CraftForm

What it is

CraftForm is a form, survey and quiz builder with a conversational editor and a very direct pitch: "Unlimited forms. Unlimited responses. Zero paywalls." The company's site describes itself as "the most affordable Typeform alternative" and says the free plan is free forever, with no credit card. It is aimed at the person who has priced out other form tools and balked: a founder or indie maker collecting leads, a consultant running a client intake, a community lead surveying members, or a small team that wants polished one-question-at-a-time forms without paying per response.

The site's own comparison does the framing. It says Typeform charges $39 a month for 100 responses, and that JotForm limits you to 5 forms on its free plan, then contrasts both with CraftForm's unlimited forms and responses at $0. Those comparison figures are the company's claims about competitors, not something to budget from. The footer says the data is securely stored with AWS EU, and the site links a GDPR overview.

What you build and how

The home page lays the process out in three steps. First you choose a template: pick from 500+ templates or start from scratch. Then you customize it, adding "your questions, colors, and logic in minutes". Then you share and collect: get a link, embed it, or share it by email. The demo on the page shows the signature format, a conversational form that asks one question at a time, with a progress count ("Question 1 of 4") and a prompt to press Enter. The site says there are 15+ block types.

The template shelf is grouped into forms, surveys and quizzes, and the page names examples with their field counts. The forms group has Customer Feedback with 6 fields, Lead Capture with 4 and Client Intake with 9. Surveys include Market Research with 12 fields, Employee NPS with 5 and Product Feedback with 8. Quizzes include a Personality Quiz with 10 fields, a Knowledge Check with 15 and a Brand Quiz with 7.

Logic is where the builder does most of its work. The "intelligent builder" is described as logic jumps, calculations, hidden fields and URL parameters, so you can build smart forms without a developer. Conditional logic routes respondents to different follow-up questions based on their score or answer. For surveys that means a low NPS score can lead to a different follow-up than a high one. Partial submissions capture responses even when someone does not finish, so a lead that drops halfway is not lost.

The survey builder page goes deeper on research use. It promises conversational surveys with NPS, rating scales and real-time analytics, and says Net Promoter Score, star ratings and Likert scales are all built in. Analytics show completion rates, average scores, response distribution and drop-off per question. Trend tracking lets you run recurring surveys and compare results over time. The template list covers customer satisfaction (CSAT), Net Promoter Score (NPS), employee engagement, market research, product feedback and event feedback. Responses can be downloaded as CSV, or connected to Google Sheets, Notion or your CRM through webhooks. There is also a quiz builder, with docs pages on form blocks, logic forms and an outcome quiz.

Design control is listed under "Make it your own": custom colors, fonts, backgrounds and your own domain. Custom branding sits in the free feature list along with file uploads and email notifications.

Integrations are the other selling point. The page says "Integrate with 6000+ tools" and names Google Sheets, Slack, Zapier, HubSpot, Notion and Stripe, with a logo strip that adds Airtable, MailChimp and Make. The closing line of that strip reads "+ 6,000 more via Zapier & webhooks", so the long tail depends on Zapier and webhooks rather than native connectors. Support pages include a help center, how-to guides, a status page and a feature request board, and the company runs an affiliate program.

The evidence from the pages

The pricing story on the pages is narrow. The free plan is described as "Free forever" at $0 a month, with unlimited forms and unlimited responses. The survey page repeats it: you can "Send to 10 people or 10,000" with "no response caps, no extra charges". The feature chips on the free plan list conditional logic, response analytics, 6000+ integrations, email notifications, file uploads and custom branding.

There is a paid tier too. The FAQ on the home page includes the question "What do I get with PRO?", and a compare table includes a row for price at 1K responses. But the answers are not shown, and no Pro price or feature list appears, so check the pricing page before assuming what a paid plan adds. The same goes for the "Fair use policy" the docs link to, which is the page to read before sending very large volumes.

The comparison table lists CraftForm against Typeform, Google Forms and JotForm. For 1K responses it shows $0 for CraftForm, $79 a month for Typeform, $0 for Google Forms and $39 a month for JotForm. A second table shows Typeform at $39 a month for 100 responses, $79 for 1,000 and $129 for 10,000, with the unlimited row marked not available for Typeform and $0 for CraftForm. These are competitor prices as the company states them.

The social proof is testimonials, not counts. Jonas Richter, described as an indie maker and founder of RemoteBase and NomadKit, calls it "an absolute joy to use". Amélie Laurent, founder of GrowthLoop with 180K newsletter subscribers, says it had the highest conversion compared with Typeform, Google Calendar and the routing form in Calendly. Marcus Webb of DevCircle says his 5,000-member community survey cost $129 a month on Typeform and $0 on CraftForm. Priya Nair, a consultant, says she built a multi-branch client intake form in 30 minutes. The site notes a Product Hunt launch and links reviews on Capterra.

Who it suits and who it does not

CraftForm suits a solo founder, freelancer or small team whose main pain is response caps and per-response pricing, and who wants a conversational, branded form in front of customers. It fits lead capture, client intake, NPS and CSAT surveys, and scored quizzes, and the embed, link and email sharing options cover most places a form needs to live.

It is a form tool and nothing more. There is no app builder, database or workflow engine on the pages, so a team that needs approvals, document generation or a portal will want something broader. Most connections beyond Google Sheets, Slack and a few others route through Zapier or webhooks, which means one more tool to manage. And the site gives no self-hosting or code-export option, so a team with strict hosting requirements should look at the AWS EU note and the GDPR documents, then decide.