CrispForms

What it is

CrispForms is a form builder that makes conversational forms, where each question gets its own screen, and single-page forms, from one editor. Its home page headline is "Forms people actually finish", and the product leans on logic, scoring, 30+ themes and response exports "worth showing a client". The about page describes the company as early, "building in the open", with a changelog it calls the honest version of progress.

It is aimed at people who want a form that does real work without a sales call: a freelancer scoring leads, a small business collecting applications, a marketer running a quiz or a calculator, an agency handing a client a good-looking intake form. The home page puts the pitch in one line: "No credit card. No trial clock. No 'contact sales'."

What you build and how

The editor is a visual builder, and the home page shows its tabs: Build, Logic, Design, Integrations, Share and Responses, with a Publish button. You can start three ways. One is a prompt: describe the form you want, such as a feedback form for a coffee shop with an NPS question, and the questions appear one by one with suitable question types chosen for you, then open as an ordinary form you can change. Another is to paste a link to a form you already have. The page says Google Forms, Typeform and Tally forms come across question by question, with options, page breaks and required fields, and that the product tells you exactly what did not come over. The third is a template: the home page advertises sixty-five templates that it calls real forms.

Logic is the strongest part of the product, and the logic page spells it out. You build IF/THEN rules with AND and OR groups over answers, variables, hidden fields and UTM parameters. A rule can jump to a question, jump to an ending, show or hide a block, or redirect somewhere else entirely, and everything is evaluated live as someone answers, with no page reloads. Scoring means you give choices point values, collect them in named score variables, and route to different ending screens by score range. The page says that is "all a quiz or assessment actually needs".

Calculations come from what the page calls a real formula engine. You write an expression such as {quantity} * {rate} * 1.2 and show a running total before someone submits, so a quote form, ROI calculator or pricing estimator does not need a developer. Variables and hidden fields capture UTM parameters and query strings, set variables from answers, and pass everything on to your integrations and email templates.

The use cases page shows the range. Scored quizzes with a result that depends on how someone did. Calculators with a result that updates as people type. Lead forms that qualify while they collect, scoring leads as they fill in the form and routing the good ones to a call. Surveys, either one question at a time or all on one page. Feedback with NPS, CSAT and open comments, with AI summaries of the free-text answers. Applications for jobs, grants and programs with file uploads and multiple steps. Registration and RSVPs with capacity limits, closing dates and confirmation emails, on the free plan.

Publishing and payments are part of the form. The navigation lists payments and scheduling, and the logic page links to a payments and appointment booking page described as "Take the money and the time slot, in the form". On the pricing page, taking payments on a form is a Pro feature. A post on the home page from a user says taking a deposit at booking cut a no-show rate from about 1 in 5 to almost nothing, and that it goes straight into their own Stripe with no cut taken. The docs add an AI angle: a page on connecting Claude, ChatGPT, Cursor and other AI clients lets you build forms and read results from inside the assistant you already use, over MCP.

Design lives under Themes and design, with 30+ themes on every plan and a custom domain on Pro. After launch, the docs cover reading your analytics, which means the funnel and drop-off per question, plus publishing and versions, and exporting responses, with CSV for everything and PDF for one. The docs also describe webhooks, which send each response to your own endpoint, signed, and email automations that tell someone when a response arrives or reply to the respondent. A workspaces and roles page explains who can do what and how billing is scoped.

Privacy is handled by design rather than by banner. The about page says there are no cookies and no third-party scripts, with IP addresses hashed with a salt that rotates daily, so respondents do not need a consent banner. Its Google Sheets integration can only see the sheets it created and cannot list, open or read anything else in your Drive. It also says accessibility was not left for a second version, and that the conversational forms are built so screen-reader support does not quietly die.

The evidence from the pages

The pricing page lists two plans, in USD.

• Free, $0 forever with no card: unlimited forms and questions, 1,000 responses a month, file uploads and signatures, logic, scoring and calculators, all 30+ themes, every integration, and a CrispForms badge on forms.
• Pro, $20 a month or $200 a year per workspace, which the page says saves $40 a year or 2 months free. It includes everything in Free plus no CrispForms branding, a custom domain, payments on a form, email automations, enhanced analytics and drop-off, AI response summaries and unlimited responses, which are subject to the company's Fair Use Policy.

Pro is billed per workspace, not per person. The about page adds that the paywall sits "in exactly one place: our badge", that there is no minimum term and no price that goes up at renewal, and that nothing is taken away if you pay monthly instead of yearly. It also says a form keeps accepting answers if you go over the limit, and that canceling Pro leaves your forms working. The pricing FAQ lists questions on refunds and on discounts for nonprofits or education, so ask there if either applies. The docs call themselves "short, specific answers" and say that where something does not exist yet, they say so.

Who it suits and who it does not

CrispForms suits a solo founder, freelancer or small team that wants the logic of a serious form tool, quizzes, calculators and lead scoring included, without paying by the response. The free plan carries a lot, and the badge is the only visible cost until you pass 1,000 responses a month or want branding removed, a custom domain or payments. Agencies will like the Pro price being per workspace rather than per seat, and teams already on Google Forms, Typeform or Tally can bring a form across by link.

There are limits to weigh. The company calls itself early, and its changelog is the guide to what has shipped. It is a form product, so there is no database, app builder or portal here, and a team that needs those should look at a broader platform. The pages describe a hosted service only and name no self-hosting or code-export option. Payments, a custom domain and email automations all require Pro, so a free-plan user who wants a branded, paid booking form will end up at $20 a month.