StoreHippo

What StoreHippo is

StoreHippo is a hosted ecommerce platform that its own site describes as an "AI-powered enterprise ecommerce platform". The company's address on the site is in Gurgaon, Haryana, India. It is built for brands that want to run a direct-to-consumer store, a B2B portal or a multi-vendor marketplace from one backend, and the site says this works without plugins. The page behind this listing frames the product as an ecommerce website builder, "a turnkey software solution to build ecommerce websites of any scale and size". The reader it fits is a brand or operator with a commerce model that is more involved than a single storefront: several sellers, several buyer types, several channels. The company's own wording is "Designed for B2C, B2B, D2C, Hyperlocal, Marketplace, Affiliate models and Hybrid Models combining all".

What you build and how

Online stores. The core product is a storefront builder with a unified backend. The company says the stores use a single-page application (SPA) front end that is "fast and lightweight" and "inherently SEO-friendly and social media-ready", and that the platform follows MACH architecture. Design work happens in themes: the builder page says you "use drag and drop tools to customize themes", the menu carries a Theme Designer, and the site keeps a themes gallery. It lists 5 advantages of the builder approach: speed to market, low cost compared with building from scratch, a technological edge through upgrades, no maintenance burden because the platform is "fully hosted and managed", and easy customization. The homepage sums up the positioning as "Truly plug-and-play, scalable, connected and composable ecosystem built for faster GTM and rapid enterprise growth".

Under the hood. The homepage describes a "microservices-based, API-first, Cloud-native, Headless architecture" with "ZERO server-side templating", and the builder page says the decoupled headless setup lets you create personalized journeys for different buyer segments. The company says the backend and the front end are both "extensively customizable", giving the turnkey route and custom-built software at once, and it counts 300+ built-in features for business processes and flows. Developers get an API Reference and a Widget Reference, both linked from the menu. Marketing tools are built in rather than added as plugins.

Business models. The homepage names D2C, B2B and B2B2C as one combined offer, and gives separate tiles for dealer-powered quick commerce, B2B commerce, D2C commerce, global commerce and service marketplaces. The service marketplace tile covers providers, bookings or orders, and buyers, with built-in workflows. A network of sub-stores can sit under one common admin, each with its own look, language, payment options and shipping methods, and the builder page also pitches hyperlocal ecommerce for local markets. A "Custom Business Idea?" block invites you to talk to the company's experts about something that does not fit those models.

Payments, logistics and international selling. The builder page lists 30+ pre-integrated logistics partners and shipping aggregators, plus an inbuilt delivery boy module for brands that run their own fleet. It offers a choice of 60+ domestic and international payment gateways and payment methods such as digital wallets, UPI, COD and net banking, with several payment options in one checkout. For selling abroad, the platform supports multilingual themes including right-to-left languages, multi-currency checkouts and multi-currency invoices. The homepage adds region-specific storefronts with their own URLs, languages, currencies and pricing, a built-in tax engine, and cross-border fulfillment and payments.

Mobile apps. This is the second category the listing sits in, and the page covers it directly. The builder can turn a store into native-app-like PWA sites, ships mobile-ready themes, and offers Android and iOS apps "with an inbuilt mobile apps builder". There is also a mobile admin app so the owner can run the business on the go. The company's topics library carries an explainer on an app builder without coding, alongside pieces on B2B shopping, sales and wholesale apps. A brand that wants a website, a PWA and store apps does not need several separate vendors, according to the page.

Marketplaces and directories. The third category is the multi-vendor side. The homepage offers to "Launch A Tailored Multi Vendor Marketplace For Your Enterprise" with "complete control, built-in flexibility, and AI intelligence at the core". It describes a native multi-vendor marketplace with central vendor management, and says you can build whitelabel, hyperlocal, distributor-based, cross-border, multi-store and multilingual marketplaces. The builder page adds onboarding for vendors, dealers and distributors, and adding vendors for new regions or products. The homepage claims you can "Add unlimited sellers and products without performance issues". The topics library covers multi-vendor website builders, no-code marketplace builders, B2B marketplace websites and B2B2C multi-vendor marketplaces.

AI and conversation channels. AI runs through several layers. The homepage lists AI image editing and cataloging with a tool called Magic Edit that fixes backgrounds and generates descriptions, metadata and tags; AI-powered semantic search and recommendations; multilingual voice commerce; and a unified conversation dashboard covering AI bot, WhatsApp, voice, SMS and email. A further block lets you "Build AI Assistants That Sell, Support and Scale": agentic shopping assistants that understand natural queries and enable faster checkouts in one chat interface, industry-specific custom assistants, and support assistants for buyers and sellers. The company also showed StoreHippo AI through an assistant called Mystore Mitra at the India AI Impact Summit 2026 in Bharat Mandapam, New Delhi.

Channels. The omnichannel claim is "Connect with your customers on every touchpoint they love- web, app, WhatsApp, voice, and partner platforms".

What the pages say about plans and proof

The builder page and homepage show no prices, though the menu links to a pricing page. The calls to action are "Start Free" and "Book a Demo", plus "Start your free TRIAL" at the foot of the builder page. The homepage demo form promises "a focused demo session built around your business model, use case, and growth vision".

The company's headline figures, all its own claims, are $500M+ in GMV, 20+ countries, 150+ integrations and 300+ built-in features. The footer links to pages on PCI-DSS certification, ISO certification and SOC certification, and the homepage claims "enterprise-grade security" along with handling for region-specific tax structures and regulatory requirements. The builder page says the platform is hosted and managed by the company, so the no-maintenance claim comes with StoreHippo running the infrastructure.

Customer proof comes as testimonials on the homepage, which are the customers' own words and the company's selection:

• Ritesh Agarwal, Founder and Group CEO of OYO, describes the G6 Marketplace, "a unified B2B ecosystem to simplify procurement at scale", and credits StoreHippo as a partner in building it.
• Shailendra Tanwar, Co-Founder and Director of Doodlezz, describes a B2B+B2C marketplace connecting distributors, dealers and consumers, and says StoreHippo "quickly understood the complexity of our requirements".
• Oh Lee Peng, Global Digital Marketing Leader at Dow Consumer Solutions, says most marketplaces are built for B2C and that the team is "incredibly responsive".
• Pooja Bedi, CEO of Happy Soul, calls herself a holistic wellness aggregator and says StoreHippo "brought my vision to life".

Who it suits and who it does not

StoreHippo suits a company that already knows its commerce model is complicated. A distributor that wants dealers and consumers in one marketplace, a hospitality group running B2B procurement, a wellness brand aggregating many vendors, or a service business with bookings and providers are the shapes the company's own testimonials and tiles show. It also suits a brand that wants a web store, PWA and Android and iOS apps from one vendor, an Indian seller that needs UPI and COD in checkout, and a team that wants AI shopping and support assistants inside the platform instead of bolted on.

It is a weaker match for a solo founder who wants to publish a few products this afternoon at a known monthly price. The wording throughout is enterprise-oriented, and the homepage steers visitors toward a demo rather than a self-serve signup, so a small shop should expect a sales conversation before it sees a plan. A reader who wants to compare plans should treat that demo as the real evaluation step.