Gluu

What Gluu is

Gluu is a business process management tool. Its home page calls it "people-friendly business process management" and says it makes it easy "to turn what's in people's heads into one shared, governed and always-current way of working," a standard colleagues follow and AI agents can rely on. It is aimed at the people accountable for how work actually gets done, rather than at developers or a small group of process consultants. This is process governance more than app building: you describe and own a process, and the platform records whether it was followed. The site is offered in English, Danish and German, and the pages we hold do not name a headquarters city.

What you build and how

The home page organizes the product around three jobs, "Capture, Govern, Follow." Capture means understanding how work gets done and getting it down in one place. Govern means owning the process and keeping it current. Follow means getting people to work the agreed way. A fourth block covers improvement, with competency management tools to make sure the right skills are in place, a closed-loop flow for managing improvement ideas, and business architecture features that help structure and scale improvements.

What you produce is a process that is "live, owned and versioned," in the words of the comparison table on the home page. The table sets Gluu against classic BPM tools, where the source of truth is "a detached document no-one reads." It also says audit trails in Gluu are "automatic, attributed, time-stamped" instead of reconstructed by hand after the fact. A caption on the Nintex comparison page describes the result as "a governed process with roles, tasks and evidence." The pages we hold do not show the editor itself, so we cannot say whether you model with a canvas, a list or forms.

Reaching the people who run the process is a theme in both comparison pages. The company says Gluu can reach frontline and deskless staff through a mobile app, offline access, QR codes and localization. That is how the end user experiences it: a worker opens the process on a phone, even without a connection, and works from the same governed version as the office.

AI is part of the pitch. The home page lists "Push-to-AI built in (goal, owner, fallback)" as how a process feeds AI agents, where it says other approaches rely on prompts alone. The Appian and Nintex pages state the idea this way: as AI agents start doing real work, the risk is work that skips the agreed process, so Gluu is built to govern agents the same way it governs people, against one documented process with a record of whether the agent followed it. The same pages argue that Nintex can automate steps and run bots it controls but does not prove the governed process was followed whoever executed it. That is the company's own view of a competitor.

For the process automation category, note what Gluu does not claim. Its comparison pages say Appian is for developers to build applications and Nintex automates digital workflows, while "Gluu governs the process, proves it was followed." They add that Appian is the better choice when you need custom, automated enterprise applications with deep integration across many systems. So the product sits beside workflow engines, not in place of them.

Integrations named on the home page are Microsoft 365, Teams and Business Central, listed under a Microsoft partner certification line. The pages we hold show no API, no connector library and no export options.

What the pages say

Pricing is published. On the comparison pages, the company lists three per-user tiers billed annually with volume discounts, plus optional add-ons. Core is 2 euros per user per month, Essential is 4 euros and Advanced, which adds governance, running and control, is 8 euros. There are "no per-execution overage fees." The home page offers a "Free 30-day trial" with no credit card and says plans start from 24 euros a year. That is a trial, not a free plan.

Those pages compare prices with competitors, and they cite review sites for the competitor figures. Gluu's Appian page says Appian's Standard tier is around 75 dollars per user per month, with enterprise tiers on custom quotes and a 100-user minimum on the Platform tier, and cites TrustRadius for it. Its Nintex page says Nintex is not publicly priced and uses consumption-based and company-size models. Treat both as the vendor's comparison, written by a company with a stake, and check current competitor prices elsewhere. The pages say they were written by a former IDC analyst and that they say where the competitors are the better choice.

A "Trust" block on the home page lists several claims. Gluu says it appears as a Representative Vendor in the Gartner BPM Market Guide in 2023, 2024 and 2025. It says a GDPR data processing agreement is on file, with standard contract clauses on request. It lists an "ISO 27001 based ISMS" with audited security management and EU hosting in Amsterdam and Dublin data centers, and "MS Partner certified" for Microsoft 365, Teams and Business Central. Note the wording: the page says the information security management system is based on ISO 27001, not that the product holds an ISO 27001 certificate.

On reviews, the home page shows G2 at 4.4 out of 5 across 20+ verified reviews in 2026 and a Capterra 2026 "Best Ease of Use" badge with 4.7 out of 5. It also mentions 20+ customer stories, 100+ GluuTube videos and 150+ articles across 19 categories.

Customer stories give a sense of scale. Norlys builds energy sector BPM with 700+ processes and 3,000+ users. e. Luterbach AG standardized work for 45 engineers, moving from Excel chaos to digital manufacturing process management. Holbøll's case is titled as ISO 9001 with zero findings in construction. A quote from the CEO of Sport24, a retail company of 1,500 employees, says the company is "no longer guessing at how our business works." These are the company's chosen cases.

Who it suits and who it does not

Gluu suits an operations, quality or compliance team that needs one current version of how work is done and proof that people followed it, and that wants frontline staff to use it. ISO 9001 style quality work, as in the Holbøll story, is a natural fit. The published per-user prices also help a small or mid-sized organization that wants to roll a process out to many people without a consumption bill, and the Nintex page makes that argument directly. Teams thinking about AI agents may like the idea of one documented process that both people and agents follow.

It is not a builder for customer-facing apps, websites or complex integrations, and the company says so itself. A team that wants to assemble a custom application with databases, interfaces and heavy automation should look at a development-oriented platform. The pages we hold give no details on integrations beyond the Microsoft products, no API and no limits per tier, so a technical buyer should ask before committing. A team that needs automated step execution, such as generating documents or calling other systems, would use Gluu alongside a workflow engine.