Shoprocket

What the product is

Shoprocket is an ecommerce tool built around one idea: you keep the website you have and add selling to it. The company's own description is "the easiest way to add full ecommerce to your existing website," and the homepage headline is "Copy, Paste, and Sell in 5 minutes." It is written for a small seller, a blogger, a consultant or a business owner who already has pages getting traffic and does not want to rebuild them on a store platform, and the homepage also addresses startups, agencies and developers. The pitch line is "All the tools you'll need to sell from your existing website, social channels and more. No technical skills required." The FAQ refers to "~10 years of business." The homepage counter reads 37,977 sellers who have processed $438,209,026.82 in orders, and another line puts it at "37,977 stores selling 464,578 products in 198 countries." The counter moves as it updates, so other pages of the site show slightly higher figures.

What you build and how

The core of the product is an embed. You add products in the Shoprocket dashboard, then paste a code snippet into your own pages. The homepage says you "embed our code just once, then make all future updates via your dashboard in real-time": create a product in the dashboard and "it'll appear in your store instantly." The Ecwid comparison page describes setup as "Just copy & paste!" and says you can sell physical or digital products "directly from your existing website, without any technical skills required." Checkout runs through a JavaScript widget inside your page, which the same page says gives shoppers a "complete checkout experience without your customers ever leaving your site." A shopper who lands on your blog can browse the catalog, with "image galleries, videos, reviews & related products, all handled automatically by Shoprocket."

The site lists the website builders it works with, including WordPress, Webflow, Carrd, Unbounce, 1&1 IONOS, Cloudflare Pages, Ghost, Unicorn Platform and Showit. It also lists Google Shopping as a sales channel. One reviewer on the homepage, Kim, mentions "the flexibility and integration with our website host Showit."

Design is handled in the dashboard. The Ecwid page's headline is "Total design freedom," and it says the design tools cover the entire experience, from simple buy buttons to stores sorted into categories with 1,000s of products. That range covers different builders: a freelancer selling one consulting package needs a button, while a shop with a long catalog needs categories, and both are the same product here.

If you have no website at all, the FAQ covers it: "Although Shoprocket is first and foremost for embedding ecommerce into websites, we also offer hosted storefronts for you to start accepting orders, even if you don't yet have a website." The pricing table includes a custom URL for hosted stores.

What you can sell is wide. The site's feature list covers physical products, digital goods, license keys, services and donations, and the pricing table adds "Pay What You Want," gift cards and subscriptions on higher plans. Store management covers products and inventory, customers and orders, taxes and shipping in "a single dashboard," usable on desktop or mobile. Further features include product options and variations, custom fields, discounts and promo codes, abandoned cart recovery, customizable emails per product, automated tax calculation, custom tax rules and invoices, and automated shipping rates.

Payments run through your own accounts. The FAQ says "we connect to your own payment gateway (Stripe, Paypal or PayU), meaning all orders are processed securely via your own account," which gives you "total control over your data and checkout" and means "your funds reach you instantly." It adds "We don't touch your money and we never take a cut." Another FAQ answer lists 45+ payment methods via Stripe, PayPal, PayU, Verifone, Tranzila, Authorize.net, crypto and offline payments, with more gateways in private beta. The homepage says the snippet spares you from worrying about "PCI compliance API changes or security."

Automation and integrations come through webhooks, an API and Zapier. The pricing table lists automated webhooks, API access and a Zapier integration, and a company blog post says Zapier "lets you integrate an endless number of third-party apps" and that connecting label providers makes printing shipping labels easy. An AI Assistant appears in the feature list of every plan. Stores can run in many languages: the FAQ says Shoprocket supports 21 languages out of the box, from Arabic to Turkish, and that every text string can be translated in the dashboard, with multi-currency support alongside.

For agencies and resellers, the FAQ says the company offers "fully white-labelled versions that you can run on your own domain or integrate directly into your existing app." Moving from another store is a stated use case as well: the FAQ says sellers have migrated from Selz by exporting their data and importing it to Shoprocket.

One practical note comes from the FAQ on security. Shoprocket is served over HTTPS, but the company "strongly advise[s]" an SSL certificate on your own site too and recommends CloudFlare for it.

What the site states

The homepage pricing table lists 3 plans, each with a "0%" transaction fee and a 14-day trial:

• Starter, $29 a month or $290 a year: 45+ payment methods, inventory, tax and shipping calculations, embedded and hosted selling, digital products, no Shoprocket branding, unlimited storage and bandwidth, 24/7 support, webhooks, the AI Assistant, and multi-currency and multi-language support.
• Business, $79 a month or $790 a year, marked "Most popular": adds automated tax calculation, tracking and analytics, abandoned cart recovery, API access, the Zapier integration, gift cards and subscriptions.
• Plus, $199 a month or $1,990 a year: adds label providers, third-party shipping rates, priority support and white-glove support.

Paying yearly is advertised as "Save 17%." The page promises "No transaction fees, no long term contracts, no cancellation fees," and says card processing fees are charged separately by your gateway. Registered charities and nonprofits are offered a separate package by email.

The homepage rating reads "4.8/5 by 37,977 sellers." Its reviews mostly praise setup speed and support, with several mentioning chat answers within minutes.

Who it suits and who it does not

Shoprocket fits an existing site that needs a cart: a writer with a blog, a consultant selling a service, a small shop whose pages already rank on WordPress, Webflow or Showit, or a seller moving from Selz. The flat monthly fee suits someone who expects sales to grow and wants costs that do not rise with each order, and payouts go straight to your own gateway account. Agencies get webhooks, an API and a white-label option.

It is a lighter fit for anyone who wants a full website builder in the same product, since embedding is the first purpose and hosted storefronts the alternative. API access, Zapier and subscriptions start on the Business plan, so a seller who needs them should budget past Starter.