Dashform

What Dashform is

Dashform, found at getaiform.com, is an AI form builder for businesses that take bookings or leads: spas, dentists, tutors, agents, electricians and B2B teams, according to its home page. Its pitch is unusual. Instead of only helping you collect answers from people, it tries to make your business readable to AI assistants, so that when a customer asks Claude or ChatGPT to book something, the agent can find your services, qualify the request and book. The audit tool is branded AX Audit, and the product also ships a command-line tool, Dashform CLI for Agents, alongside its MCP server.

What you build and how

You start from a description, not a blank canvas. The site's line is "Tell us what you do. We'll build the rest": a few sentences about your business and the customer you want, and the tool turns that into the intake flow, the qualifying questions and the link you hand out. The company says this usually takes under a minute, and the example prompt on the page is a spa in Midtown taking weekend bookings for couples massage, deep tissue and prenatal. A second route is for people who use a coding agent. You add Dashform's MCP server to Claude Code or Cursor, describe the form once, and your agent builds the questions, logic and workflow from the context it already has.

The product has two funnel types, both named on the page:

• A Logic Funnel is a fixed set of questions and paths. It is predictable.
• An AI Funnel chats with each lead and picks the next question on the fly.

The AI-agent side has three steps in the company's own words. Scan: see what agents can read on your site today. Publish: swap in a form that agents can read, while "humans see no difference." Get booked: people fill it, agents book it, and everything lands on one calendar. The site says the form is a drop-in rather than a rebuild: it is the same form your human visitors use, and agents read the structure underneath, so there is nothing to migrate.

The free scan is a separate tool. You paste your URL, and the company says it asks Claude, ChatGPT and Gemini to read your site, then shows what they saw, what they missed and what to fix. It is described as free and taking about 30 seconds, and it scores crawlability, structured data, llms.txt, MCP readiness and trust signals. A note on the page says running an audit publishes an indexable score page for that domain, which is worth knowing before you scan a site you do not want listed.

Qualification is built in. The site says every agent submission gets a 0 to 100 fit score against your services, prices and availability, and anything below your threshold never lands. The illustration shows scores of 92, 87 and 64 passing, and an anonymous request marked as not a match and filtered. Each booking arrives with the agent's stated reasoning and the exact service asked for. For discovery, one endpoint feeds MCP, llms.txt, JSON-LD and a marketplace, and you can pause the funnel from the dashboard at any time.

Integrations are listed as a row: Google Calendar, Slack, Google Sheets, Zapier, HubSpot, Salesforce and webhooks. In the MCP section, builder agents named are Claude Code, Cursor, Windsurf and Zed, using tools called create_funnel, set_qualification and publish, while buyer agents such as Claude, Gemini, Perplexity and Copilot use list_marketplace_services, check_marketplace_fit and create_reply.

Beyond bookings, the site lists the use cases it builds for: assessments and quizzes, waitlists, surveys, webinars, feedback and NPS forms, appointment booking, client onboarding, lead qualification and product recommendation. Its solutions pages target coaches and consultants, agencies, wellness and local services, trades and home services, real estate, and legal, finance and accounting firms. The MCP demos on the home page show what that looks like in practice: a dental practice's intake form built by pulling services, insurance and hours from its website, and a real-estate buyer inquiry form where the agent sets fit rules on budget, timeline and school district before publishing.

Plans and limits

Pricing is by funnels and replies, and the home page lists three plans under "Start free. Upgrade when the bookings do." Every plan publishes agent-readable funnels.

• Hobby is $0, described as "Your first funnels, live and agent-readable." It includes 3 Logic Funnels and 1 AI Funnel, 50 replies a month, and no credit card.
• Pro is $39 a month, "For turning steady traffic into qualified leads." It includes 20 Logic Funnels, 5 AI Funnels, 500 replies a month, and custom branding and Zapier.
• Business is $99 a month, "For teams running funnels at scale." It includes 100 Logic Funnels, 20 AI Funnels, 2,000 replies a month, advanced analytics and 10 seats.

The site says the free plan stays free, with no card and "no chatbot to babysit." The home page does not say what happens when you pass the monthly reply count. A "Compare all plans" link leads to a fuller table, and the footer points to docs, support and an affiliate program.

The company's blog adds 2 claims about its own product: that Dashform offers 600+ free templates, "from event registration forms to client intake forms", and that HubSpot and Salesforce are native integrations rather than Zapier connections. The same blog runs tutorials on building intake forms with Claude Code and on qualification scorecards for agencies.

Who it suits and who it does not

Dashform suits a local service business, a consultant or a small B2B team that sells appointments or sells to a defined type of customer, and that wants to find out whether AI assistants can read its site at all. The free Hobby plan and the free scan make it cheap to look. It also suits technical founders already working in Claude Code or Cursor, since the MCP route builds a funnel from a prompt.

It is a narrower choice if you want a general-purpose form builder for surveys, registrations or internal data collection. The pages frame everything around bookings, leads and agent discovery, and the fit scoring and agent features only matter if AI assistants actually send you traffic. The reply caps are also modest: 50 a month on Hobby and 500 on Pro. Business tops out at 2,000 replies a month and 10 seats, so a high-volume campaign team will hit the ceiling of the published plans quickly.