Amelia

What it is

Amelia is a booking plugin for WordPress that handles both appointments and events. The company's site calls it a "WordPress booking plugin for appointments and events" and says that "with more than 16,000 appointments booked every week and 20,000 events every month, Amelia is the go-to WordPress booking solution." Those figures are the company's own claim. It is built for a business that already runs on WordPress, such as a service provider, a photographer, a studio or an events organizer, and for the agencies and developers who build those sites.

The navigation points to several uses beyond plain appointments: AI booking for WordPress, scheduling for a business, booking for WooCommerce stores, event agencies and an AI website builder. Its "Who's it for" menu names web developers and agencies, beauty and spa salons and barbershops, yoga studios, doctors and healthcare, event organizers, gyms and personal trainers, automotive and car repair shops, photographers, and coaching and consulting. The site also offers a language switch with English, German, Spanish and French.

What you build and how

You build a booking flow inside your own WordPress site. The core piece is what the company calls a "step-by-step booking wizard," described as "top-rated and conversion-optimized." A customer moves through choices for services, employees, locations, dates, times and payment details, and books "in just a few simple steps." Appointment and event forms are separate, and the colors and fonts of both can be changed to match your brand, so the form matches the rest of your WordPress theme.

Behind the wizard sits a set of scheduling features, each listed on the homepage:

• Custom fields. Checkboxes, text areas and other fields collect extra information from clients during an online reservation.
• Packages of services. You can bundle single or multiple services into a package of appointments and set one price for the whole package, so the customer gets a discount for buying it.
• Recurring appointments. Customers can schedule repeats that happen daily, weekly, monthly or yearly.
• Custom service duration. One service can have several durations, each with its own price. Customers choose from the predefined durations and see prices and available time slots.
• Tickets for events. Event tickets can have different prices based on ticket type, capacity and time of purchase, with discounts for early or seasonal purchase.
• Deposit payments. A customer pays a set amount during booking, and the remaining balance can be paid on the spot or through a personalized payment link sent by email or within the customer panel.
• Resources. Rooms, equipment, cars, chairs and similar resources can be shared among employees, and available time slots follow resource availability, so once every resource is booked no further slots appear.
• Refunds. When payments are collected online through PayPal, Stripe, Mollie, RazorPay or WooCommerce, you can refund a customer who cancels.

Management is done in the WordPress admin. The homepage describes a dashboard that summarizes "all critical KPIs" through widgets, charts and tables, so you can judge performance at a glance. Customers can also communicate with the business through a customer panel, a point a testimonial raises when it describes a client using email and the customer panel in "all-in-one" fashion.

The higher plan cards add more. Pro, labeled "For growing businesses," lists service packages and resource management, event waiting lists and multi-service booking. Elite, labeled "For agencies & developers," promises "Full feature access with developer-level customization options," a built-in REST API and WordPress and JavaScript hooks. That makes Elite the route for someone who wants an escape hatch into code, though it is still a plugin you extend rather than a no-code builder you leave.

The front-page banner announces "AI booking with Amelia is here!" and the navigation has an "AI booking for WordPress" page. The pages carry no detail on what the AI feature does, so this entry makes no claim about it beyond its existence.

The evidence from the pages

The homepage pricing block has an Annual and a Lifetime toggle and 4 tiers. Starter, "For individuals & small businesses", is for 1 domain and covers core booking features, the step-by-step wizard and automated email notifications. Standard, "For small teams ready to scale", is also for 1 domain and adds recurring bookings and multilingual support, online and deposit payments, taxes and invoices, and calendar and meeting tool integrations. Pro, marked most popular, offers a 1-domain or a 5-domain option and adds service packages, resource management, event waiting lists and multi-service booking. Elite comes for 20 domains or unlimited domains and adds the REST API and hooks. Annual licenses include 1 year of support; the Lifetime versions of Standard, Pro and Elite include lifetime support. The price fields in the page text do not carry readable amounts, so none is quoted here, though a seasonal banner on the homepage advertises "Up to 40% Off". The company offers a 15-day money-back guarantee: "Start today with a 15-day money-back guarantee!"

An "Amelia by the numbers" strip claims "90.000+ customers", a "2023 Capterra Best Value" award and a "4.6 star rating on WordPress", and a heading says "We have over 90,000 happy customers". The site's copyright line names Melograno Venture Studio alongside the Amelia WP Booking Plugin, with the years 2018 to 2026.

Testimonials are shown as user quotes. One photographer writes that "After 5 years of using Amelia as a reliable and professional booking system, I can confidently say it has become an essential part of my workflow." The same reviewer says it has matured into "a very stable plugin, even with regular updates." Another user, who runs a web development agency, calls it a good resource "when clients need a simple and quick interface for their clients to make appointments on-demand." A third praises the custom booking options and says the support team was helpful during setup.

The company's blog also states its own position on fees: in a scheduling comparison it says that if your business runs on WordPress, Amelia gives you "fully branded booking pages, intake forms, payments, and automated reminders on your own site with zero commissions." The same post lists Google, Outlook and Apple Calendar sync and auto-generated Zoom and Google Meet links among Amelia's features.

Who it suits and who it does not

Amelia suits a WordPress site owner who sells more than a single fixed slot: someone with several durations per service, bundles, repeat clients, deposits or ticketed events. A photographer taking deposits and a studio selling packages fit the feature list well, and an events organizer can use tickets and, on Pro, waiting lists. Agencies and developers are the stated audience for Elite, which brings the REST API and hooks.

It is a poor fit for anyone not on WordPress, since the plugin depends on it. The licensing is per domain, so an agency with many client sites lands on Elite, whose 20-domain and unlimited options are built for that case. Payments, recurring bookings and calendar integrations start at Standard rather than Starter. The homepage text gives no readable price, and it announces the AI booking feature without describing it. As with any WordPress plugin, the site owner runs the WordPress site, its updates and its backups.