WPBakery

What it is

WPBakery Page Builder is a WordPress page builder plugin that lets you create website content with simple drag and drop, no coding required. It's one of the most popular WordPress plugins ever built, offering both an intuitive frontend inline editor and a backend editor for content-focused work. The company's site says it covers websites, blogs, portfolios, and portals, and it describes the plugin as low code for advanced customization with an AI assistant.

What you build and how

WPBakery has a frontend editor and a backend editor. The frontend editor offers true inline editing, letting you see changes as you make them using a WYSIWYG approach. The backend editor is award-winning and lets you quickly build pages, posts, and custom post types in a schematic, text-focused mode. The backend editor is ideal for content-rich layouts where you want a structured view rather than visual design.

The page builder works with any WordPress theme, so you don't have to switch builders when you change themes. This flexibility means you keep your WPBakery knowledge and workflow across different site projects.

You start with templates from the template library, which offers pro-designed layouts you can download without restrictions, according to the home page. The library gets updated on a weekly basis, so new designs arrive regularly. You download a template onto your page and customize it.

For dynamic content, there's a grid builder for displaying posts, portfolios, and custom post types in grid or masonry layouts.

WPBakery AI is included with an active support subscription (users with plugin version 7.2 and higher). The AI feature handles text generation and translation into virtually any language. You input your requirements and it generates new content, improves existing text, translates your site, and generates custom code. Monthly credits vary by license type: each site gets 20,000 credits per month, so a 5-site license has 150,000 combined and a 10-site license has 300,000. WPBakery AI is not available for theme licenses. Credits can be used for generating new text, improving existing text, translation, and custom code generation. The AI feature works with any element that has text, like Text Blocks and Headings, letting you customize the content, tone of voice, and keywords the AI should include.

Responsive design is automatic by default. You control how elements stack on different devices, define offsets, and hide particular elements on specific device types. You adjust column sizes per device with a few clicks and ensure readability on mobile and tablet without extra steps or programming. You can also switch responsiveness off in the settings.

The builder includes a skin builder and supports content elements for building a variety of layouts. You can extend WPBakery with the API, letting developers create add-ons and integrate the builder into their own themes.

The home page states that all WPBakery licenses are lifetime: pay once, use forever, and the site also offers a free try. The site publishes no price on these pages. Professional support is available from Monday through Saturday, with a dedicated team handling requests. WPBakery also offers a Loyalty Program for Support Plus subscribers, providing increasing discounts on renewal prices, growing by 5% each year up to a maximum of 50% for consecutive years of active subscription.

The platform provides a knowledge base and FAQ section for self-service learning, and there's an official community for connecting with team members and experienced users. Onboarding resources are free, so you don't spend money learning the platform.

Evidence from the pages

WPBakery describes itself as one of the drag and drop page builders on the market and one of the most popular WordPress plugins ever. It offers premium class features for creating websites, blogs, portfolios, and portals without touching code.

The features page lists a frontend inline editor, award-winning backend editor, compatibility with any WordPress theme, downloadable templates from a library, WPBakery AI optimization, responsive options, and content elements. The template library is described as unique with pro-designed layouts updated on a weekly basis.

On the features page, WPBakery AI is highlighted as letting you say goodbye to complex coding and design tasks, automating technical tasks while you focus on creativity. The AI integrates with WPBakery placeholders for functionality and design. You can improve existing content by tailoring articles and titles for readability and SEO. The AI understands your existing content and provides alternatives in seconds. You can also translate your site into any language to reach global audiences.

The AI features page confirms that WPBakery AI is available to all users with plugin version 7.2 and higher and an active support subscription. Every WPBakery direct license owner (regular, 5 sites, and 10 sites) with an active support subscription gets access. The AI supports text generation and translation into virtually any language, and you can write prompts in your native language for convenience.

WPBakery AI works with third-party add-ons and custom elements that follow development guidelines. For elements without access, the platform encourages developers to adjust their elements.

The responsive features page explains that responsive design is automatic, with controls for stacking behavior, offsets, and hiding elements on specific devices. Column sizes can be controlled per device with a few clicks. You can fine-tune layout and set when content adapts to mobile screens. Responsiveness can be switched off if needed.

The builder works with any WordPress theme and doesn't require learning new tools with each website change. The backend editor is perfect for content-rich layouts viewed in schematic mode. WPBakery Page Builder offers a unique template repository updated weekly, ensuring builders can quickly launch professional sites by downloading and customizing existing layouts.

Support Plus subscribers benefit from a loyalty program with increasing discounts and can access the customer center to manage their subscription. The knowledge base contains information for developers on integrating WPBakery into themes or creating add-ons. The official community connects users with team and experienced members for tips, support, and advice.

Who it suits and who it does not

WPBakery suits content-heavy WordPress site builders who want a backend schematic editor alongside visual design. The inline frontend editor appeals to designers who want real-time WYSIWYG feedback, while the backend editor serves writers and content managers who prefer a text-focused view. The AI features are valuable for teams generating and translating content across multiple languages and needing to improve existing copy for SEO.

Freelancers and agencies benefit from the Loyalty Program on Support Plus subscriptions, which reduces renewal costs over time. The template library gets weekly updates, so there's always fresh starting points for client projects. The platform's compatibility with any WordPress theme means you keep your workflow across different site themes.

Developers who want to extend the builder can use the API to create add-ons, and the knowledge base covers integrating it into a theme.

WPBakery is less suited to teams with no WordPress experience or those seeking a completely code-free solution for complex custom logic. The backend editor, while powerful, is schematic rather than visual, so teams preferring full visual editing may find the split between the two editors fragmented. If you need real-time collaboration across multiple editors on a single page, WPBakery's architecture doesn't emphasize that strength. The AI feature requires an active support subscription and is limited to direct licenses, so theme licenses do not get it.