Appily App Builder

What Appily is

Appily App Builder calls itself "the white label, no-code mobile app builder for iOS, Android and web". It is a visual, drag-and-drop app builder with two audiences. One is a business, club or creator who wants a single app for itself or for a client. The other is an agency or reseller that wants the whole platform rebranded as its own, with its logo, colors and domain, while Appily hosts it. The tagline underneath reads "Build apps, or build an app business." The footer copyright runs from 2014 to 2026, and the site does not state where the company is based.

What you build and how

The home page frames the process as three steps from idea to the app stores, with "no developers, no servers to manage and no code". The first step is to choose a design layout and start from a template. You then set your colors and drag in features, and the site's examples are booking, catalogs, push notifications and radio. The company's FAQ answers the coding question directly: "No coding is required at any step."

Publishing is the part many first-time builders worry about. Every Appily app can be published as a native iOS app on the Apple App Store, a native Android app on Google Play and a progressive web app (PWA). The FAQ adds that the company helps with the store submission process. The Appily Previewer app, listed under Resources as a way to test apps on your phone, lets you check a build before it goes live.

The features page groups the building blocks by job. Under commerce and payments it lists an online store ("from a single shop to a chain of stores"), a product catalog, WooCommerce ("bring your existing WooCommerce store into a native mobile app"), a loyalty card with a digital stamp, discounts and QR coupons. Under engagement it lists push notifications that go out instantly, on a schedule or by location, topics so users can pick the subjects they care about, forms for leads, feedback and applications, surveys, a contact page, a share-app feature and member accounts with login. AdMob ads let an app earn money through Google AdMob. A location group covers Places, a directory of businesses and points of interest on a map, and a weather feature.

Content creators get their own page. It lists an RSS feed that brings a blog or news feed into the app, YouTube and Vimeo videos, a music and podcast player with playlists that keep playing in the background, a members-only area locked to members or QR code holders, WordPress ("turn your WordPress website content into a native app") and a social wall where users post, share and comment.

The solution pages show how the same blocks combine. A fitness app uses booking for appointments and slots, a calendar, a members-only area, a loyalty card and an online store. A church app uses a calendar for services, small groups and events, an audio player, a news wall that users can like and comment on, a social wall and links that open web pages inside the app. An event app uses a calendar, surveys, Places for maps, rooms and nearby spots, a photo gallery, a QR and barcode scanner and forms. Further solution pages cover ecommerce apps, school and university apps and podcast and media apps.

Appily is a platform with several products, and the site's navigation lists App Builder, Form Builder, Website Builder, QR Menu Builder, a Reseller Program and an Affiliate Program. This entry covers the App Builder. The reseller plan includes access to the Website Builder and QR Menu Builder. The site is available in 12 languages: English, Catalan, German, Greek, Spanish, French, Italian, Dutch, Russian, Turkish, Chinese and Japanese. The company also publishes a roadmap called "What we are building next", a blog, a help center with documentation and guides, and support tickets.

Plans, pricing and what the pages state

The home page splits visitors into two paths. "I need an app" is described as using the platform to build one app for your business or a client, published to iOS, Android and the web, and it is marked as best for agencies. "I want the platform" is described as owning the app builder itself, the whole platform rebranded as yours with your logo, colors and domain. The company says it hosts it and that your clients never see Appily. That path starts "From $85/month".

The reseller offer is the only price the site states. The site shows "50% off, locked for life", a drop from $175 to $85 a month. The price stays locked for as long as you remain subscribed. The $85 plan includes Appily Website Builder and QR Menu Builder access. A separate "Go straight to reseller pricing" link is available for people who already know what they need.

The single-app path shows no price on the home page or the features page. Both pages offer a free start ("Start building free" and "Start your free trial"), and the home page links to a separate Pricing page. The home and features pages state no price, trial length or limit on apps, users, push notifications or storage for that path, and no figures for customer counts, template counts or integration counts, and no compliance certifications either. The footer does link a privacy policy and a separate GDPR privacy policy, and gives support@appilyappbuilder.com as a contact.

Who it suits and where it is narrow

An agency or freelancer is the clearest fit. If you build apps for gyms, churches, event organizers, podcasters or shops, the white-label plan lets you present the builder as your own product, and the solution pages give you ready ideas to pitch. A small business that needs one branded app with booking, a loyalty card and push notifications is also covered, as is a creator who wants a WordPress site or RSS feed to appear as a native app.

There are limits to weigh. Reseller pricing is the only price on the home and features pages, so a founder with a single app should check the Pricing page before assuming a figure. The site does not mention code export or self-hosting, and the platform is hosted by Appily, so your app lives on its infrastructure. It also does not describe a database or a way to build custom data models, so apps built here lean on the listed feature blocks, WooCommerce and WordPress rather than on your own schema. A team that needs bespoke logic beyond those blocks should confirm that before committing.