42min

What it is

42min is a meeting scheduling platform for teams, freelancers and small businesses who want booking pages, routing forms and reminder automations without paying per user. Its homepage describes it as "the most customizable scheduler" and lists round robin, routing forms, built-in automations, and recurring and custom group scheduling across time zones. The footer reads "KIKINDA LLC" and "Made in Florida". The company positions it against Calendly, Cal.com, TidyCal and SavvyCal, and its pitch is that the free plan carries every feature, so a team does not hit a paywall as the booking flow gets more complicated. The one paid option is a white-label upgrade for branding, covered below.

What you build and how

You build a scheduler out of event types. The site lists one-on-one events (unlimited), round robin for team load balancing, meeting polls where invitees vote on a time, and group events with one host and several invitees. Durations run from 10 minutes to 12 hours, with a default of 42 minutes, and start times can step anywhere from 1 to 120 minutes. Event descriptions take rich HTML, event types can be cloned, color-coded and toggled on or off, and each event can be set to its own language. Meeting locations include Google Meet, Zoom, phone, a physical address or a custom URL, and the platform adds Google Meet and Microsoft Teams links automatically.

Availability is where the controls pile up. You define named schedules as reusable presets, set weekly patterns with several intervals per day, override a schedule for one event or for a specific date, and block holidays automatically from country calendars. Meeting limits cap bookings per day, week or month. Buffers before and after a meeting run from 0 to 60 minutes, minimum notice from 0 minutes to 7 days, and the booking window from 1 to 365 days. Each user has their own time zone setting.

The booking form is the second building block. Standard fields cover name, email and phone with validation. Custom questions can be text, textarea, radio, checkbox, dropdown or phone, they can be required or optional and reordered, and invitees can add guests by name and email. An SMS opt-in consent checkbox is available for reminders.

Routing forms cover the lead-qualification side. They use if-then logic with AND and OR conditions, can run in multiple steps, and send the visitor to an event, an external URL, a message or another form. The site says routing can work by geography and by language. A services business could ask about budget and timeline, then send small projects to a self-serve link and larger ones to a sales call. Submission analytics and CSV export show which routes people take.

Automations are trigger-based, firing before, after or on an event. They send email reminders at custom timing, SMS reminders (the site names SendPulse as the SMS provider) and follow-up emails written in a rich HTML builder. Templates take variables such as invitee name and event date, plus answers from the booking form. Webhooks fire when a booking is created, rescheduled or canceled, and the homepage also lists an API and an MCP server.

Calendar sync is two-way with Google and Outlook over OAuth 2.0, and the platform supports Apple iCloud, Zoho and Fastmail calendars and CalDAV. The comparison page adds Yahoo, Yandex and self-hosted CalDAV such as Nextcloud and Radicale. Conflicts are detected automatically once a calendar is connected.

For teams, the site lists groups and teams, multiple accounts, role-based access control, an executive dashboard with KPIs and trends, popular event types and peak booking times, user activity analytics and routing funnel analytics. Contacts, meetings and analytics export to CSV. For the person booking, the page supports locale-aware dates, times and week starts, with multilingual email and SMS templates.

Evidence from the pages

The pricing section shows $0 for the free plan and lists what it includes: round robin and group events, routing forms with logic, workflows and automations, MCP, API and webhooks, Google, Outlook and iCloud sync, Zoom, Meet and Teams auto-links, an analytics dashboard and multi-lingual pages.

The white-label plan is $12 a month per organization. It adds your own domain through a CNAME, your own email domain, and removes the "Powered by 42min" line and all other 42min branding.

The comparison page puts 42min at $0 with "Full features. Every user. No paywalls." and sets it beside Calendly from $12 per user, Cal.com from $15 per user, TidyCal at $29 once, and SavvyCal from $12 per user. These are the company's own figures about competitors and its own comparison, so check the other vendors' current pricing before relying on them. On its chart, 42min lists 13 booking page languages. The page says 42min bills no per-user fee.

On security, the site lists Argon2 or bcrypt password hashing and HTTPS everywhere. It publishes a DPA link in the footer. It states no compliance certifications, hosting regions or customer counts. Support is described as "We answer clients in minutes. No stupid bots." Documentation, how-tos and an API reference are linked from the footer.

Beyond the booking tools, the compare pages place 42min against When2Meet and Doodle. The site says it runs the same kind of vote as When2Meet on real calendar availability and then books the winning time, and that its meeting polls have none of the poll limits it attributes to Doodle's free plan.

Who it suits and who it does not

42min fits a solo consultant, coach or freelancer who wants round robin, routing and SMS reminders without a monthly bill. It fits a small agency or sales team that needs a lead-qualification form in front of the calendar, and a multi-language practice that wants a booking page per event language. Teams that already live in Google or Outlook calendars, and in Zoom, Meet or Teams, can connect them in the setup flow the site describes: connect a calendar, build the booking page, share the link.

The caveats are about what the pages leave out. The site publishes no compliance certifications and no audit logging details, so a regulated enterprise would need to ask before committing. The role model is described as role-based access control without further detail. And the feature list is about scheduling: the pages do not describe taking payments for a booking, so a paid-consultation flow would need another tool beside it. It is a scheduler with a form builder attached, not a general app builder.