forms.app

What it is

forms.app is an online form builder for teams, made by Forms App OÜ, which the footer places in Tallinn, Estonia, with the line "Made and hosted in the EU." Its home page describes it as "the online form builder for teams" where you "Manage your forms as a team and collect unlimited data for free." The same product also covers surveys, quizzes, polls, online tests and exams, and a store builder that sells products through forms, so one entry serves a reader who wants a contact form and one who wants a graded quiz or an order form. It is aimed at marketing, operations, HR and customer-facing teams who collect information from outside people and would rather not write code to do it. The company says "4M+ users trust forms.app" and that it has been rated "excellent" across review platforms, based on 5000+ reviews. Its about blurb states the mission: "to build the easiest online form builder and make data collection effortless for everyone."

What you build and how

The builder is drag and drop: "Simply drag and drop a form field from the menu, and that's it." Forms are "mobile-responsive from the get-go." Conditional logic lets you "Show or hide your questions based on answers," and multiple pages let you add page breaks so long forms stay easy to follow. Alongside plain forms, the product menu offers a survey maker, a quiz maker, a poll maker, a test maker for online tests and exams, and a store builder. The footer also points to an order form creator and a Stripe payment form generator.

Selling and payments are built in. A dedicated product question type lets you "turn your form into an online store to sell products and services," and the home page says "forms.app partners with Stripe and PayPal for payments." E-signatures are described as "Legally binding signatures through your online forms," with signed forms exported as PDFs, and the feature list includes custom PDF generation from responses and drop-off analysis. An e-signature plus a generated PDF suits a consent form or a booking confirmation; a product field suits an order form where the respondent picks items.

AI sits in several places. The menu names an AI form generator ("Generate a form in seconds"), an AI survey maker and an AI quiz maker. You tell it which form you want and the form creator "will get it ready in literal moments." The builder can also generate alternative ways to ask a selected question and generate multiple-choice answer options, with the stated aim of higher form completion rates. After collection, you can "Track form submissions in real time, use smart filters to find specific data, and get AI insights about your form responses."

Templates are a large part of the offer. The company says you have free access to 5000+ pre-built templates, each customizable, coming with the necessary fields and "reviewed by a form-making expert from our team." The template menu groups them into forms (application, booking, contact, consent, payment, registration), surveys (customer satisfaction, employee satisfaction, feedback, marketing, product, research) and quizzes (personality, general knowledge, vocabulary, trivia, science, webinar), and by type for education, events, marketing, human resources, sales and IT. Examples shown on the page include a job application form, a site inspection form, a cake order form, a hotel booking form and an electronic signature form.

Sharing covers embedding on a website, pop-up forms and unique form links. Notifications include email alerts for every response and push notifications for web and mobile, and the footer links to mobile apps.

On connecting data, the home page claims "More than 500+ integrations" and says "From Google Sheets to webhooks, you can set up automations." The footer links to an integrations page, API docs and a forms.app MCP page, plus a page of information for AI agents.

Collaboration is the core selling point. The sign-up promise is "Unlimited responses," "Unlimited views" and "Unlimited team members." Teams can create folders to manage forms and "Invite team members with granular access." The company says the product enables teams "by making advanced features easy to use and by removing limits that matter."

Plans, security and support

The sign-up box lists what you get immediately: unlimited responses, unlimited views and unlimited team members, and the headline calls it a "Free form builder for growing teams with unlimited responses." Sign-up works with a Google account, a Microsoft account or email. The site has a pricing page and an Enterprise page, and a banner offers to "Save up to 60% on yearly plans" for a limited time, but plan names and prices are not on the home page.

Security gets its own section. The page says "security is a must, and privacy is a right," sums up its practice as "We don't peek / We don't leak / We don't speak!" and shows badges for GDPR compliant, ISO/IEC 27001 certified, CCPA compliance, OWASP certified and PCI DSS certified, with a link to a security page. The EU hosting line in the footer adds a data-location point that matters to European buyers.

Customer stories show the range of use. Glenn Stijlemans, Digital Marketing Officer at MAN in Belgium, calls forms.app "the most logical EU-based provider for forms and lead generation" and says the team uses it for campaigns, events and landing pages; the story is headed "MAN recommends forms.app for GDPR compliance." Cleo Wilson, HAF Support Officer at the London Borough of Redbridge, says its forms were easy to navigate, "simple to save periodically to come back to," and easy for uploading supporting documents. CAPFAA is said to have collected "2x more applications," and São Vendelino Volunteer Firefighters in Brazil moved its reports off paper.

On reputation, the page shows a G2 score of 4.5/5 and says users chose it as "the market leader in form builders, best in ease of use, and best in customer satisfaction" by their reviews and votes.

Support runs through an online form or live chat, a help center, a community for questions and feature ideas, a public roadmap, free tools, and form guides on the blog. The site is available in Turkish, French, Hindi, German, Spanish, Indonesian, Portuguese, Russian and Chinese as well as English.

Who it suits and who it does not

forms.app suits a marketing or operations team that needs a lot of forms, collects many responses, and wants every teammate to build without a seat count. The unlimited-responses and unlimited-members promise removes the usual budgeting question for a campaign that might bring thousands of submissions. A small shop can take orders and card payments through Stripe or PayPal, an HR team can run applications and satisfaction surveys from templates, and a European organization gets EU hosting plus the security badges listed above.

It is a form tool first. If you want a full internal app with its own database and user-facing portal, forms.app is not trying to be that, and the site describes nothing of the kind. The integration count is stated as a number, with Google Sheets and webhooks as the named examples, so a team that depends on a specific connector should look it up on the integrations page. Paid plan prices sit on the separate pricing page, so budgeting beyond the free sign-up starts there.