Linklay

What Linklay is

Linklay is a link-in-bio builder for creators, musicians, podcasters, small businesses and anyone who wants more than a plain list of links. Your page lives at linklay.io/yourname, and a paid plan moves it to your own domain. The company frames the product as an alternative to Linktree and Taplink, and says its edge is how much the free plan includes: "Unlimited links, full visitor analytics, all retargeting pixels (Facebook, TikTok, Google Ads), AI-powered smart link ordering, email capture, all themes, QR codes, countdown timers, and the iOS app," with no credit card required. The pages do not give a company location or a founding year.

What you build and how

What you build is a single link page, and the company's guides stretch that format toward a small portfolio or business page. You pick from all the themes on the free plan, and the guides add custom themes and fonts. For visual artists the company describes a Banner mode that "renders each link as a portfolio thumbnail," along with gallery embeds and commission link spotlights, and a page can hold unlimited links.

Ordering is handled by a feature the company calls AI-powered smart link ordering, listed on the free plan, and elsewhere AI link reordering. The pages do not explain how it ranks links, so treat it as a convenience rather than a documented algorithm.

Tracking is the part Linklay stresses most. Free pages get full visitor analytics and retargeting pixels: the home page names Facebook, TikTok and Google Ads, and the comparison guides name Meta and TikTok pixels. Email capture appears as modals on the page, so a visitor can subscribe without leaving it. Affiliate marketers are a named audience: the company says you can cloak affiliate links, track click-through rates per link and use UTM parameters automatically. Countdown timers and a QR code generator are also listed on the free plan.

For businesses the home page gives a specific recipe: drive bookings, capture leads and track every conversion by adding Calendly, Stripe payments and contact forms to the bio page. Payments are not processed by Linklay itself. The company says it "does not process creator payments or take a cut of creator sales," and that creators can link out to external storefronts, payment platforms, memberships, affiliate offers and booking pages. The free plan lists external checkout links described as Stripe-powered. In practice you assemble the sales flow from outside tools and Linklay carries the traffic and measures it.

Search visibility is a design choice the company repeats in its guides. It says Linklay "edge-renders every profile with ProfilePage structured data," with proper H1 tags and BreadcrumbList schema, so a profile can appear in Google and be cited by AI assistants, and it contrasts this with the client-rendered pages it attributes to Taplink and Linktree. That is a claim from the vendor and a feature you can check on a live page yourself.

An iOS app is part of the free plan.

Pro adds the presentation and ownership features. According to the home page it includes a verified creator badge, Linklay branding removal, video backgrounds, custom domain support, priority email support and early access to new features. The home page and the guides disagree on one detail: the home page places video backgrounds in Pro, while the artist guide lists them among the free features. Confirm on the pricing page before relying on it.

Moving in is handled by hand or by import. For Linktree, the FAQ tells you to sign up, add your existing links manually (the company says most creators have 5 to 15 links, taking under 5 minutes), choose a theme and update your Instagram or TikTok bio. For Taplink, the guides describe a one-click import tool and say most creators finish in under 5 minutes.

What the pages state

The pricing is 2 tiers. The free plan has no time limit, and the company says "no time limits, no feature degradation, and no credit card required." Pro costs $9.99 a month or $99 a year, which the company describes as saving 2 months. The company says it makes its money from the Pro plan, and its FAQ answers the question about a catch with "No catch."

The company puts competitor prices next to its own, which is worth reading as marketing. It says Linktree raised prices in 2025, locks branding removal behind a $15 a month Pro plan and serves free users a page with Linktree branding, limited analytics, no retargeting pixels, no email capture and a 12% seller fee on digital sales. It says Taplink typically runs $18 a month and takes a cut of your earnings. These are statements from Linklay's own pages, dated May 2026 in the guides, and they should be checked against each competitor's pricing page.

Audience claims include "Join the 10,000+ creators who switched to Linklay this year" and a niche list that names musicians, artists, podcasters and realtors. The FAQ says the platform is popular with creators on Instagram, TikTok and OnlyFans who need analytics and pixel tracking, and states that it supports all legal creator businesses, including adult content creators on OnlyFans, Fansly and Fanvue.

Support is by email: priority email support is a Pro feature. The pages name no security or compliance standard and no hosting region.

Who it suits and who it does not

Linklay suits a creator or small business that wants tracking from day one: pixels for ad retargeting, per-link click data, email capture and UTM-tagged affiliate links, all on the free plan. It also suits a musician, artist or podcaster who is moving off Linktree or Taplink and wants an import path. Businesses that live on bookings get the lead-capture recipe through Calendly, Stripe and contact forms.

It is a narrower tool for other jobs. It is a link page, not a multi-page website builder or a store, and because Linklay does not process payments you build the checkout yourself with outside services. The company's own pages do not agree on whether video backgrounds are free, and custom domains and branding removal need the $9.99 a month Pro plan. If you need a distinctive layout rather than a themed list of links, check the themes first, since the pages describe themes and fonts rather than a freeform canvas. A team that must show a named compliance standard will have to ask the company, since the pages name none.