Eden

What Eden is

Eden is a creator workspace that bundles a store, email marketing, coaching tools and quiz forms behind one login. It is a no-code store builder for solo creators, coaches and course sellers who want to sell their own knowledge as digital products without stitching together five tools. The site names Dan Koe as co-founder and tells the story of a writer who wanted one tool for the whole creative system. It does not say where the company is based.

The store is the part a buyer sees. Every product sits on one page, paid straight to the creator's Stripe account, and the same workspace also holds a research library and a scheduling tool for the creator's own content.

What you build and how

The store and the link-in-bio page. The homepage describes "Your store" as every product on one page, and "Link in bio" as a page at your handle, in one of nine looks. The company's blog adds that the page lives at handle.eden.so and is free. Products you can sell, per the pages, are digital downloads (PDFs, templates and bundles), courses (lessons, cohorts with live sessions, and progress), coaching, memberships, bundles, and Custom AI products, which are an AI trained on your material that buyers chat with. The homepage example is a store for Dan Koe at thedankoe.eden.so, selling a course called The 2 Hour Writer for $150, with 29 lessons, four writing modes and an AI built from the course.

Selling tools. This is where the e-commerce side is strongest. The homepage groups them under "Make every sale a little bigger". Order bumps are a checkbox above the Pay button, and one-click offers appear after checkout, up to three in a row, on Pro. There are timed sales with a countdown, and discount codes with their own links. You can run your own affiliate program on Pro, and "Eden tracks and pays every cut." The blog adds payment plans that split a one-time price into 2 to 12 monthly payments, with the buyer getting access after the first payment, plus testimonials, bundles and UTM sale tracking. You choose where each yes and no on an upsell leads, so an offer can become a cheaper downsell. Prices can be set in USD, EUR, GBP, CAD or AUD.

Email marketing. Per the homepage, every buyer, free claim and signup lands on your list as it happens. You send broadcasts to exactly the people you pick, or build sequences that sell on their own and stop when someone buys. Reports show the sales each broadcast and sequence earned, down to each email. The store list also names checkout recovery as part of email marketing.

Forms, quizzes and applications. The homepage line "Quizzes that end in an offer" describes a form that sends each result to the product, free guide or call that fits the person. A quiz is built with AI from your store: it reads your products and reviews, then writes the questions and results. You see the sales credited to each result. Applications and simple forms are covered too, with every answer saved on the person. The coaching flow uses this: people apply before they pay, and you can approve them, invite them to a call first, or offer a course instead. The sample application on the page says "Nobody pays until you approve."

Coaching and calendar. Each kind of call gets a booking link, booked on your Google Calendar, with a Meet link, reminders and self-serve moves. Each client gets a private space with notes, files and lessons, plus an AI that knows your method between calls.

Other pieces on the page. The store list also mentions Instagram Auto-DM, which sends the link when someone comments a word. Beyond the store, the homepage covers scheduling and publishing for social posts, outlier and ad research, and saving and reading tools, which belong to the creator-content half of the product rather than the store.

The evidence from the pages

Plans and price. The homepage lists two plans. Eden Personal is $9 a month and is described as "The library half. Save, read, highlight, and connect everything." Eden Pro is $79 a month and covers every job above plus outlier and ad research, Custom AI, your own storefront and Weekly Strategist. The company's blog also refers to a $29 Starter plan, with one order bump per product and payment plans, and says Pro at $79 carries the chained upsells and the affiliate program. The pages do not explain how Starter relates to Personal, so check the pricing page before you budget around either name.

Fees. The blog states that Eden takes 5% per sale, and that processing is extra. The sample dashboard on the homepage says "You keep 95%". The blog works the math against SamCart: Eden Starter ($29 + 5%) costs less than SamCart Core ($79) until you sell about $1,000 a month, and Eden Pro ($79 + 5%) costs less than SamCart Pro ($199) until about $2,400 a month. That is the company's own comparison of itself with a competitor, so treat it as a sales argument and run your own numbers.

Cost of the alternative stack. The homepage prices a set of separate tools at "$254 /mo" for the cheapest version, listing examples such as Stan at $29/mo, Kajabi at $179/mo, Teachable at $39/mo, Kit at $33/mo and Typefully at $99/yr. Those are the company's figures about other products, not Eden's own prices.

Limits stated by the company. The blog is direct about two gaps: "Eden isn't a merchant of record, so sales tax through Stripe is yours to handle," and "There's no custom domain; your page lives at handle.eden.so."

Customer proof. A case study on the homepage quotes Craig Perry: "My Substack notes engagement has gone up 3-5x. I somehow got 1k newsletter subs over 3 days this past week. YT is at 20k subs and growing." That result is about the content tools, not the store. The sample sequence on the page shows "1,201 sent", "61% opened" and "18% clicked", which are demo numbers inside a mock dashboard rather than reported customer results.

Support and security. The pages state nothing about compliance certifications, hosting regions, an API or code export, so none are claimed here.

Who it suits and who it does not

Eden suits a solo creator, coach or course author with an audience who wants a checkout, an email list, a quiz and a booking page in one place, paid to their own Stripe account. The order bump, upsell and payment-plan tools are the reason to look at it for store-style selling, and the application flow fits coaches who screen clients before taking payment. A creator who already pays for a link-in-bio store plus an email tool plus a scheduler can compare the combined bill with the $9 and $79 plans.

It suits fewer people who need brand control or a conventional shop. There is no custom domain, so the storefront stays on an eden.so address, and sales tax through Stripe is the seller's job. Pricing is 5% per sale on top of the monthly plan and Stripe processing. The pages describe a store for digital products, coaching and AI products; they do not describe physical inventory, shipping or a product catalog of that kind, so a merchandise store is the wrong fit. Agencies building stores for clients, and teams wanting governed access or an open API, will find nothing on the pages that supports that use.