Invent

What it is

Invent is a no-code platform for building AI assistants that talk to customers wherever they write. The pitch on its home page is that one assistant can cover every channel: "One assistant can run on all of them at once, including multiple numbers, pages and accounts." It is aimed at small businesses that answer customers in messaging apps, at sales and support teams that want AI to take the first pass, and at agencies that run assistants for several clients. The pages do not say where the company is based.

It is more than a single bot builder. The home page presents a platform with several products working together: Chat, a personal multi-model AI chat with ChatGPT, Claude, Gemini and more; Assistants, "AI assistants for customer service and sales, on every channel"; an Inbox, "A unified AI inbox for all of your customer channels"; Broadcasts, for reaching your audience with targeted messages at scale; Voice Agents, "Assistants that speak and listen, always on call"; and Tables, marked as coming soon, for visual boards to organize and track work.

What you build and how

You build an assistant by giving it knowledge and choosing its channels. The FAQ explains that the assistant is "self-learning through the knowledge base": you upload files, paste text or crawl your website, and the assistant searches that content before it answers. Indexing "costs fractions of a cent per page." A blog post on voice and text assistants describes the no-code path the same way: you pick a model from the model selector, connect your knowledge and channels, and launch without writing code, with APIs, webhooks and an SDK available for deeper integrations but "not required to start."

The channels are the core of the product. The FAQ lists WhatsApp Business, Instagram DMs, Facebook Messenger, TikTok DMs, Telegram and "a web widget you can install on 17 platforms." The company's comparison with a website-chat tool describes Invent's inbox as covering WhatsApp, Instagram, Messenger, TikTok, Telegram, SMS and email, next to a team inbox and CRM. Because one assistant runs on all of them, you maintain one set of knowledge and behavior, not one bot per channel, and it can serve multiple WhatsApp numbers, pages and accounts at once.

The assistant is built to act as well as answer. The home page shows a booking conversation that ends with a confirmed Thursday slot and an invite sent to the customer's inbox, and describes auto follow-ups: "Idle chats are revenue waiting. The assistant re-engages at a natural moment, with reasoning you can read, or schedules one when a customer says 'check back tomorrow'." In the demo, a refund request is routed to a billing team with a summary and memory attached. The FAQ states there are "300+ actions across 30+ integrations," and for anything beyond that you can use the HTTP request action, MCP servers or the REST API with your own keys. The home page adds that your assistant "even discovers calendars, boards and sheets on its own," and one voice-and-text blog post names Salesforce, HubSpot and Zendesk as systems Invent connects to through APIs and webhooks so that conversations create tickets and attach transcripts.

Humans stay in the loop. The home page describes a human handoff: out-of-scope conversations route to an active agent with the summary and memory attached, and your team just types to take over. The FAQ confirms the assistant works around the clock and hands off when needed, that anyone can take over from the inbox at any moment, and that roles control who sees what.

For agencies and multi-brand businesses, the white-label section says each client runs as a sub-organization with "your logo, your domain, separate billing and a spending cap per client." Full white-label puts your logo and name on the workspace, the emails and the sign-in page and removes "Powered by Invent" everywhere, and custom domains are part of it. Pages do not mention code export or self-hosting, so the assistants live on Invent's platform.

What the pages say about plans, scale and trust

Invent prices by usage, not by seat. The FAQ says "Pricing is pay-as-you-go: messages start at $0.004, and repeat questions cost less," and that a business handling 300 messages a day typically spends $20 to $60 a month. Every account gets 100 free messages a month, and no credit card is needed to start. In its comparison article, the company describes a free Pay As You Go plan with 100 messages that renew monthly, and a Business plan at $29 a month that includes $29 of credits, after which you pay for what you consume. That article says white-label, custom domain, SSO and audit logs are all part of the $29 Business plan. It also mentions free 30-minute migration calls for teams switching from another tool. The pages do not publish a price for the Enterprise plan.

On security the FAQ says "Invent is SOC 2 Type II certified" and lists SSO, audit logs, granular roles and spending controls, with Enterprise plans adding a 99.9% uptime SLA. Those are the company's own claims on its own site. The site offers testimonials rather than customer counts. One marketing-agency reviewer wrote that they "realize I could develop an assistant in just 2 hours," and called it "really cool to create something so quickly, especially something that can be productionized." The pages publish no user or customer count.

Who it suits and who it doesn't

Invent suits a small business or agency that lives in WhatsApp, Instagram DMs and a web chat and wants a single assistant answering across them with a shared inbox for humans. The free 100 messages let you build and test before adding a card, and the usage pricing means a quiet month costs little. Agencies get sub-organizations with per-client billing and spending caps. Teams that want SSO and audit logs also get them on the $29 Business plan, per the company's comparison.

It is a weaker fit if what you want is internal process automation, forms or an app builder: the pages position Invent around customer conversations. Usage-based billing also means a busy channel can move your bill up with volume, so estimate your message count first. Tables is still marked soon, and the pages do not describe a visual flow canvas, so if you want to draw every branch of a conversation yourself, check the documentation before committing.