AssistLoop

What AssistLoop is

AssistLoop is a chatbot builder for customer service. The company's one-line description is an "AI agent for customer service": you train it on your docs and website, embed it on your site, and let a person on your team take over the same thread when a customer needs one. It is aimed at small and mid-size teams that already have a help center or a website with the answers in it, and at agencies that want to deploy a white-labeled agent for clients. The footer lists an address in San Francisco, California.

What you build and how

The core idea is that the agent is content you point at, not a flow you draw. The home page says you can train an agent "in five minutes" from your files, site and Q&A, and the FAQ lists 4 sources: upload files (PDFs up to 42 MB), crawl your website, paste text, or write exact Q&A pairs for answers you cannot afford to have paraphrased. Add or remove a source at any time and the agent retrains automatically, so knowledge stays current without a rebuild. The company says the agent answers from your own content, not the open internet, and that if it lacks the answer it says so or hands the thread to a human.

Going live takes one script tag. The FAQ says the dashboard has install guides for HTML, WordPress, Shopify, Framer, Bubble, React and Vue, and iframe embeds, and that the plain snippet works on Wix, Webflow, Squarespace and anything else that accepts a script. The company says it takes about 5 minutes. The widget can be styled with your colors, logo and greeting, and paid plans remove the "Powered by AssistLoop" badge. The site also lists official plugins and lead capture, with email collection from the widget and lead capture forms on the plan table.

Human handoff is built into the same thread. The home page says a teammate takes over with no transfer, and the customer does not repeat themselves. According to the FAQ, on every paid plan visitors can escalate mid-chat, and your team picks up the full thread in a shared inbox (history, country, browser, device) and replies from the dashboard or from the iOS and Android apps. If you prefer pure live chat, you can turn the AI off and use AssistLoop as the inbox alone.

Actions are what take it past FAQ answers. The agent can book meetings through Calendly or Cal, capture leads with an in-chat form, and call your own APIs for things like order status. The company says it gathers what it needs in the conversation and then does the work. Actions are configured in the dashboard, not built in a flow editor. Tickets are a separate layer: a conversation becomes work that outlives the chat, which you can assign, prioritize and share with the customer through a private link so they can follow along.

Model choice is visible. The page describes multiple LLM providers with the credit cost per message shown before you commit, for example GPT-4o mini at 1 credit per message. You can run a fast model on FAQs and a premium one where stakes are high, and switch without retraining. A feature called Verified user identity is described as a way to know it is really your logged-in customer. Replies come in the customer's language, per the company.

Upkeep is framed as a documentation job. The Botpress comparison page says keeping the agent current means keeping your documentation current, that retraining after a docs update is self-serve and takes minutes, and that no conversation logic needs rewriting. Heavier months are meant not to show up as a separate AI line item, because the credit pool covers the AI usage; if you outgrow it, you buy a pack or move up a plan.

The evidence from the pages

The model is message credits. Each AI reply spends credits from a monthly allowance, credits reset each month and do not roll over, and a one-time pack of 1,500 credits costs $10. The plan table lists:

• Free, $0, no credit card: 150 message credits per usage cycle, 1 AI agent, 1 MB of training documents, 10 website links per agent and 1 team member.
• Basic, $29 a month: 3,000 credits, 1 agent, 50 MB, 50 website links and 2 team members.
• Pro, $130 a month: 15,000 credits, 2 agents, 50 MB, unlimited website links and 4 team members.
• Business, $390 a month: 50,000 credits, 5 agents, 50 MB, unlimited website links and 6 team members.

The plan table also lists agent action limits of 5, 10 and unlimited across the plans. Add-ons are 1 extra agent at $5 a month and 1 team member at $12 a month. Yearly billing trims the price by up to 17%. The FAQ says every paid plan includes handoff, white-label, lead capture and a 14-day money-back guarantee.

The company's Botpress comparison page, dated July 2026, is the other source of claims. It says AssistLoop is a flat monthly subscription with AI usage included, against Botpress charging a separate AI Spend. It lists Botpress Plus at $89 a month plus AI Spend and Team at $495, and concedes that Botpress allows unlimited bots on paid plans, offers deeper customization and a wider channel and integration catalog. Read those as the vendor's description of a competitor.

On security, the pages publish no certifications or compliance claims, and the trusted-by strip does not name customers in the text held.

Who it suits and who it does not

AssistLoop suits a store, SaaS company or service firm with maintained documentation that wants an answer bot live this week, a small support team that replies from a phone, and an agency that wants the badge gone for client sites. Predictable billing is the other draw, since credits are the single meter.

It suits teams less if they need to branch conversations by sentiment or time of day, because the product is content-driven rather than flow-driven. The Free plan's 150 credits and single agent are a trial size. And Pro and Business jump to $130 and $390 a month, so a team between 3,000 and 15,000 monthly replies faces a steep step. A developer wanting an escape hatch will find custom API actions but no described code export.