IFTTT
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IFTTT pioneered the simple if-this-then-that concept and remains the most accessible automation platform for non-technical users. The free tier lets you build basic single-trigger automations connecting hundreds of consumer apps, social networks, and smart home devices. Applets are visual and straightforward, making it easy to set up things like saving tweets to a note-taking app or adjusting lights on a schedule.
The paid Pro tier open up multi-step workflows, filtering, and more sophisticated logic. It's perfect for personal automation and light business use, though it lacks the power and enterprise features needed for complex process automation. The sweet spot is automating your digital life, not running mission-critical business operations.