SyncApps

What it is

SyncApps, from Cazoomi, is an integration platform that connects CRM and marketing apps without code. You pick two applications, choose which record types to move, map the fields and let it keep them aligned, one way or in both directions. The pitch on its site is that teams rely on it to replace fragile manual work with dependable, repeatable integrations.

It is for sales, marketing and operations teams, and for nonprofits, that run Salesforce, HubSpot or NetSuite alongside an email platform such as Mailchimp or Constant Contact and are tired of exports and re-keying. The home page says top brands use it "to connect their sales and marketing systems and overcome customer data silos", and the copyright notice at the bottom runs from 2009.

What you build and how

What you build is an integration between two apps. According to the FAQ, you select the record types during setup, then configure the supported fields in a Field Mapping step. If a field you expect is missing, the FAQ's first check is that the field belongs to the record type chosen in Step 1, such as Contacts, Leads or Accounts. If it does, use Refresh Fields in the Field Mapping step to reload what is available.

Direction is your choice. The FAQ says SyncApps supports one-way and bidirectional synchronization when the connected applications expose the required records and fields through their APIs. The system of record normally controls updates, while supported two-way workflows can let the connected application update data too. Integration profiles let you create several setups for different workflows.

It can also move history. The FAQ says SyncApps can migrate API-supported data that existed before you created the integration. In some workflows the connected application needs to integrate with the system of record before you run the first sync, so plan that order.

The FAQ spells out specific pairings, and each names the data that moves:

• Mailchimp and NetSuite: customer, subscriber, preference, purchase and engagement data.
• Mailchimp and Salesforce: Leads, Contacts, Accounts, Campaign Members, preferences, groups, tags and engagement data.
• HubSpot and NetSuite: contacts, companies, customers, leads, lifecycle stages, preferences and purchase history.
• Salesforce and Constant Contact: Leads, Contacts, Accounts, Campaign Members, preferences, lists and engagement data.
• Salesforce nonprofit products with Mailchimp and Constant Contact: constituent, campaign, preference, donation and engagement data.

Each of these can run one way or both ways. The site also names Eventbrite in a customer's review, alongside Salesforce, Mailchimp and Constant Contact.

If an app you need is not on the integrations list, the FAQ says Support can review its API and confirm whether a custom integration is feasible. After you request a new app or an enhancement, the team first checks feasibility, and if it is feasible, Product Development provides an estimated delivery timeline that Support can share with you.

SyncApps is built around syncs rather than a workflow canvas. The home page talks about prebuilt automations and a guided tour or flow to start from, and the automation is the sync itself running without you.

You can book a 30-minute call with the SyncApps team to talk through your applications, data flow and use case, and a demo is offered on the pricing banner. The footer lists support as 24/7, with guides, live calls, FAQs and a "follow the sun" model.

The evidence from the pages

The pricing is one plan. The banner reads "Every feature. $150/month. Connect your CRM and marketing apps without code, feature gates, or add-ons." The trial lasts 28 days, needs no credit card and can be canceled anytime. The page cites 4.2 from 120+ reviews, and the footer points to a G2 iPaaS Report. The site also says "Loved by 25,000+ Subscribers", which is the company's claim.

A blog post on the same domain, a beginner's guide to low-code automation, tells a different price story. It lists SyncApps at $49.99 a month with 250+ integrations and a CRM focus, and says it has over 250 ready-made workflows for sales, marketing and nonprofits. That figure disagrees with the $150 on the home page, so treat the home page and its Pricing page as current and the blog as a general article. The 250+ count comes from the blog, not the home page.

For proof of use, the home page has a customer review from Bill Florio of New Leaders Org. He says existing free integrations between Salesforce, Mailchimp, Constant Contact and Eventbrite barely work, while "SyncApps actually syncs as you would hope and expect." The customer stories name WWF, which segments email campaigns to boost donations with NetSuite and Mailchimp, and Nexell GMBH, an agency that helps clients with subscription management using Salesforce and Mailchimp. Sodastream, described as a Pepsico company, appears under Retail and Ecommerce. A fourth story uses NetSuite and Hubspot to manage personalized emails for families in multiple facilities.

Two more testimonials sit on the page. One is headed "SyncApps provided a simple way to get emails from our CRM". The other begins, "Before we found SyncApps, the CRM provider quoted us a hefty price, which made me look elsewhere," and goes on to call SyncApps a nifty solution. Both are customer statements the company chose to display, so they show how it wants to be seen rather than an independent rating.

On security, the FAQ points to a SyncApps Security page for an overview of the platform's practices and safeguards, and says that if your team has a specific requirement, Support can help clarify how it applies to your integration. Ask Support which standards apply before assuming one.

Who it suits and who it does not

It suits a team whose pain is two named systems that must agree: a nonprofit that keeps donors in Salesforce and emails them through Mailchimp, or a B2B company that wants HubSpot contacts and NetSuite customers to match. One flat price with every feature included also makes budgeting easy for an agency, since there are no tiers to climb.

It is a narrower tool than a general automation platform. The listed pairings are CRM, NetSuite and email tools, and the depth is there rather than across dozens of unrelated apps. Syncs depend on what each app's API exposes, so a field the API hides will not move. At $150 a month the single plan may be more than a team needs for one simple link, and there is no cheaper entry tier on the home page.