Sellup

What Sellup is

Sellup (sellup.io) is a hosted store builder for digital sellers, in particular people who deliver serial codes, file downloads and service products. The site's headline is "Sell Digital Products Without the Complexity," and it promises a storefront in under 2 minutes, instant delivery, fraud protection, analytics and 0% transaction fees. It is written for independent digital sellers such as software and key sellers, and the home page headline over the feature grid is "Built for Digital Sellers." The home page counts the essentials in four figures: 14 payment methods, 8 store templates, 0% transaction fees and under 2 minutes of setup time.

What you build and how

Setup. The home page describes three steps. You create a store by picking a subdomain, choosing a template and customizing colors and branding, which the page says takes 60 seconds. You add products by uploading serial codes, files or defining service deliverables, then set pricing, stock limits and categories. You start selling by connecting a payment method and sharing your link, after which orders are fulfilled automatically.

Product types and delivery. The feature list names serial code delivery, file downloads, service products, product bundles, upsells and add-ons, flash sales, gift cards, coupon codes and customer tiers. The site says serial codes, file downloads and service messages are delivered automatically the moment payment clears. Stock management is part of the toolkit.

Storefront design. There are 8 templates, and each supports 18+ color variables, particle effects and full customization, including full CSS customization. The site names them Cyber Blue, Minimal Dark, Gradient Purple, Professional, Cyber Float, Dark Emerald, Glass and Orange Fire, with short descriptions such as a floating navbar with neon accents, glassmorphism with backdrop blur, and a search bar with feature cards. A company blog post adds announcement bars, hero sections with YouTube video embeds and social proof popups that show recent purchases. Custom domains, a blog system and SEO controls are also on the feature list.

Payments. The site says it offers 14 payment methods and lists them: Stripe for cards and wallets, PayPal for business and friends-and-family payments, Bitcoin through BTCPay Server, Binance Pay, Coinbase Commerce, NOWPayments for 300+ cryptocurrencies, Square, Skrill, Amazon Pay, Creem as a merchant of record, Polar for open-source billing, Paddle for cards and PayPal, and Perfect Money. A post on the company's blog counts the gateways differently, as 11 including Paysafecard, so the number varies between pages.

Selling tools. Built-in marketing covers an affiliate program with custom commission rates, tracking and automatic payout management, plus coupons, gift cards, flash sales, bundles, upsells and customer loyalty tiers. Email campaigns, subscriber management, abandoned cart recovery and delivery notifications are listed, as are live chat, support tickets, FAQ pages and automated review requests. Analytics include revenue charts, conversion tracking, traffic sources, top products and customer insights. The blog adds a conversion funnel from visit to cart to checkout to purchase and UTM parameter tracking.

Security and administration. The fraud protection section lists email and IP blacklists, CAPTCHA, rate limiting and webhook signature verification. The feature list adds Google and Discord sign-in, 2FA, team members, invoices and PDFs, and GDPR compliance, which is the company's own claim and names no audit. Multi-store support is listed too, so one account can run more than one storefront. The blog adds that the affiliate system gives partners their own dashboard, with custom commission rates per product, referral tracking with analytics and one-click payouts, and it places affiliates on the Premium plan.

Developers and migration. The site lists a full REST API, custom webhooks, Discord and Telegram bots and an embeddable checkout for any website. It also offers imports from Sellpass, and the Premium plan description names Sellix and Shoppy as well, so a seller with an existing catalog on one of those stores has a migration path. A banner on the home page invites sellers to migrate to Sellup in minutes, and the footer links the company's Discord server and a support page.

What the pages state

Plans. The pricing section shows two tiers. Free costs €0 forever and includes 1 store on yourname.sellup.io, unlimited products, all payment methods, core templates, 0% transaction fees and standard support. Premium costs €9.99 a month on the pricing section and adds a custom domain, all 8 templates with full customization, removal of Sellup branding, flash sales, gift cards and bundles, the affiliate program, advanced analytics, email campaigns and the blog, API, webhooks and team members, imports, abandoned cart recovery and priority support. A company blog post dated March 30, 2026 instead quotes €14.99 a month for the paid plan, so check the current price before relying on either figure.

Fees. The site says Sellup "charges absolutely zero platform or transaction fees. No per-sale cuts, no hidden charges," and that sellers keep 100% of revenue; the pricing block repeats "No transaction fees. Ever." Payment processors still apply their own charges.

Limits the company names. A company blog post is candid on two points. It says Sellup "does not currently handle EU VAT automatically", adding that for many digital sellers VAT is handled through the payment processor, with Stripe Tax given as an example. And it says Sellup "does not include a course builder", because the platform is focused on delivering serial keys, files and services.

Social proof. The closing call to action invites you to "Join thousands of digital entrepreneurs who chose Sellup.io."

Who it suits and who it does not

The company's blog names who it has in mind: serial key sellers, software distributors, ebook sellers and template creators. It says Sellup focuses on digital product delivery of keys, files and services rather than on courses. Sellup suits sellers of serial keys, software licenses, files and service deliverables who want a storefront they can brand heavily and who care about paying no per-sale cut. The wide payment list, including several crypto gateways, matters to sellers whose buyers pay that way. A developer or small team will find the API, webhooks and bots useful for automating delivery.

It is a weaker fit for a seller whose main product is online courses, since the company says there is no course builder, and for anyone who needs automatic EU VAT handling inside the platform. The free plan keeps a Sellup subdomain and core templates, so a branded domain means the paid plan. As a hosted builder, there is no stated option to export or self-host the store.