Simply Schedule Appointments
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What Simply Schedule Appointments is
Simply Schedule Appointments is a WordPress appointment booking plugin. It adds a booking calendar to a WordPress site so visitors can book directly on the page instead of being sent to a separate scheduling service. The reader it fits is a site owner who already runs WordPress, or an agency building sites on it, and who wants to assemble booking out of a plugin, a setup wizard and the form and page builder tools already on the site. The company says it is "Trusted by 70,000+ businesses using WordPress".
What you build and how
The build is short. The company's FAQ describes setup as 3 steps: activate the plugin, go through the setup wizard to create your first booking calendar, and embed the calendar on any page or post. The editor is WordPress itself, so there is no separate canvas. You work inside the dashboard you already use, and the finished booking calendar lives on your own domain as part of your own site.
The limits are generous on calendars. The FAQ states that all of the company's WordPress booking plugins, "even Free", offer unlimited booking calendars, appointments and email notifications, and that the Business Edition provides unlimited team members. A separate comparison page makes a wider claim, saying all of its flexible pricing tiers come with unlimited users and calendars. The pricing table itself places team scheduling in the Business Edition, so the wider claim is best read as covering calendars and WordPress users rather than staff schedules. The same page says you have "complete control over style across all of our plans" and that the company will never place or charge to remove its logo or brand name from your calendar.
The data layer is the booking itself. The company's FAQ highlights Google Calendar sync, custom booking forms and automatic reminders as the core features. Custom booking form fields appear in the Plus Edition feature list. For heavier forms, the Plus Edition also lists integrations with Gravity Forms, Formidable Forms and MemberPress. The home page says the Formidable Forms and Gravity Forms integrations let you build payment systems with coupons, running totals and conditional logic, which turns the booking step into a full order form with discounts and conditional fields.
Payments are handled on the booking form. The company says PayPal and Stripe integrations take care of transactions directly in the form, so the client pays as part of booking. The Professional Edition's tagline is "Accept payments, send SMS reminders, and track conversions", and its list adds SMS notifications and reminders, Stripe and PayPal payments, conversion tracking with Google Analytics, webhooks for automations and customizable booking flows on top of everything in Plus. Plus covers Zoom and Google Meet integration, classes and group event booking, and time-triggered notifications, so online meetings and group sessions are available in that edition and above.
The WordPress setting is the point of the product. The company says it works with WordPress page builders: Elementor, Beaver Builder and Divi are named, and the pages say they can display a visitor's upcoming appointments to people who have booked. The comparison page also says clients who book can be associated with their WordPress accounts, which lets the plugin fill in their name and email and show their upcoming appointments on later visits. That is a WordPress-only advantage that a hosted booking page cannot offer in the same way.
Support is part of the offer. The company says it provides "quick 1-day response times within our business hours", and describes a customer success team reachable from the dashboard. For complicated problems it says it will jump on a Zoom call to screenshare. Customer stories on the pages include one describing the handling of high demand for the COVID-19 vaccine, with approximately 600 appointments scheduled per day, a creators and coaches business that says it has used the plugin since August 2021, and a founder who bought the premium version to automate Google Calendar invites from a website lead form. These are customer testimonials the company chose to show.
One testimonial concerns accessibility. A blind software engineer who uses the JAWS screen reader writes that he tried many appointment plugins and found none accessible, then bought the Professional license and had appointments and a schedule set up in 8 minutes. It is one customer's account, not a certification, but it is a useful signal for anyone building a booking page for a public audience.
What the company's pages state
Pricing is by edition, per year, for 1 site. The page lists the Plus Edition at $129, shown reduced to $99 per year, with premium support, Google Calendar integration, custom booking form fields, Zoom and Google Meet integration, classes and group event booking, time-triggered notifications, and Gravity Forms, Formidable Forms and MemberPress integrations. The Professional Edition sits above it at $249, shown reduced to $199 per year, also licensed for 1 site, with premium support and all Plus features plus SMS reminders, payments, conversion tracking and webhooks. The Business Edition is listed at $499, shown reduced to $399 per year, for 1 site, with premium and priority support, one Zoom onboarding call, all Professional features, scheduling of multiple resources and scheduling of team members. A footnote says the reduced figures are special introductory pricing and that all annual renewals are at full price, so the second year costs the higher number.
A free Basic Edition also exists, which the company says covers "all the basic functionality for taking appointments" and is a place to start. The company offers a 30-day money-back guarantee: try it, and if you are not satisfied, send an email and the refund starts.
Who it suits, and where it stops
This plugin suits WordPress owners who want bookings inside their own site: coaches, clinics, agencies' clients, small shops and anyone who already pays for hosting and prefers yearly licenses to a monthly subscription. Teams that need payments, SMS reminders or form logic can step up through the editions. It also suits agencies that build sites with Elementor, Beaver Builder or Divi and want booking to match the design.
The limits follow from the format. It only works on WordPress, so a business on another site builder cannot use it, and the license is per site, so an agency or owner with several sites pays for each one. You also host and maintain WordPress yourself, which is the opposite of a hosted booking page. SMS reminders and payments start at the Professional Edition, and team and resource scheduling only arrive in the Business Edition, so a multi-staff practice should budget for the top tier and for renewals at the full yearly price.