Store.link

What it is

Store.link is an online store builder that uses a Google Sheet as its product database. It is written for small sellers who would rather edit a spreadsheet than learn an admin panel: an Instagram seller, a local shop taking orders over WhatsApp, a small wholesaler or a digital marketer clearing out old stock. The company's line is "One row = one product." You describe what you want to sell, AI creates the store, and from then on the store and the sheet stay connected. The site says it is trusted by 10,000+ stores and charges no commission on orders. That claim comes from the company and is not independently verified.

What you build and how

The build starts with a prompt. Store.link's steps are "Tell AI what you sell", then add products, add payments and shipping, share the store and start getting orders. The home page says AI creates the store "in seconds" and that there are no templates to browse, and it offers suggestion chips such as Jewelry, Groceries or Coffee to start faster. The store builder page also mentions minimalist templates designed to showcase your products, so expect the AI to give you a starting point you then adjust.

The data layer is the spreadsheet, and this is what sets the product apart. Each row creates a product, and a new row creates a new product on the site. The company says product details sync automatically from the sheet, that you update inventory by editing the sheet, and that you can share access to the sheet with your team, so there is no separate admin panel. On the home page, the pitch is "100 products in 10 seconds", the idea being that pasting rows in bulk is faster than uploading one product at a time. Prices, descriptions and images all change by editing a single row. Anyone who already lives in Google Sheets keeps the same habits. The FAQ describes Store.link as an online store builder "build on top of Google Sheets": the spreadsheet is the database, the storefront is generated from it, and the FAQ says all changes are "instantly reflected" in the store. One customer quote, from JuanG, who runs women's clothing stores, says the store lets them "showcase photos, sort by colors, sizes, and categories."

Customization covers the basics of a storefront. You can put your brand logo on the site, add custom pages to tell your story, add dedicated pages for each product, which the company says gives a boost to SEO, and add custom fields to checkout when you need extra information from customers. The pages describe the stores as 100% mobile ready, quick to load and SEO friendly, with store, category and product pages that the company says should perform well in Google and Bing. The language of the store can be set to your own, for sellers who do not work in English, and the FAQ says Store.link supports almost 180 currencies and will add one on request.

Ordering is flexible. Setup options include pickup or delivery, so a takeaway-only business and one with several delivery choices can both configure it, and the home page adds conditional shipping options. Payment methods named on the builder page are PayPal, Stripe, Razorpay, cash and a payment link, with a note that more are coming soon. Shipping is configured in "just 2 clicks". Orders can be delivered to your WhatsApp number with all the details, and the company lists notifications by WhatsApp, email or Google Sheets. You then update the order status and keep customers informed. A WhatsApp Store page is part of the navigation, and the footer lists use cases for wholesale, grocery, restaurant ordering and digital products. There are also iOS and Android apps, linked in the footer as App Store and Google Play downloads.

Addressing is handled for you. Every store gets a name at store.link, shown as yourbusiness.store.link, so you do not need to buy a domain, and a custom domain can be connected for a fully branded look. A link-in-bio option turns an Instagram bio into a direct ordering link.

What the site states

The FAQ says the platform has a "free forever plan with basic features," that you can choose a paid plan "if you need powerful features," and that there is "only a fixed monthly fee for premium features." Prices for the paid plans sit on a separate pricing page. Sign-up needs no credit card, according to the store builder page, and the same page says that whether you build from scratch or migrate from another platform, you can start receiving orders after signing up.

The commission claim gets the most space. The company says most platforms take 2 to 5 percent of each order, and its home page includes a savings calculator with an example of 100 monthly orders at an average value of ₹2,500, which it works out to ₹7,500 a month or ₹90,000 a year at a 3 percent fee. That is an illustration written by the company, not a price list. The FAQ states directly that it does not take a percentage of your revenue.

On trust, the site shows testimonials from a digital marketer, a small business owner, a technical architect at Retailcloud, an IT engineer, a CEO at RVG and a puzzle subscription business, and these are the company's selection. The claim of 10,000+ stores is the only usage figure. The FAQ says Store.link does not require coding knowledge and is "built specifically for small businesses." Help comes through a help center, a community section, a blog and a contact page, and there is an affiliate program.

Who it suits and who it does not

Store.link suits a one-person or small-team seller who already tracks stock in a spreadsheet and wants a storefront that follows it. It fits the Instagram seller who wants an ordering link, the restaurant or grocer who takes orders on WhatsApp, and the wholesaler with a long product list that is easier to paste than to enter by hand. Teams of a few people can share the sheet and edit together. The 0% commission model matters most for high-volume sellers, though a paid tier would be needed for more advanced features.

The limits come from the same design. Your catalog and its structure live in a sheet, so a business with complex variants, deep inventory rules or a large team may outgrow it. Payment options are a short list of 5, and the company says more are coming.