LeadGen App

What it is

LeadGen App is a form builder aimed at lead generation. Its home page calls it a "Form Builder and Lead Generation App" that combines user-friendly, interactive online form design with insights, and it promises to help you "collect up to 5X more conversions". The reader it speaks to is a marketer, agency or small business that wants visitors to complete a form and wants to know what happened to the ones who didn't.

The copyright line on the site names CLIQ ONLINE PTY LTD. The pages list industries it targets: marketing agencies, real estate, mortgage, insurance and car detailing.

What you build and how

The product builds multi-step forms. The home page says you can "easily create step forms in minutes" and that multi-step lead forms capture higher response rates. A typical build is a form broken into screens, not one long page. A recorded tutorial on the site walks through the build.

Conditional logic

Conditional logic gets its own page, and it is the strongest part of the pitch. The company says the flows support "step jumps, form branching and multiple endings based on answer, visitor or score-based logic." Setup is visual: "To set up question logic all you've got to do is define AND/OR conditions with our visual editor while working on your logic form or landing page."

The page lists what that covers. You can hide or show questions based on a previously selected answer. You can skip to a different page, jump to a different form step, make multiple jumps throughout a form, and build choice-based flows and choice-based AND/OR conditions. Conditional form endings send users to different thank-you screens. The tutorial outline marks "Multiple Endings by visitor" as new and "Multiple Endings by answer" as coming soon, which tells you the feature set is still being extended.

Its own list of benefits is practical: keep forms shorter by hiding fields until they are needed, personalize the experience with custom messages, reduce choices per question and raise completions. The page includes a best-practices section that argues for short forms: don't ask for information you don't need, or don't need right away, and don't ask for anything you could easily learn on your own. It also concedes that removing fields doesn't always increase conversions, which is why it tells you to A/B test forms with your own audience. A second rule is to match the content to the trigger condition: if a visitor picks "Landing page design services", the next step should follow up on that service rather than open a generic question, and a form that asks for a country should go on to ask about the city rather than revert to questions that no longer apply.

The page groups the logic forms you can build into types. Conditional lead qualification sends users down different paths and ends the form for unqualified visitors. Conditional application forms give different journeys for different kinds of applications. A conditional multi-purpose form combines a set of forms into a single one that covers a range of questions. Long forms can be personalized to keep engagement up, and interactive forms deliver educational or personalized content based on the user's choices.

Forms for qualifying leads

Conditional Eligibility Checkers are forms with different end points that filter qualified from unqualified leads. Form Calculations/Scoring is a named feature, and the home page says multiple endings can follow answer, visitor and scoring rules. Together they let a lead-qualification or application form route people by their answers.

The conditional logic page shows examples built with the tool: roommate, volunteer, loan, online rental and remortgage application forms, a car rental booking form, a building insurance lead form, a website enquiry form, a hotel satisfaction survey, a healthcare service contact form, an online modeling application, and a pension transfer guide download. It also describes a recruitment newsletter form that shows job openings based on a location selection.

Capturing and measuring

Partial Leads is a named feature: the home page describes it as saving responses before form completion. The form categories include lead capture, conditional, contact, application, calculator and survey forms, each with templates. Testing and Insights covers A/B testing, a dashboard and lead analytics, and the page also mentions geo-fencing among its tools for boosting form responses. The product menu adds LeadProof, Lead Verification, TrustedForm Certificates integration and Contact State, and the home page says you can create lead certificates with each submission.

Publishing and integrations

You publish by embedding. The home page says forms can be embedded into any page builder using the iframe or direct embed code. The company lists 4 supported integration methods. Zapier covers automation flows to other software. Webhooks are described with hidden fields, capture from URL, append and post, and secret keys. Native integrations include Google Analytics and the Google Places API. A custom API is available in Enterprise plans. The menu also names Google Cloud and event tracking.

The home page checks off GDPR and CCPA readiness, PCI compliance, a privacy promise and spam prevention.

What the pages state about plans and results

The site offers a Free Trial and has Pricing and Subscriptions pages in its navigation, plus a Contact Sales link and a Watch Demo video. The home page and the logic page carry no plan prices. The one plan detail they do give is that API access for custom integrations is available in Enterprise plans.

Customer stories on the home page report three outcomes. One is 19,552 new leads generated by high-converting blog lead forms. Another is 2,475 new bookings from multi-step forms over 12 months. The third says Unilever uses LeadGen App as a Customer Demand Feedback Platform. These are the company's own stories. A testimonial from a CEO of Stream Now Creative says it "combines the interactive nature of chatbots into a form."

Support routes listed in the navigation are a Help Center, Security, an FAQ and Product Updates, with a system status indicator in the footer.

Who it suits and who it doesn't

LeadGen App suits a marketing team or agency running landing pages where every extra field costs completions. The multi-step builder, branching logic and partial lead capture all serve that. A real estate, mortgage or insurance business that needs to separate qualified from unqualified enquiries can use the eligibility checkers and scoring. An agency that builds for clients will like that the forms embed in any page builder through an iframe or direct code, and that Zapier and webhooks connect them to the rest of a stack.

It is less natural for a team that wants a general-purpose survey tool, an internal request portal or a form with payments, because the site does not describe those uses. The product is organized around leads. And the tutorial outline marks two of its logic features as new or coming soon, so the branching toolset is still growing; the free trial is the way to see which flows are live today.