Wized

What Wized is

Wized is an app-building layer for Webflow. Webflow supplies the visual design, and Wized supplies the logic and backend connections that turn a designed site into a working web app. The homepage calls it "a JavaScript framework for application development with Webflow" and promises a way to "Rapidly write JavaScript in a low-code visual interface built for Webflow." Nicola Toledo, a Wized developer quoted on the success stories page, describes it as a Webflow app "for organizing your JavaScript code into events and requests, allowing you to create dynamic web apps that integrate a back-end." The reader it fits is a Webflow designer, freelancer or agency that wants to ship a booking system, portal, store or learning platform without leaving Webflow for a different tool.

The site's copyright line reads "Wized 2020-Now". The site carries Finsweet branding throughout, and the pricing page sends development work to "our in-house Agency", with a "Hire Finsweet Agency to build your Wized project" link in the menu.

What you build and how

The homepage lists the application types Wized targets: booking and reservation, CRM, education and learning, help center, HR and jobs, multi-step forms and sales tools. It also offers a live demo of its "core building blocks" for application development in Webflow.

How the pieces divide. The Webflow side holds the pixel-level interface. Wized controls the logic. One customer story states it directly: "Thanks to Wized, we were able to use Webflow to develop custom UI for our web app." The same story integrates Xano as the backend. In another, a developer used Webflow for the pixel-perfect UI and Wized to control the logic and connect with Shopify. The company's customers describe the working method as organizing JavaScript into events and requests.

Integrations. The homepage integration section ends every row with "+ ANY REST API", which is the company's way of saying that any service exposing a REST API can be connected. The customer stories show what that looks like in practice. One uses Xano, Stripe and Google Places. The headless store uses Shopify through its GraphQL API. A learning management system story pairs Wized with Xano, which the site calls the WWX stack.

What people have built. The success stories page is the most concrete evidence of scope.

• Antarctica21, a polar expedition operator, needed a booking experience to match the exclusivity of its trips. Its existing booking engine, RezMagic, forced visitors through a clunky process of 50+ steps. Nexus Creative used Wized to build an expedition finder and cabin booking system on top of the existing backend without replacing it. Visitors filter by date, ship, expedition type and available cabins with results updating instantly and no page reloads. Vector ship plans were converted into HTML elements so users click a cabin and see availability, pricing and images. A discount calculator checks whether a child qualifies based on age on the expedition date, not the booking date, and a booking basket lets a family add several cabins and submit one enquiry.
• On Arrival, a travel-planning product, moved from Typedream, Glide and an Airtable backend, where the website and app were separate, to a client portal inside a new Webflow site. Users create trips, view them as a list or a map using custom JavaScript with Mapbox, share them by email with travel companions, and use favoriting, invites and notifications. The developer credited Jordan Morgan.
• Verdevista, a headless Shopify store for indoor plants, is a prototype and the page says it is not a real company. Visitors can buy without creating an account. The developer says he previously built a store with Udesly, found it a hassle without knowing Liquid, and that Wized handled all the logic the store needed.
• Nexus Creative also built what the page calls "a 4-Sided M&A Platform with 200+ Endpoints" for Alaris Acquisitions, whose CEO Allen Darby is quoted saying the previous platform "broke 70% of the time" and that the team now ships "features 4x faster."
• A custom multi-step form built by NOCODEPRO in the United States, a custom learning management system built on the WWX stack by Aonnoy Sengupta in England, Halbstark's SaaS product Liquify in Germany, and a Canadian project developed by Finsweet titled "BTC serves 60,000+ students and 1.2+ million records on their custom built LMS using Wized" fill out the list.

Publishing. The pricing page lists staging on every plan, including the free one, and a single production domain on the paid tiers that include one. Larger tiers add multiple production domains and wildcard domains. Wized's free use is tied to projects on a webflow.io domain.

What the pages state about plans and limits

Wized prices per domain, not per seat. The monthly rates are Free at $0, Lite at $12, Small at $39, Medium at $69 and Large at $169. Yearly billing brings those to $9, $29, $59 and $149 a month for Lite through Large.

Page views and elements are the two quotas. By plan, Free is unlimited in both. Lite allows 100,000 page views and 20 elements. Small keeps the 100,000 page views and raises the element allowance to 100. Medium allows 200,000 page views and 400 elements. Large allows 300,000 page views with unlimited elements. Every plan carries a 90-day backup. The support row reads "Included" in the monthly table and "Finsweet Forum" in the yearly one. Free is staging only, Lite and Small each add a single production domain, and Medium and Large list multiple production domains and wildcard domains. For big projects, the page offers extra traffic at "Add $199 per 1M views" through Wized support.

An Enterprise tier is quoted through sales. Its listed items include unlimited page views and project add-ons, a "99.99% uptime SLA", a staging environment, login to Wized with SSO, priority email support with an account executive, an Okta and Auth0 SSO add-on, an information security PPII report, dedicated custom server infrastructure and monthly maintenance retainers.

The FAQ answers the questions a buyer would ask. Wized is free for projects on a webflow.io domain, and "our free plan allows you to use Wized for as long as you want." Once you publish to a custom production domain, the company asks you to upgrade. If you exceed your plan's quota, the company emails you and asks you to upgrade, and says "your site will continue to stay online." Payment is by major credit and debit cards. The refund question, asking what happens if you picked the wrong plan, is answered yes.

Who it suits

Wized suits a Webflow-first designer or agency who has been hitting the ceiling of what Webflow does alone. The customer stories point to a typical project: a polished, interaction-heavy front end where the logic is custom, such as pricing rules, a map, a filterable search or a client portal, wired to a backend such as Xano or Shopify.

The caveats follow from the design. Wized is not a standalone builder. You need Webflow, and the free tier covers only webflow.io projects, so any real launch means a per-domain subscription. Quotas on page views and elements mean a growing site climbs from Lite at $12 to Large at $169 per domain, and an agency running many client domains pays for each one. The data lives in whatever backend you connect, so you take on that second tool and its cost. On security, the site footer carries a "SOC 2 Compliant" badge and links to GDPR terms for products, beside the enterprise security report. A team that wants everything in one product, with a database, hosting and forms included, will find it in a different kind of platform.