Filla

What Filla is

Filla is a form builder and workflow automation tool made for Airtable. Its homepage describes it as "an Airtable-native form builder and workflow automation tool for teams that collect data, update records, and trigger post-submission workflows from Airtable." The reader it is aimed at is the operations, sales or project team that already keeps its records in an Airtable base and wants outside people, or colleagues, to add to that base through a clean form. The site does not say where the company is based.

The pitch is that you do not build the form so much as point Filla at a table. It reads the table, writes the form, and then lets each submission fire a follow-up action: an email, a generated document, a webhook, a Slack post. A comparison page calls Filla "a complete data platform for Airtable", which is a fair summary of how far past a plain form builder it reaches.

What you build and how

Setup is 3 steps on the homepage. First, "Connect": you sign in with Airtable and pick a base and a table where submissions should land. Second, "Generate": Filla reads the table and builds a form that matches it, handling dates, linked records, multi-selects and attachments. Third, "Automate": submissions trigger the next step. The site says there is no drag-and-drop, no field mapping and no Zapier wiring in that flow, and that "Your schema is the form", so field types, linked records and logic stay aligned with the base.

The field list on the homepage shows how closely it follows Airtable: linked record, attachment, single select, checkbox, rating, date, user, number, currency, percent, email, phone, URL, toggle and long text. There are also AI fields, with a summary field shown in the builder. The company's comparison pages count 50+ field types. Forms create and update Airtable records, and the homepage says Filla "writes to Airtable in real time". You can still add conditional logic and multi-step forms with a progress indicator, which the homepage contrasts with Airtable's own forms, where it marks multi-step forms and on-submit automations as not supported.

After a submission, the homepage says each one can fire one of 17 built-in processor tools, with "No Zapier. No glue code." The ones it names are a document generator that makes PDFs and DOCX files from record data, an email validator that checks addresses are real and deliverable, a CSV exporter, a duplicate finder and a QR code generator that also handles barcodes. Its comparison with MiniExtensions counts 18 tools and adds geocoding, image compression and a bulk email sender that works from Airtable records. The 2 pages give different counts, 17 and 18, so treat the number as roughly that. The same comparison lists 6 on-submit actions: email, PDF, field update, webhook and conditional branching among them.

That is the workflow-automation side of the product. The homepage's own examples are to "Email a receipt, generate a signed PDF, post to Slack, or run any of 15+ processor tools", and its sample automation chain reads "Send welcome email", "Generate PDF contract", "POST to webhook" and "Update Airtable". Document generation works from uploaded DOCX templates with merge tags, and the alternatives page gives contracts, invoices and certificates as examples, run on demand or after a form submission.

The form itself has more than fields. The comparison pages list signature capture (handwritten or typed), location capture, a download PDF widget, login pages, review pages, email OTP verification that can block disposable addresses, and address autocomplete. Forms can be served on a custom domain with Filla branding removed. The site describes no collaboration or permission model and no link to Notion, so the Airtable side is the whole story here: the product is about getting data into, and acting on, Airtable bases.

Plans, limits and claims

The homepage pricing section lists a Free plan at "$0 forever" with no credit card: 1 published form, 20 submissions, Airtable create and edit record, all Airtable field types, conditional logic and multi-step forms, and Filla branding. The Pro plan is marked most popular at $40 a month, or $30 a month billed annually, with the page noting "Save $120/year billed annually" and "60% lower cost per submission than Starter". Pro lists 5,000 submissions, everything in Starter plus 8 more, unlimited published forms, unlimited workflow automations, unlimited document templates, branding removal and a custom domain.

The Starter plan is quoted on the comparison pages at $19 a month, or $15 a month billed annually, with unlimited forms, all the processor tools and 2,500 records a month. Those pages also describe the free plan differently from the homepage: unlimited forms, all tools and 100 records a month. The homepage lists 1 published form and 20 submissions on Free. Check the live pricing page before you plan around either figure, because the pages disagree. The same goes for branding: the homepage comparison table says custom domain and branding removal come "On every plan", while the plan cards put them on Pro, and the comparison page names Pro at $40 a month for the custom domain.

Filla's own comparison with MiniExtensions gives context. It says MiniExtensions starts at $49 a month and "offers portals and inline editing grids", and that its Lite plan allows 1 form and 5 automations. It also says that product has a longer track record and a larger user base, and that "Filla is a newer platform". Filla concedes its portal builder is "still in development", it has no inline editing grids, and MiniExtensions has 60+ automation types against Filla's shorter set. The footer links comparisons with Fillout, Jotform, Typeform, Google Forms, Airtable Forms, Tally and Formstack. These are the company's own claims, written to sell Filla.

The site states no customer count, no compliance claim such as SOC 2, no open-source or self-hosting option and no template count. Support appears as a Help Center, a changelog and a feedback page, and there is a live demo.

Who it suits and who it does not

Filla fits a team that already runs on Airtable and is tired of the built-in form: intake forms, order forms, applications, onboarding and anything where a submission should also produce a PDF, an email or a webhook call. A small team can start on the free plan, since the site says no credit card is needed. An agency or freelancer building client forms gets unlimited published forms and a custom domain on Pro, which is $40 a month on the page's own pricing.

It suits less well if your data is not in Airtable, since the whole design starts from an Airtable base and table. It is also not the tool for portals or interfaces today, because the company says that builder is still in development, and it does not offer the spreadsheet-like inline editing grids that its comparison credits to a competitor. Heavy orchestration across many apps will still point you toward a dedicated automation platform, since the built-in actions cover a defined list rather than hundreds of connectors. The product is young next to MiniExtensions, so expect a smaller community. The conflicting plan details on the pages are worth settling with the vendor before you commit.