Rows

Rows keeps the traditional spreadsheet formula bar and cell reference model that Excel and Google Sheets users already know, then adds built-in integrations so a cell can pull live data from Stripe, HubSpot, Google Analytics, or a REST API instead of requiring a manual export and import. That makes it a natural fit for reporting and lightweight dashboards built by people who think in spreadsheet formulas rather than database fields.

Pricing is per user per month, tiered by the number of connected integrations and automation runs, with a free plan for individual use. Because it’s fundamentally a spreadsheet, exporting to CSV or another spreadsheet tool is simple, which keeps lock-in low compared to a closed database platform. The ceiling is structure, Rows doesn’t offer Airtable-style linked records and typed relational fields, so it’s a better fit for reporting and calculation than for a true relational backend behind an app. It fits finance, ops, and marketing teams building live dashboards and reports who want spreadsheet formulas with real-time data instead of a manual refresh.