QuestionPro

What the product is

QuestionPro is online survey software for teams that collect feedback and research data and then have to make sense of it. Its homepage title is "Online Survey Software and Tools," and its pitch is "AI-Powered insights, backed by real experts." The product builds surveys, quizzes and live polls, uses AI to summarize what people wrote, and turns the results into dashboards. It is aimed at research, customer experience and employee experience teams more than at someone who needs one contact form. The site lists a US phone line, +1 (800) 531 0228, alongside 6 international numbers, and they promote an in-person event, XDay 2026, on Oct 15 in Austin for "CX, EX and MRX leaders."

What you build and how

The homepage frames the whole product in one sentence: "Generate surveys, summarize open-ends, build dashboards and connect to your existing tools." Each verb maps to a feature.

Generating surveys starts with a prompt. The page shows an AI box where you describe a survey, with the example "Generate a survey with 12 questions tailored to gather customer satisfaction feedback" for an airline, and the heading "Go from idea to full survey in under 60 seconds." A second AI tool covers live polling. Under the LivePolls heading, the example prompt is "Create a quiz with 10 questions on capital investment methods," and the page calls the result "AI-generated poll questions that boost participation." So the same product spans a long-form research survey and a quick quiz or poll run in front of a room.

QuestionPro's own blog describes the builder in more general terms. It says the platform lets you "add different types of questions, multimedia, and even custom branding to your forms," and that it offers "advanced logic and branching," which lets you customize the survey experience based on how people answer. The same article says the features suit people working in a team or running large-scale surveys. Another company article, on email list building, describes customizable opt-in forms that match a brand's look, conditional logic, branching and skip logic for individualized forms, and analytics on response rates, conversion rates and audience demographics, so the same builder serves lead capture as well as research. The article also calls QuestionPro a "versatile, feature-rich platform that can meet the needs of businesses and individuals alike."

Summarizing open-ends is where the AI does the most visible work. The homepage shows an AI video summary, in which a speaker's feedback is boiled down to a short note with a sentiment label (the example reads "Neutral"). It adds the line "No manual analysis." The point is that free-text answers, which usually mean someone reads hundreds of comments, are summarized for you. A line on the page reads "Your entire report, summarized in one click."

Building dashboards is the third piece. Under the heading for BI smart dashboards, the homepage shows a prompt, "Create a dashboard using AI for your survey," and the tagline "Build better studies instantly." You describe the view you want and the AI sets up the dashboard, instead of someone assembling charts by hand. The page labels this "10X Productivity - weeks to clicks."

Connecting to your existing tools is the fourth claim. The homepage says it will "connect to your existing tools," the site menu has an Integrations page, and the company's blog describes integration with various platforms and CRMs that keeps collected data up to date. A related blog post covers the Slack integration of QuestionPro Workforce.

Beyond the survey software, the site menu lists a wider product family: a Research Suite of enterprise research tools, Customer Experience, Workforce, Communities, Audience, LivePolls and InsightsHub. The site is offered in many languages, from Spanish and Portuguese to Arabic, Japanese and Turkish.

Plans, claims and support

The company's blog gives the pricing model: plans are based on features and the number of responses required, "the most popular plan starts at $99 per month," and there is a free plan with basic features alongside paid plans with more functionality. The homepage carries a "Sign up free" button, the blog a free trial link, and the pricing menu separates All Plans from Nonprofit and Academic pricing. For a conversation instead, the homepage has a contact form headed "Interested? Let's talk," which asks for a first name, last name, e-mail, phone and a message, and says "we'll get in touch with you shortly."

What the homepage spends its space on is the human side. It states, "Real people. Real answers. Always. AI helps you move faster, our team helps you get it right. You're never on your own, we're here from day one." And: "We staff your account like we're part of it. CSMs, architects, account managers. All yours, from start." Those are the company's own claims about onboarding and account support. They describe a managed relationship with named roles, not only a help center.

Customer comments on the page back that up, and they are the company's selected quotes. One praises a regional director, Pierre-Alexis Bayen, for commitment "since the RFP stage" and credits him for a campaign's success in France. The other thanks a trainer for a session, saying the team agrees the trainer prepared an agenda with extra care and walked them through the components and features carefully. That second comment is about training, not about the software's features.

On data protection, the site menu links a GDPR & EU Compliance page and a Security page, and the blog keeps a General Data Protection Regulation category. The homepage also promotes an event, XDay 2026, as a room with "No vendor pitches," which says something about how the company presents itself to buyers but nothing about the product.

Who it suits and who it does not

QuestionPro suits teams that treat surveys as an ongoing program: a customer experience group tracking satisfaction, an employee experience team running engagement surveys, or market researchers who need results turned into dashboards. The AI features aim at the slow parts, drafting questions and reading free-text answers, and the named customer success roles suit an organization that wants help rather than a self-serve tool. Presenters who want a quick audience poll are served by the LivePolls feature.

It is less obviously right for a freelancer who needs one simple form. The free plan covers basic features, and the most popular paid plan, at $99 a month, is priced for a research or CX program rather than a single contact form. The product family is broad, so a small team should expect to use a fraction of it.