ChatLab

What ChatLab Is

ChatLab is a no-code builder for AI customer service agents. You point it at your website, documents and FAQs, and the resulting agent answers customers in 80+ languages across chat, phone, WhatsApp, Messenger, Instagram and e-mail drafts. The company behind it is ChatLab sp. z o.o. in Kraków, Poland. It is aimed at businesses with a support load, especially online stores and hotels, which the site gives dedicated pages, and at agencies that build chatbots for clients. The homepage line is "Customers get answers now. Your team gets its time back."

What You Build and How

What you build is a single support agent that sits on your website and your messaging channels, backed by one body of knowledge. The site says it is "Powered by ChatGPT, Gemini and Claude" and that no code is required.

Knowledge. You train the agent with websites, PDF, DOC, TXT, CSV, XLS files, free text and Q&As. The site says the agent re-reads your site on a schedule, so "it never quotes last season's prices". Premium adds daily auto re-training. A feature called "Train with corrections" is on every plan, and the AI Insights area shows what customers ask and where the agent had no answer, so corrections from the chat log can teach it the right reply.

Actions in your own systems. In the middle of a conversation the agent can reach into other systems for things like order status, stock, room availability or a booking. The site says this works through ready-made integrations or your own API. The footer lists integrations for WordPress, Webflow, Freshdesk, Shopify, WooCommerce, Shoper, PrestaShop, Wix, BaseLinker, CS-Cart and Abicart, which gives a good picture of the e-commerce focus.

Guided conversations with the Flow Editor. For flows where you do not want the AI improvising, the Flow Editor lets you draw the stages of a booking, a qualification or a complaint. The company says the agent "stays inside them", with plain-language conditions between stages. This is the closest thing ChatLab has to a classic chatbot flow builder.

Channels. The site lists 5 channels plus e-mail: chat, phone, WhatsApp, Messenger and Instagram. The customer picks how to reach you and gets the same answer. Voice models, your own phone number, forms, e-commerce integrations, an API and a spam filter are named among the further features. The pricing section also lists "Connect phone to agent" and a voice phone slot on Premium.

Email Copilot. E-mail works differently from the live channels. Email Copilot reads incoming messages and drafts replies grounded in the same knowledge the chat agent uses. The company says your team reviews and sends, and "nothing goes out on its own". It translates incoming and outgoing e-mails across 80+ languages.

Handover. When the agent hands a conversation to a person, the whole conversation is attached, so nobody asks the customer to repeat themselves. Basic and above include live chat, and every plan lists a human contact form.

Widget and controls. Every plan lists widget personalization, chat history, lead collection, conversation rating, dynamic suggested follow-ups and a security set of a spam filter plus rate and domain restrictions. Premium lets you put the chat widget on your own domain and replace the ChatLab logo in the chat footer with your own.

For agencies. Premium includes an "Agency Package" and a client UI for your users on your domain with your logos. The site also links an agency program and an affiliate program.

Who it has worked for. The site lists case studies for Olimp Labs and Black Mountain Honey (both under e-commerce), Umili Resorts (hotels), inMusic (music technology) and Wieliczka Salt Mine (museums). Live demos cover an online store, hotel booking and real estate, and there are industry pages for museums and travel guides.

Plans, Limits and Support

The pricing page opens with "Pick a plan, change it whenever you want. Every plan includes the whole product." The company adds that what differs is how much you use it: the number of agents, the monthly credit budget and the size of the knowledge base. A monthly and annual toggle is shown, with annual billing marked "2 months free". One caveat to that claim: the plan lists also gate specific features, such as a custom domain and daily auto re-training on Premium.

• Free, $0 a month, no credit card. 100 chatbot responses a month, 1,000,000 training characters per bot, 1 chatbot, 1 administrator user and 50 links to train on. Free bots are deleted after 10 days of inactivity.
• Basic, $18 a month, 7-day free trial. Adds sharing chatbots with team and customers, individual limits on each bot, basic analytics, live chat, access to advanced AI models and 16k and 32k token contexts. Limits are 2,400 chatbot responses a month, 11,000,000 training characters per bot, 2 chatbots, 2 administrator users and unlimited links to train on, with 48-hour e-mail support.
• Standard, $95 a month, 7-day free trial. Marked "Most popular". It sits between Basic and Premium, and Premium is described as everything in Standard plus more.
• Premium, $360 a month. Everything in Standard plus a chat widget on your custom domain, daily auto re-training, your own logo in the widget footer, the Agency Package, a client UI on your domain and a phone connection. Limits are 50,000 chatbot responses a month, 15,000,000 training characters per bot, 25 chatbots, 25 administrator users and unlimited links, with 24-hour e-mail support, 60-minute onboarding support, 30-minute monthly support calls and 1 voice phone slot.

For security, the site has a data processing agreement and a sub-processor list linked from its footer, and a FAQ question asking whether ChatLab is GDPR compliant. A "Help me choose the right plan" guide is offered for people unsure which tier they need. ChatLab also publishes comparison pages against 23 other platforms, including Chatbase, Botpress, Tidio, Intercom and Voiceflow.

Who It Suits, and Who It Does Not

ChatLab suits a business that wants an agent answering from its own website content within an afternoon and needs it in more than one channel. An online store, a hotel or a museum gets the most direct fit, since the site builds its demos and case studies around those. The Flow Editor makes it more comfortable for teams who want the agent kept inside a booking or complaint path. Agencies find white-label branding, a client UI and a custom domain together in one priced tier.

There are limits to plan around. The free tier is small, 100 responses a month and one bot, and bots on it are deleted after 10 days of inactivity, so it works as a trial, not a permanent setup. The agency features sit on the $360 Premium plan, not on the cheaper tiers. Replies on e-mail are drafts your team approves, which is the right call for control but means e-mail is not fully automated. And while the site says the agent can act in your systems, the pages describe the integrations by name only, so a custom backend will need to be checked against your own API.