LaunchList

What it is

LaunchList is waitlist software for founders who want an audience before they ship. Its own tagline calls it "the viral pre-launch waitlist software for founders": you collect emails, add referral rewards so signups bring in friends, and track how the list grows. It is a form builder at heart, with a landing page side that has grown in the newer version. The company says more than 3,000 startups have launched with it and collected more than 12M early users. There are two versions on the site. The original (v1) is frozen: it keeps running and gets bug fixes, while every new feature ships in v2. The site tells new users to start on v2, which it describes as a rebuild where "pages, forms, referrals, email and analytics now run your whole launch on one set of data."

What you build and how

Waitlist forms. The core product is a form you put on your own site. The company says you can integrate it in 5 minutes, with no library or dependency and no database to manage. You can use a pre-built copy-and-paste no-code widget or design a custom form, and the form can collect multiple custom fields rather than just an email address. It describes the form as 100% customizable to match your site's design. Native embeds are listed for Webflow, Framer, Carrd, Squarespace, WordPress and more, so the form lives inside the page you already have. When someone signs up, you can get notified, with daily, alternate-day or weekly digests in your inbox instead of one message per signup.

Referrals and rewards. The growth mechanic is a gamified waitlist. Each person who joins gets a referral link, and when friends join through it they move up the queue. You set the rewards, and the site adds a referral leaderboard. The idea is that your users promote the product for you while you are still building the MVP, which the site calls putting pre-launch marketing on autopilot.

Spam and email quality. Every email is checked for spam, and there is an option to block temporary-email signups. You can also send an automated message to verify the address, so the people on the list are the ones who meant to be there. The v2 description calls this multi-layer spam protection with email verification.

Data and analytics. The analytics track over 15 data points per user, among them location, browser name, device, languages, referral channels and UTM parameters. The site describes managing millions of users with filtering and sorting, exporting to a spreadsheet format, and real-time data collection through automation tools. A plugins page covers sending your users' data elsewhere. In v2 the analytics are described as real-time, with a benchmark on every metric.

Landing pages and AI. This is where the landing-page-builders membership comes from. The v2 FAQ says "AI page creation drafts your launch page from a description of your product or a few questions." A second feature, Ask LaunchList, answers questions about your project, your audience or how LaunchList works, with sources. Both are live in the beta and free while it lasts. The site is direct about the limit: AI generation of emails and forms is not built yet, and v1 has no AI features at all. v2 also ships an MCP server, so an AI agent you already use can read and act on your project, with per-agent consent you can review and revoke.

Other v2 features. The v2 description lists controlled beta invites and access codes, custom domains from the Collect plan up, and a public REST API with signed webhooks. Navigation on the site also points to solution pages for a waitlist landing page, a pre-launch waitlist, a viral referral program and spam protection, with use cases such as a beta waitlist, a coming-soon page, early access signup and a referral waitlist, and industry pages for SaaS, AI startups, crypto and Web3, mobile apps, ecommerce and online courses.

How it fits a launch. The company's blog argues that a waitlist should exist before any launch board: "every platform on this list hits harder when the first hundred visitors are people who already asked to be there." That is the role the product is built for, a list of people waiting before you announce.

Plans, pricing and support

The v1 page advertises "Free for first 100 submissions," no credit card, lifetime access and live chat support. v1 stays on its one-time pricing, existing embeds keep working and paid waitlists are never deleted.

v2 is a monthly or yearly subscription priced by list size. A new workspace starts on the $0 Free plan for up to 250 contacts. Paid plans are the Collect plan from $9 a month, the Launch plan from $19 and the Grow plan from $39, covering 500 to 100,000 contacts, with yearly billing getting 2 months free. The site says these are beta prices and may change after the beta. v2 is open to everyone at no cost to start, with no application, no invite code and no card.

For existing customers, moving to v2 is opt-in and on your own timeline, and a migration preserves your referral graph and queue positions. Customers who paid for v1 get 6 months of the Collect plan free, with no card, if they claim by December 31, 2026. Free v1 accounts do not qualify, and the site states that nobody is grandfathered onto v2 for free.

For support, the site lists live chat, and the home page includes an Ask box for questions about LaunchList. A comparison section lists alternatives such as Prefinery, Viral Loops, KickoffLabs and Getwaitlist, so it positions itself against other waitlist tools rather than general form builders.

Who it suits

LaunchList fits a founder, indie maker or small team that needs a signup page and a growing list before launch, and wants referrals doing some of the promotion. The $0 plan for 250 contacts is enough to test whether anyone wants the idea. A founder with no landing page can start from the AI-drafted page, and a developer can use the REST API and signed webhooks.

The limits are worth knowing. It is built around waitlists, so think of it as a waitlist and launch-page tool rather than a general survey, payment or workflow builder. The referral mechanic suits products whose early audience will share them. v2 prices are labeled beta prices that may change, and paid tiers are priced by list size. If you already run v1 you can stay put, but new features will not come to it.