume in-progress forms", so someone can leave a long form and come back. Starter adds custom endings and redirect on completion.

Publishing is flexible. A form can be shared on your own custom domain, by QR code or by email, and it can be embedded on any site as a popup, slider, side tab or full screen. The homepage says you can customize social share previews and "fully white-label your forms, down to the favicon". Once responses arrive, you get flexible views and analytics, and team members can collaborate in real time.

Integrations are a large part of the pitch. The integrations page lists native connections to storage, email, marketing, databases and developer tools. Files can go to Amazon S3, Google Drive, OneDrive, Dropbox or Box. Google Docs can be generated from a submission. SendGrid notifies respondents, and custom emails can go out on submission and other workflow triggers. Mailchimp and Brevo handle contacts, Klaviyo syncs form and quiz responses to lists, and Twilio verifies phone numbers and sends one-time codes. Discord alerts, Clearbit enrichment, Freshdesk support tickets, and Google Ads conversion tracking are on the list as well. Developers get a webhook to any REST API and a GraphQL connector. Submissions can be stored in Firebase, MongoDB, PostgreSQL or MySQL. PayPal runs through Zapier. Zapier connects "thousands of popular apps" and Make "hundreds of apps", and Relay covers human-in-the-loop workflows. Google Forms can be imported.

If you already have forms elsewhere, the comparison pages offer a two-click import of an existing Jotform or Typeform.

Plans, limits and claims

The pricing page lists a Free plan at "$0 / month", described as "Free forever", with unlimited forms, unlimited seats and 1000 responses a month. Starter is $15 a month, or $180 a year billed annually against $228 monthly. It adds 2000 responses a month, all question types, custom endings, login forms and redirect on completion. Pro is $40 a month, or $480 billed annually against $588. A further tier mentions SLAs and is marked "Learn more", so enterprise pricing is not published. The page says annual billing saves 20%.

The figures differ on the Jotform comparison, which says Fillout "offers two primary paid tiers, a starter tier for $15/month and a business tier for $75/month (paid annually)". Its feature table puts custom domains on the Business tier and custom fonts and custom CSS on Pro. The pricing page and the comparison use different tier names, so check the live pricing page before you plan around custom domains.

Going over the response limit is handled gently: the FAQ says "Your forms will still collect responses". Subscriptions are billed monthly or yearly and "you can cancel your subscription at any time". Both comparison pages carry a 30% discount for the first 3 months for people switching, with code jf30 for Jotform and tf30 for Typeform. The Typeform page says Typeform's free plan caps you at 10 form submissions a month, against up to 1000 on Fillout.

The about page says "4k+ partner integrations and dozens of native integrations" and that Fillout "serves millions of forms". It names uptime and application security as "the two non-negotiable priorities", says data is protected "for the thousands of businesses that rely on our platform", and offers an Enterprise Solution for "companies with strict data residency and other requirements". The about page names no compliance standard, so ask before assuming one.

Social proof is mixed in. The homepage states "Average rating of 4.8 out of 5 from hundreds of reviews across G2 Business Reviews and Product Hunt", with 5 out of 5 on business reviews and 4.7 out of 5 on Product Hunt. An election manager at Fairfax County says Fillout is "flexible and saves our county time and money". A business owner who runs after school clubs in PT and the UK, with 400+ classes in PT and 40 and growing in the UK, describes needing a separate form per class to track attendance. Another user says it worked with Airtable and Make.com. These are testimonials the company chose to display.

Who it suits and who it does not

Fillout suits a freelancer or small business that wants polished, branded forms without paying per editor. The free plan is generous enough to run a real intake form, since seats and forms are unlimited and 1000 responses a month covers many small workloads. An agency can build forms for several clients and use embeds, custom CSS and white-labeling to make them look native. An operations or support team gets conditional logic, calculations, PDF generation and a long list of destinations for the data, from Google Drive to PostgreSQL.

It fits less well if you need a full application builder. Fillout is a form tool: it collects, routes and stores data, but the site describes no app-building canvas, no portal and no mobile app publishing. Teams that need a published compliance standard, a specific data region or a private deployment have to go through the Enterprise Solution, and the site gives no prices for it. The overlap between plan names on the pricing page and the comparison pages also means custom domain access is worth confirming before you commit.