InsertChat

What it is

InsertChat is an AI assistant builder for businesses that want one assistant to answer customers on the phone, on their website, by email, by SMS and on WhatsApp. The company calls it "An AI front desk for your customer conversations." It is a product of MindCrafters LLC, and the About page says the founder, Zakaria Mehbi, leads the product. The reader it fits is the owner or office lead who is already stretched thin: the homepage opens on "A call during a job. A question after closing. An email buried in the inbox."

You are not drawing flows on a canvas here. You build by supplying your business knowledge, choosing how the assistant speaks and which tools it can touch, and connecting the first channel your customers use.

What you build and how

The knowledge layer. The company says "An assistant should understand the business it represents. Start with your own sources and improve the answers over time." Setup begins by adding and checking your business knowledge. The product pages name "Knowledge & answers" as one of the workspace areas, alongside Contacts, Actions & approvals, Reports and Integrations.

Website chat. This is the chatbot piece most readers are looking for. The site describes it as "Add an AI assistant to your existing website. Answer from your content, collect contact details, and hand the conversation to a person when it needs one." On the developer page you copy installation code from the assistant's website settings, add it to your existing site, then test that messages reach your shared inbox.

AI receptionist. The same assistant can "answer calls using your business information. Capture the request, help with scheduling, and pass the conversation to your team when needed." Each paid plan includes one phone number.

Email and messaging. Email, SMS and WhatsApp connect to the same front desk, so you "manage customer messages and review the actions your assistant prepares in one place."

Shared inbox. Website chat, calls, email, SMS and WhatsApp land in one workspace where you see the conversation, the customer, and what needs attention. People can take over conversations "with the customer's context and internal notes available."

Contacts. The workspace keeps the details a customer shares next to conversation history, notes, preferences and related appointments. The site describes reviewing customer memories and notes "so preferences do not disappear after a call," and tracking tasks and appointments tied to each person. If you already run a CRM, the site says InsertChat "supports CRM connections such as HubSpot through the app catalog," and that which external CRM actions are available depends on the connection and the permissions you enable.

Scheduling. You connect your calendar so the front desk can help with appointments, and bookings stay linked to the customer and the conversation that started them.

Control. "Your team chooses the assistant's knowledge, tone, tools, and permissions. Supported actions can run automatically or wait for review, depending on configuration." Connected apps can be installed from a catalog, where you choose available actions and set access and approval for the assistant. Paid plans include branding controls, and the site says custom-domain and workspace options depend on the plan.

Going live. The product page gives the checklist: add and check your knowledge, configure the assistant, connect the first channel, then "Test the complete conversation, any enabled tool actions, and human handoff." It adds that phone and messaging setup "depends on your provider account, region, and configuration."

API. "Growth, Scale, and Enterprise include API access. Create keys and follow the quickstart in developer settings." The site says to keep private keys on your server.

The evidence from the pages

Pricing is published and specific. The pricing page lists 4 monthly plans in USD: Pro $98, Growth $198, Scale $498, and Enterprise from $998. Pro is described as "For a business getting its front desk connected" and includes 3 AI assistants and 3 team seats. Each plan includes assistants, seats, knowledge sources and monthly credits, and the site tells you to compare the allowances on the page to choose.

• Annual billing. Annual plans are charged upfront at the cost of 10 monthly payments, "equivalent to two months free." The monthly equivalent shown on the page is for comparison and is not a monthly payment option. Enterprise prices are starting prices.
• Credits. "Plans include monthly credits. How many you use depends on your selected model, conversation length, knowledge processing, and tools. Credits are not a fixed number of messages."
• Phone. Each paid plan includes 1 phone number. Additional numbers cost $10 per month each. Calls use credits, round up to whole minutes, and have a 1-minute minimum.
• Outside costs. The page warns that phone, SMS, WhatsApp and other connected services "may have their own charges."
• Plan limits. The comparison table steps up from Pro (3 assistants, 3 seats, 5,000 credits a month, 1,000 knowledge sources, 20 MB per file) to Growth (20 assistants, 5 seats, 10,000 credits, 5,000 sources, 25 MB), Scale (50 assistants, 10 seats, 25,000 credits, 25,000 sources, 50 MB) and Enterprise (100 assistants, 25 seats, 50,000 credits, 50,000 sources, 50 MB).
• Features by plan. Every plan includes the shared inbox with human handoff, your logo and assistant styling, and the option to bring your own AI keys. Custom domain and branded email start at Growth. Scale adds webhooks, S3/R2 knowledge sync, all-time conversation analytics and analysis reports.
• Usage estimator. The pricing page has a calculator where you enter written conversations and calls separately and edit example credit rates; the site says it is not an exact quote.
• Support. Pro and Growth get email support, Scale gets priority support, and Enterprise gets a dedicated support agent. The site lists support@insertchat.com and a plain-text product reference at llms.txt. The calls to action are "Get started" and "Explore the demo."

Who it suits and who it does not

InsertChat suits a business whose pain is incoming conversations rather than building an app: a team that answers the same questions by phone, chat and email, wants bookings and lead details captured, and wants a person to step in with the full history when needed. At $98 a month for the entry plan with 3 assistants and 3 seats, a small office can run a front desk without hiring for it, and a larger team gets the shared inbox in one place.

It is not a general no-code platform. There is no app builder, no database you design, and no visual workflow editor described on the pages. 2 practical caveats follow from the pricing. Credits are consumed by model choice, conversation length and tool use, and the site says they are not a fixed number of messages, so monthly cost is something you learn by running real traffic. And API access starts at the Growth plan at $198 a month, so a developer who wants to integrate programmatically cannot do it on Pro. Teams that need the phone channel should also check the provider and region note before promising a go-live date.