Deformity

What it is

Deformity is an AI form builder for founders, marketers and small teams who want to collect richer answers than a plain list of fields gives them. Its home page headline is "Online forms that actually talk back", and the product covers conversational forms, surveys, lead capture flows and payment forms. The company says more than 5,400 customers use it.

The central choice is between two kinds of form. A static form shows the questions you wrote, in the order you set, and suits results you want to compare. An AI form is conversational: it can ask follow-up questions when an answer needs more context, so you get the story behind the answer. Both kinds use the same design and logic tools, and you decide per form which one fits.

What you build and how

You build in a browser editor without code. The company's form-builder page describes three activities: build visually by adding fields and arranging questions, make it yours with brand, conditional logic, file uploads and payments, and publish anywhere by link or embed. You can start from a blank form, a template, or an AI-generated draft where you describe what you want to collect.

Form types. The pages name contact forms, lead-generation forms, surveys, quizzes, event registrations and job applications, plus a separate survey builder page with templates for things like an onboarding survey. A survey can mix fixed questions, for results you can compare, with AI follow-ups for qualitative detail.

Design. The designer offers layouts, images, custom fonts and your own colors, with a preview before publishing and a live demo you can try as a respondent. Your own logo and a custom domain come with the paid plans.

Logic. Branching and conditional logic are available on the free plan, with an example from the survey page: skipping a setup question when someone has not tried setup. The site also says it supports pre-filled answers, hidden values submitted into a form and a form submission period.

Importing. If you already built a form elsewhere, the home page offers a free import from Formless, Typeform, Google Forms or Jotform. You preview the result, adjust it, and sign up to save it as an AI or static Deformity form.

Languages. AI-driven forms can adapt to the respondent's browser language unless you set a fixed language, which turns the automatic behavior off. A static form displays in the language you wrote it in.

Publishing. A direct link or a website embed is free. The site advises testing the published page on mobile and desktop, including height, scrolling and the ending.

Responses and integrations. Responses can go to a spreadsheet your team reviews, and the survey page says you can export conversation data as CSV or connect Google Sheets. Slack and email notifications alert people when a submission arrives. Zapier connects responses to other apps, and webhooks and an API send submission events to your own systems. The capability list in the footer also names form analytics, payments, custom emails and instant responses.

Developer access. An external API can create, edit and fetch forms programmatically, and a remote MCP server lets Claude, Cursor and other AI clients build forms, ask questions about them and analyze responses. The company says both are included for every user.

The evidence from the pages

Free plan. The pages say Deformity Free includes unlimited forms and unlimited static responses, subject to fair use, with branching, integrations, payments and file uploads. AI is metered separately: the free respondent AI allowance is 100 total conversations across your organization, with no monthly reset, and the AI builder allows five messages per form, after which you can keep editing by hand. The company contrasts this with Jotform, whose free plan, it says, gives 5 forms and 100 monthly submissions.

Paid plans. The home page says Deformity Pro starts at $29 a month, against Formless Pro at $59 a month, both with 250 AI conversations, and calls that a saving of $30 a month on the entry plan with monthly billing. Those comparisons are the company's own. Paid plans are where extra AI capacity, your own logo, custom domains, removal of Deformity branding and team collaboration come in. The site tells visitors to review current pricing and limits before planning a large AI research campaign.

Customers. "Trusted by 5,400 + customers globally" is a company claim, repeated further down the home page as "More than 5,400 customers are already building forms with Deformity."

Support. The home page lists priority support alongside a help center, a quick start guide and a blog. The company also publishes comparison pages against Formless, Typeform, Google Forms, Jotform, Tally, Youform and Formester, and runs an affiliate program.

Guidance in the product pages. The form-builder page walks through a launch checklist: verify that your spreadsheet row, notification or webhook arrives with the fields you expect, explain how you use the responses, collect only what you need, and decide who will maintain the form and delete old data. The survey page adds comparison write-ups for Google Forms, covering Sheets, branching and design, and for Typeform, covering response limits and a manual migration checklist.

Who it suits and who it does not

Deformity suits a founder or small team that wants a form builder with a generous free tier and a route to conversational data collection. A product team running an onboarding or feedback survey can keep the core questions fixed and let AI follow up where an answer is vague. A marketer collecting leads can take payments and file uploads without leaving the free plan, and an agency can import a client's existing Typeform or Google Form instead of rebuilding it. Developers get an API and an MCP server out of the box.

The AI side is metered, and that is the caveat to plan around. Static responses are unlimited, but conversational responses on the free plan stop at 100 across the whole organization, and the entry Pro plan is quoted with 250 AI conversations. A team expecting thousands of AI-led responses should work out the cost before committing. Strictly structured data collection is better served by static forms, which the company itself recommends when you need consistent answers. A buyer with compliance requirements should ask the company for documentation.