Links

What Links is

Links (at links.fans) is a link-in-bio builder for creators and for the agencies that run pages on their behalf. The company describes it as "One page for all your links. Built for creators who want clarity, speed, and better conversion." Its pitch centers on one technical problem: when a follower taps your link inside Instagram, many page builders open it in Instagram's in-app browser, the webview, which the company says blocks visitors from logging in to other sites. Links says it automatically opens the real web instead. The site footer lists a long run of languages, from English and French to Japanese, Arabic and Hindi, which fits a product aimed at a worldwide creator audience.

What you build and how

What you build is a single public page that carries your links. The builder is link-first: you add links, social links and an email signup, and the company's own wording for the plan is "Unlimited Links." The design control it advertises is what a blog guide calls "full customization with zero branding," and the home page lists a verified badge among the free features. The site describes no block grid, template gallery or freeform layout editor.

The headline feature is Smart Deep Links. The company says they "automatically open the real web, not the Instagram webview for faster loads and higher conversions." In its Taplink comparison guide the company lays out the reasoning: the Instagram in-app browser is limited, it blocks users from logging in to other sites, and a creator who sends followers there loses conversions. Links markets itself as "the only link-in-bio that bypasses the Instagram webview," which is a claim of the company and worth testing against your own traffic.

Shield Protection is the second account-focused feature. The company says it helps "Keep your Instagram account safe. Block crawlers and risky previews that can trigger bans." Whether a link-in-bio tool can influence an Instagram ban is the company's position, and the site gives no technical detail beyond that sentence.

Analytics come under the name Powerful Insights. The company says you can "Track clicks, views, and conversions in real time," and it lists AI-powered recommendations as coming soon. A guide on its blog says a good alternative should show link clicks, page views, click-through rates and traffic sources, and Links positions its own analytics as covering that ground for free.

Audience building is covered by the Email Subscribers feature, introduced with the line "Own your audience": you collect email subscribers straight from your page, so your following is not only held by a social algorithm. Tracked story links add short, trackable links you can drop into an Instagram story, with each tap measured so you can see which story drove clicks. The free plan list also names Social Links and Affiliate Monetization, though the pages do not explain how affiliate monetization works beyond the label.

Agency Accounts are marked NEW on the home page. One login manages multiple link-in-bio pages: you create pages, invite creators and switch between accounts, all listed as free. The company claims 100+ agencies. That makes Links a candidate for a manager or small agency running pages for several creators, which is a different shape of customer than the solo creator most link-in-bio tools address. The footer also points to landing pages for photographers, musicians and models.

You publish by sharing the page link on your profiles, and the guides mention sharing it on Instagram and Twitter. Custom domains are not live yet. The home page marks Custom Domains as SOON, and the pricing section lists a Custom Domain add-on at $9.99 a month that would let you "Use your own domain and remove Links branding from your page." Until then the pages do not describe a way to publish on your own domain.

Existing links carry over without fuss. The FAQ says "You can add your existing links and keep using them without breaking anything." A page can be set up in minutes: "Sign up, add your links, and start sharing instantly."

What the pages state

The home page shows 3 headline numbers under "Trusted worldwide": "2M+ Creators," "100+ Agencies" and "$100M Generated," next to a 4.7 App Store rating. These are claims of the company, and the pages do not say how the $100M figure is measured.

Pricing is a free plan plus a planned add-on. The Free plan is listed at "$ 0 / forever" with "Free forever · No credit card." The listed features are Unlimited Links, Smart Deep Links, Shield Protection, Analytics, Story Links, Email Subscribers, Social Links, Verified Badge, Affiliate Monetization and Agency Accounts. A section titled "Everything you need. Free. No credit card. No catch." adds that you can "Add premium features when you're ready." The only premium item named is the Custom Domain add-on at $9.99 a month, labeled SOON, with "More add-ons coming soon." The FAQ answers "Is it really free?" with "Yes. The Free plan includes all core features and unlimited links."

One inconsistency is worth knowing before you plan around branding. A blog teaser for a Stan Store comparison says Links offers "a truly white-label experience on its free plan" that "removes all platform branding," while the home page ties branding removal to the paid Custom Domain add-on that is not yet available. Check what your page actually shows after you sign up.

The blog is large and comparison-heavy. A guide lists 12 Taplink alternatives and describes how it sees the field: Linktree as a simple interface with a decent range of integrations but with analytics, branding removal and customization locked behind paid plans, Campsite.bio as a grid-style tool whose free plan carries Campsite branding, Solo.to as a card-based layout for artists and musicians, Linkr as a freemium tool with a storefront, posts and fan club, and Milkshake as a phone-only builder with a card-swiping interface. Other posts compare Links against Linktree and Beacons and cover Stan Store alternatives. Those are the company's descriptions of competitors, so read them as one vendor's view.

The site names no support channel, security standard, data-hosting region, company location or founding year, so those questions go to the company before you commit a client account.

Who it suits and who it does not

Links fits creators who sell or collect leads from Instagram traffic and want the click to land on a normal web page. The email capture, tracked story links and conversion analytics all point at that job. It also fits an agency or manager who wants several client pages under one login, since agency accounts are listed on the free plan. Photographers, musicians and models are the groups the footer calls out.

It suits a design-led creator less. The site describes a link page rather than a layout editor or a multi-page site, so a portfolio that needs a distinctive visual structure may call for a different tool. Custom domains are announced but not available, which matters for anyone who wants a branded address on day one. There is also no storefront described: affiliate monetization is named, but product sales, checkout and payment processing are not explained on the pages, so a creator selling directly will need another tool next to it.

A free plan with no stated limits on links is a strong starting point, and the company says there is no catch. Because the pages state no usage caps beyond that, ask the company directly before committing a large account.