Formly

What Formly is

Formly is a form builder that treats an AI agent as a first-class user. The home page calls it "The Form Builder for AI Agents": you create, publish and analyze forms straight from chat, then fine-tune the details in a visual editor. It is meant for founders and small teams who would rather describe a form than assemble it, and for operations people who want an agent to spin up forms as one step in a larger workflow. The page footer credits Masas Technologies, LLC, and the pages do not say where the company is based.

The product works with agents the site names directly: Claude, ChatGPT, Cursor, Codex and OpenClaw. It also works the ordinary way, through a dashboard, where you can describe a form to Formly's own AI and get a draft in seconds.

What you build and how

The starting point is the outcome, not the field list. The site says "I need to screen 200 job applicants" is enough: Formly turns the goal into questions, field types and a flow people actually finish. Other prompts it shows include "Create a feedback survey for our beta users and publish it" and "Build a job application form with a resume upload". The agent picks the questions, field types and page flow, and you review and publish.

Every generated form "opens in a full editor, not a locked template." You can change anything, or iterate by prompt. The builder supports multi-page forms, answer piping, conditional logic, file uploads, signatures and partial submissions. The comparison pages explain that you can also build one-question-per-page forms by inserting a page break after each question, or mix styles. The field types the FAQ lists are short and long answer, email, phone, number, date, rating, linear scale, multiple choice, checkboxes, dropdown, matrix, file upload and signature.

The agent connection is the distinctive piece. In the dashboard you create an API key under Settings, then Developer. You then add the formly-mcp server to your agent (the FAQ names Cursor, Claude Desktop and Codex) or use the remote MCP endpoint with the key as a bearer token. From then on the agent can create, edit, publish and read your forms. Formly also has a public REST API, developer docs at formly.so/developers and an OpenAPI specification at formly.so/openapi.json. The comparison page suggests a step in an agent workflow such as "Spin up an intake form for each new client."

Publishing has several routes. Every form gets a short link of the form app.formly.so/f/ followed by an ID, which you can drop into an email, a DM or a QR code. You can embed a form as a centered popup or a floating popup with one line of code, and the page offers live demos of both. Custom domains serve forms from your own subdomain, so the experience stays on brand, and white-labeling removes Formly branding. The Typeform comparison lists real-time email notifications and file uploads in the same plan, and the product's navigation also points to templates, guides and a what's-new page for learning the tool.

After submission, the comparison page describes tracking responses in a dashboard, real-time email alerts, webhooks that push responses elsewhere, and CSV export. Analytics and team collaboration are included. The FAQ states there is no one-click import from Fillout, though recreating a form is described as fast.

What the pages state

Pricing is a single plan. The FAQ says "Formly Pro is $29/month, or $24/month billed annually." It includes unlimited forms and submissions, AI generation, AI agent and API access, custom domains, white-labeling and team collaboration, and you can cancel anytime. The pitch is "One plan. Unlimited forms and submissions." The company's comparison with Fillout states plainly that Formly has no free plan: "a single paid plan" that includes every feature.

On data, the home page says the data "stays yours": hosted in Europe, GDPR compliant, and the company says it does not use cookies or track form responses. The Fillout comparison repeats that Formly is hosted in Europe, GDPR compliant, uses no cookies and doesn't track respondents. The pages name no other certification, such as SOC 2.

Payments are not available yet. In answer to a question about payments or ecommerce, the Typeform page says "Payment integration is on our roadmap" and points to a feedback board for requests. The navigation also lists a roadmap and a feature request page.

The company also publishes figures about competitors. Its Typeform page says Typeform meters submissions monthly on its basic paid plan, and that features such as custom domains sit on higher tiers. Its Fillout page, dated as of July 2026, lists Fillout at a free plan with 1,000 responses a month, Starter at $15 a month with 2,000, Pro at $40 a month with 5,000, and Business at $75 a month with unlimited responses. Those are Formly's statements about other vendors, written to favor Formly, so check them against Fillout and Typeform before basing a decision on them.

Support is described briefly: the FAQ says the support team helps troubleshoot issues. The pages state no user count and no founding year.

Who it suits and who it does not

Formly suits people whose forms are generated, not hand-built: a founder who lives in Claude or Cursor, a small team that wants an agent to create an intake form for each client, or a developer who wants forms from a REST call. The flat price also suits campaigns with unpredictable volume, because the plan has no per-response metering. Freelancers and agencies who need white-labeling and custom domains get both in the one plan, rather than at a higher tier.

The caveats are real. There is no free plan, so you pay $29 a month, or $24 billed annually, from day one. There is no payment collection yet. The product leans on agents and MCP, so a team that never plans to use an AI agent still gets a visual editor, but the plan price includes agent and API access it may not use. The pages describe no approvals or document generation either, so process-heavy intake flows may need a different tool. Choose it when the goal is to get a form live quickly and collect answers at any volume.